On the big stage of Zoomlion，Zhonglian New Material is dancing，Bright spots are frequent，It brings many breakthroughs and changes to the industry.。

Since its establishment in 2019，Just two or three years.，Zhonglian New Material is developing rapidly.，Build factories all over the country，Some of them have been put into production.。

May 12，Zhonglian New Material also signed a large number of gifts."Science and technology present a new era"Series of activities，Delivered to the market.“New”Signal。Future，What role will Zhonglian New Material play?？

Look at Vice President of Zoomlion、Chen Peiliang, Chairman of Zhonglian New Material，Lu Xiaojun, General Manager of Nature Home Flooring Division，How do the three big names, Xie Shuying, president of Tuba Rabbit, view cooperation?，Talk about the future。

NO.1

How to View the 30 Years of Zoomlion？

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Throughout the 30-year journey of Zoomlion，It holds an innovative key to open the door.，Will“Focus on technology，Focus on the product”Visualization，“The fast horse has not been saddled.”，From domestic to international，From participation to leading。

It first beat foreign brands in the Chinese market.，Has won the trust of domestic customers.。 Then ，It is moving on to foreign markets.，Become a globally competitive enterprise。

30 years，Zoomlion Grouting with Inherent Innovative Genes，Continuous flowering and booting、Jointing upward，Delivering a Bright Business Card to the World，Zoomlion New Material is also in Zoomlion Heavy Branch.“Nourish”Surge between heaven and earth。

Chen Peiliang thinks，The 30 years of Zoomlion can be summed up by a concept.，And that is“Technology is the root，Product-based”。

So Zoomlion does any industry.，It's all about technology.，Closely around the product，Whether it's construction machinery.，Or the two strategic sectors that are being vigorously promoted now?——Agricultural machinery and smart agriculture；New building materials。

Chen Peiliang said：“If the enterprise has no technical background,，Not focused on products that satisfy the market，Then this enterprise is the source of no water.，A rootless tree，It is impossible to develop continuously.。”

So any plate of Zoomlion in the future.，Including Zhonglian New Material，They will develop their own business around the business philosophy and core of Zhonglian.，Innovation as the driving force，Take change as a mission。

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NO.2

What does the signing of Zhonglian New Material show?？

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In the past week.，Zhonglian new material moves frequently，Sign one after another，Not only the participation of end users and channel providers，There are also some strategic supplier cooperation.。

Among the contracted strategists，It can be divided into equipment suppliers and material suppliers，Although the subdivisions are different.，But they are all sophisticated suppliers.，International or domestic first-line brands，Highlight the high starting point of Zhonglian New Material、High standards。

“This strategic cooperation also demonstrates the product quality of Zhonglian New Material to the market.，In addition to technology，We also pay attention to the selection of sophisticated suppliers.。”

“Equipment suppliers refer to enterprises that provide us with production lines and supporting equipment.，We are all well-known leading enterprises in the selection industry.，To ensure the product quality and stable operation of our production line.。”

“Material suppliers refer to enterprises that provide raw materials and intermediate additives for us.，We also choose first-line brands.，Uch as BASF、Dow、Wacker Chemical、North Temple、Shanghai Huiguang and Guangdong Badefu.。”

At the same time，Chen Peiliang also expressed his trust and support for these suppliers and customers in the interview.。“Thank these partners for choosing us.。”

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NO.3

What kind of signal is sent to the market?？

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In addition to demonstrating the product quality of Zhonglian New Material to the market, the signing of strategic cooperation，It also sends a message to the market.，That is, Zhonglian New Material is ready.，We should vigorously promote our products.。

Chen Peiliang said，Zoomlion New Material is a new plate of Zoomlion Heavy Branch.，It has been on the market for two or three years.，But you may not have seen anything.。This is because Zhonglian New Material has been making preparations for two or three years.。

We all know that，Zoomlion is an enterprise with technology and products as its core.，Therefore, Zhonglian New Material, which upholds this concept, is not eager to succeed.，Instead, they put in technology and laboratories first.，Put into the pilot line，The product technology and the product itself can be verified.。

“Only when the technology develops well.，The product itself is validated.，We will build the factory.，And push the product to the market.。We don't let our clients be guinea pigs.，To do the experiment。”

And now，Zhonglian New Material has completed the preparatory work.，Products can be officially marketed.，To sell products。

At the signing ceremony，We can also see that there are quite a few real customers.，They have learned about the products of Zhonglian New Material.，And is willing to cooperate with Zhonglian New Material.。

At present, Zhonglian New Material is the first benchmark factory in China.——The production base in Xiangyin has been officially put into production.，In the next two or three months，The first two factories of Zhonglian New Material will be put into operation one after another.，Including factories in Hexian County、Bozhou factory。

“We are announcing a signal to the market.，That is, the products of Zhonglian New Material have been officially launched.，Can be found and purchased in the market。”

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NO.4

What do the partners say?？

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“I think Zoomlion has done a great job as a large machinery manufacturer.，And rushed out of the country.，Known all over the world，I think our enterprise should learn from this kind of enterprise.。”

“This enterprise is very remarkable.，30 years，The solid corporate culture has given us a lot of touches.。“

For 30 years of Zoomlion，Lu Xiaojun, General Manager of Nature Home Flooring Division、Xie Shuying, president of Tuba Rabbit, felt very shocked and moved.，It is also full of unlimited expectations for the cooperation with Zhonglian New Material.。

“In fact, the cooperation between Nature and Zoomlion New Material，It's not just a business partnership.，It also aims to promote the development of the industry.。”

Lu Xiaojun, General Manager of Natural Home Flooring Business Department, introduced.，Delivery of ground in the real estate industry，The flatness of the ground is very poor.。We hope to work with Zhonglian New Material to promote the ground delivery standards in the whole engineering field or home decoration field.，Later, it will become an industry standard or even a Chinese standard.，So as to improve the experience of consumers.，To reduce the occurrence of future after-sales.。

Xie Shuying, president of Tuba Rabbit, said.，“Zoomlion New Material was originally an important project under Zoomlion.，It has brought many breakthroughs and innovations in technology and industry.，Tuba Rabbit also hopes to introduce these better ones.、More environmentally friendly、Healthier，As well as the industrial chain that can bring more technical breakthroughs.。”

Zhonglian New Material and Partners Grow Together，With full force layout，Support industry transformation and change。

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NO.5

How about Zhonglian New Material?“Change”

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“Zoomlion's requirement for new building materials is not only to be a participant in the industry.，It is also a promoter of the industry.。”

Chen Peiliang said，He had a strategy.，That is, Zhonglian New Material should promote the transformation of the whole industry.，Only in this way can we achieve the success of Zhonglian New Material.。

It is reported that，Chen Peiliang took over this business sector for less than two years.，Touched many markets.，I also saw a lot of the current situation of the market.，A lot of questions，The more I do, the more I feel a sense of social responsibility.。

Buy a house、Renovation，For an ordinary family in China,，It's all a big deal.，Put a lot of money into them.，Far more than buying a car.、Buy clothes、Buy luxury goods。In addition, people may spend more than half of their time in the house.，Including sleeping、Rest, etc。

But Chen Peiliang saw that in the industry，Many people or enterprises will save a little cost.，Maybe only 10.%、5%，And cause very painful consequences later.。For example, grassroots to save money.，As a result, the surface layer is not done well.，This is the chaos of the industry.。

Reform at the grassroots level

“Zhonglian New Material Wants to Change the Industry，Let the industry develop well.，So we focus on the grassroots.，Do the groundwork。”

The product is fundamental，The product itself is like a girl.，If this girl, she is ugly.，You give her a beauty treatment again.、Make up，It's all useless.，This is the importance of grassroots.。Therefore, most of the products of Zhonglian New Material are basic materials.，Only a small part is the surface layer.。

“This foundation is actually to lay a good base for the surface layer.。If there is no reform at the grassroots level,，Do not change the status quo，Then it will always be like a painting.，Once the powder is off, the essence is revealed.。This has brought great waste to the whole society.，It also brings a very painful experience to many consumers.。”

“If you buy a bad dress, you can stop wearing it.，That's a waste of thousands of yuan.。The house was bought and there was a problem.，There is something wrong with the decoration.，It's not about throwing away a piece of clothing.、As simple as a bag.。”

Efficiency reform

While focusing on laying the foundation，Zhonglian New Material is still optimizing the construction method.，Make it more efficient，Efficient，Cost savings。

Now the cost of labor in China is rising.，People born after the 1980s and 1990s，Their choices and ideas about work have changed.。

“They no longer just look at the amount of money.，They seek convenience and mechanization in their work.。What we know about end users，There is a lot of pressure on the search for human resources and cost.。”

So Zhonglian New Material hopesOn the basis of ensuring product quality，Through mechanized construction method，Simpler in process、Easier。This is a major breakthrough direction of Zhonglian New Material.。

Machine-sprayed decorative mortar、High flow floor material、Both heavy and light base shotcrete are made according to this concept.。

▲Senior executive of Zoomlion、Senior President of Zoomlion New Materials

Dr.Michael Meding

And Zhonglian New Material has another advantage.，It is the German Motech Company under Zhonglian New Material.，He has been focusing on the organic combination of materials and equipment for more than 60 years.。

“Of course, Zhonglian New Material also hopes that the Chinese market will continue this concept.，To change the industry.，It's something they want to do.。”

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