For three years，Jiang Chuanqi has been overseas for more than 600 days.。As a technical support staff of XCMG forklift overseas market，In the Journey of Dreaming of the Blue Sea，He shouldered his responsibilities and responsibilities with bold actions.，“Postscript to mountains and rivers，Surprise victory”，The gold-lettered signboard of XCMG service has been polished again and again.。

 Market development  Bow in and out“Strange move”

April 2021，Jiang Chuanqi devotes himself to XCMG's overseas business for the first time，Go to Brazil。Facing a strange country and language，In a new market based on zero，Xugong Lithium Electric Forklift, which will be listed soon, wants to gain a foothold and achieve a breakthrough in the Brazilian market.，It is undoubtedly a thorny problem.。

There are always more ways than difficulties.。Jiang Chuanqi and his team are facing difficulties.，Make time to learn if you are not familiar with the language.，Strengthen running without understanding the market，Go deep into the operation site without knowing the product performance……After more than half a year of unremitting efforts.，Jiang Chuanqi has visited more than 30 potential users.，Collected the needs of a large number of users and operators.，And the operating environment、Working condition and other information，Marketing plan for precise customization of market segments，It has laid a foundation for improving the popularity of XCMG forklift in the Brazilian market.。

By inviting the customer“On the cloud”Visit the manufacturing plant、Test drive、Demonstrate product performance and service guaranteeAnd other powerful measures，The team quickly signed 2 product orders and 18 purchase agreement orders.。

 Market orientation It is suitable for development“Qigong”

New to Brazil，The business team has taken shape，There is a relative shortage of specialized technical developers.，Jiang ChuanqiTake the initiative to shoulder two heavy burdens，While visiting the market with the marketing team，Collect information，While working with the domestic design team to develop products more suitable for the Brazilian market.。

Marketers must understand the product、Know technology。For this reason，Jiang Chuanqi set up an overseas training course.，Sales to the Brazilian market、Technical training for dealers and service engineers，Systematically explain the classification of forklift products、Electric Forklift Technical Route，Technical Features and Application Advantages of Lithium Electric Forklift。

At the same time，Jiang Chuanqi also studied channel construction in depth.、Marketing knowledge，Help the marketing team to develop and train dealers，Study local tax policy in Brazil，Strive to provide customers with timely、An accurate quotation，Maximize customer benefits。

Deepen the market  Customize the development display“Miraculous effect”

November 2022，A global agricultural technology company in Brazil sent out a forklift purchase message.，Before that, the company mainly guaranteed logistics demand in the form of leasing.，There is a resource mismatch、High cost of use。

Brazilian Marketing Team Seizes Opportunity，In-depth operation site investigation and communication，Subsequently, a special product promotion meeting was held.。Jiang Chuanqi introduces XCMG forklift products to customers with passion and confidence，And aim at different operation requirement，Accurately match product tonnage、Model and configuration。The customer was surprised，He could not help but raise his thumb to give high recognition to the XCMG team.。

After negotiation，More than 100 batch purchase orders have been reached with customers.，Based in Brazil for XCMG Forklift、The radiation of South America has added a lot of color.。

A generation has a mission.，A generation has its own responsibility.。Jiang Chuanqi is like countless overseas sharp soldiers of XCMG.，Unshakable development of the main strategy of anchoring internationalization，Actively participate in the internationalization of XCMG，Face the difficulties、Overcome difficulties，Compose the Clangorous Movement of Xu Workers Treading the Blue Sea in the New Era with Mission and Responsibility。