International Aerial Work Platform Industry Summit and 15th Anniversary Celebration of Xingbang Intelligence

Zeng Xiang

Market Status of Aerial Work Platform in China

And development trends

Wonderful review：At the International Aerial Work Platform Industry Summit on May 11，Industry leaders from home and abroad share their views and opinions.，Discuss the ecology and future of the industry，This issue will be shared with you by experts from the think tank of the construction machinery industry.、The first ideological feast brought by Mr. Zeng Xiang, the chief consultant of Beijing Elite Intelligence Exchange。

《Market Status of Aerial Work Platform in ChinaAnd development trends》

Three Basic Judgments on High-Tech Market

High-speed machine rental market is moving towards differentiation

Challenges ahead

《Current Situation and Development Trend of Aerial Work Platform Market in China》

--International Aerial Work Platform Industry Summit Forum and 15th Anniversary Celebration of Xingbang Intelligence

With the change of ideas，China's demand for equipment leasing is increasing year by year.，It has laid a foundation for the rapid development of the high-tech market.

01

Three Basic Judgments on High-Tech Market

1、The potential market demand is huge.，Incremental market attributes remain unchanged，But maybe in the future 2.-Will usher in the first inflection point in three years

 

2、Has not yet experienced a full cycle，Brand competition pattern is difficult to say stable

 

3、Increasing competitive pressure，Watch out for China's high-tech market“Excavation mechanization”

02

High-speed machine rental market is moving towards differentiation

 

 

 

1、One of the differentiation：Differentiation of quantity and priceThe number of new equipment has maintained rapid growth.，Equipment rental is still showing a downward trend.；Rent decline is like a double-edged sword.，It not only brings huge operating pressure to the renter group, but also brings huge operating pressure to the renter group.，It also greatly promotes the popularization of terminal applications.

 

2、The second differentiation：Differentiation between big and small

Equipment increments are highly concentrated at the head renter，And the head renter makes the head manufacturer.，The alliance between the two sides has further consolidated the position of each other's leading enterprises.，It also intensifies the speed of differentiation at both ends.。

The so-called long tail phenomenon is happening.，More and more small and medium-sized renters and more and more non-head manufacturers embrace each other.，The average number of high-end brands owned by renters increased significantly in 2020.。

3、The third differentiation：Differentiation of thick and thin

Equipment leasing is an industry that requires highly refined operation and management.，However, the group of Chinese hi-tech machine renters is obviously far from this requirement.。

We note two phenomena.，First, more small and medium-sized renters began to have an impression of the head renters.“Likes to compete at low prices”Turn“Operation management does have a level.”；Second, the survey data show that the high gross profit group of small and medium-sized renters wins in operation and management.，It's broken“Early entry=Maori is high”A stereotyped impression of tradition。

03

Change is the biggest challenge facing the high-tech market.

Transforming high-quality operation，Achieve sustainable development

Establish the belief of long-term doctrine，Constructing a Benign Competitive Market Ecological Environment