When April 2013，When the good driver activity starts，No one expected it to run for ten years.，No one expected that it could be promoted in many countries.，No one expected its vitality to be so strong.。

The background of the times：Polishing the road signs of the industry

Since the 21st century，Driven by the tide of infrastructure construction，China's Construction Machinery Industry Makes Full Efforts，From the product、Technology，To marketing、Service，Strive to be the first in all aspects，Achieve curve overtaking，Gradually grasp the initiative and the right to speak，Form a number of household names、World-renowned brand of construction machinery。

A sprint for more than 20 years，In addition to the indomitable momentum and dedication.，And make sure you don't deviate.、Don't make mistakes，Always walk on the right path。But the market is unpredictable.，The economic cycle is ups and downs，Only those genes are the best.、An enterprise with a strong heart，In order to maintain speed and course.，Constantly explore new values、New model，Contribute new ideas to China's economy、New kinetic energy。

Ten years of temporary good driver activities，This is the result of benchmarking exploration.，It has become a new signpost in the construction machinery industry.、The New Business Way Made in China。

Send out a signal：From focusing on devices to focusing on users

The good driver campaign was born between two big cycles.。On the one hand, the rapid growth of sales leads to the overheating of the market.，Manufacturers and customers are growing rapidly.，When there is a sudden drop in demand，Had to slam on the brakes.，Countless people have lost their lives，A large number of star enterprises left the scene.。

Look back on the past，Industry development is full of uncertainty，Mainstream manufacturers are entangled between radical and conservative.，Many practitioners are lost.，Everyone knows that only innovation can break through and move forward.，Only to find that there is no one ahead.“ Stone ”Touchable，The future road can only be explored by oneself.。

The Good Driver Campaign was launched in this context.。2013，A large-scale public welfare activity covers the north and south of the Yangtze River.，Take the lead“Good driver in China”Flag，Set off in the society“Everyone strives to be a good driver.”A craze，Bring great shock to the construction machinery industry，No matter the manufacturer、Dealer or operator、Practitioner，All seem to see a way to the future.，With the continuous development of good driver activities,，The road is becoming clearer and clearer.。

 

Good Driver Activities Focus on Construction Machinery Operators，Take the lead from focusing on equipment to focusing on people，Send a clear signal to the outside world，End users are the most important in the construction machinery industry、The target that needs the most attention，Return“Customer-centric”Business logic，Really from“Seller mentality”Transformed into“Buyer mentality”，Refer to the model created by the good driver activity.，Continue to sink to the end user，Gain insight into their needs and experiences，Help solve practical problems、Overcome all difficulties，And construction machinery operator、Users grow together，Only in this way can we completely eliminate people's rigid impression of domestic brands.，Continuously turn users into customers。

Brave to open a new situation：People-oriented driving curve overtaking

Decade ，China's Construction Machinery Industry Takes on a New Look，Basically abandon the all-round imitation of international brands.，Instead, it firmly grasps the needs of customers.，Constantly strengthen its own advantages and characteristics，Through after-sales service、Customer relationship to achieve curve overtaking，In this regard，Good Driver Activity First Step，It's a great contribution。

Good driver activities are based on professional training and vocational skill appraisal.，Take the lead in promoting the professionalization of operators、Regularized development，Call on operators to handle social security for operators，Improve job security，Promote energy-saving and environmental protection products，Advocate professionalism and professional ethics，Export positive energy to society。These ideas are earlier than the relevant national policies.，It also covers a variety of application scenarios downstream of the industry.，Including construction machinery fleets of large enterprises、Professional construction company、Construction enterprises、Leasing company、Self-employed、Skilled operator、Apprentice drivers, etc，Promoted by direct demonstration and vigorous dissemination of good driver activities，For the majority of practitioners pointed out the survival and development.、The direction of transformation and upgrading。

With the gradual improvement of industry management，And that country pay more and more attention to energy conservation and environmental protection.，A trainee of good drivers，In the regularization、Specialization, energy saving and environmental protection have gained the first-mover advantage.，Produce stronger competitiveness。Some trainees focus on market segmentation.、Start a leasing company、Develop cooperative operation and other ways.，Rapidly expand the scale of operation，Become a rising emerging force。Success or advantage of good driver trainees，Through follow-up dissemination and word of mouth，Drive a large number of practitioners to the same or similar development path，To enhance the professional level of the industry，Improve the overall quality of grass-roots workers，Good driver activities play a good role in demonstrating, leading and adding fuel to the flames.。

Practice driven：Enhance the operational capability of the whole system

For ten years，Good driver activities cover the whole country，It gradually sinks from the central city to the third and fourth lines.，Enter the mine、Port、Railway、Steel mill and other working conditions，Go where the operator needs it most.，Combine the concept of popularizing good drivers with regional characteristics，Create one unforgettable wonderful event after another.。Through a series of activities，Inculcate in dealers and employees“Customer-centric”、“Full and whole-hearted service”、Create value for customers、The concept of repaying the society，Improve the service ability of dealers in the activities、Operational capability、Communication skills。

The global circle is broken：Export the win-win concept of Chinese brands

The most unexpected result of the good driver campaign，Is the concept and model successfully exported overseas?，Become a public good with global impact。2015 Launch Thailand Good Driver，It has been praised by the Thai government and all walks of life.；Since then, good drivers in Eastern Europe have held six consecutive sessions.，Promote local practitioners to highly recognize Chinese brands；2022，Kazakhstan's Good Driver Opens Smoothly，The future will be in Central Asia.、The Middle East and other countries launched。

Good driver activities care for front-line workers、Improve operational skills、Popularize energy conservation and environmental protection、Advocating public welfare undertakings and other ideas，It is fully in line with the mainstream concepts of all countries in the world.，There is no cognitive barrier in the implementation of landing.，Born with international genes。Good driver activities successfully go to sea，Build brand confidence、Activity confidence，Inspire many Chinese enterprises，In the development of the global market，The idea of China、The Chinese model、China Care and other experiences，Fully integrated with the local market，It has greatly enhanced the overseas competitiveness of Chinese manufacturing.。

Stick to the original aspiration：Never stop going up to the good.

Good driver activity，Beginning with Lingong's Care for Construction Machinery Operators，From the sensational effect at the beginning of the event，To ten consecutive years of perseverance and dedication.，Form the extremely tenacious kinetic energy of ideas and the potential energy of upward and good activities，Like brilliant stars across the sky of the industry，Illuminate the way forward for those who work hard。

The tide of the times is surging，With the future trend becoming clear，Major manufacturers and end users gradually“Awakening”，The Good Driver Campaign Continues，Never stop，As has always been“Break the circle”Public welfare activities，Its very existence is a kind of proof.，Continue to spread confidence and faith to the society，Deliver something like an oil man.、Railroad man、Industry characteristics of electrical industry personnel，Shaping the lofty image of Chinese laborers，Attract global operators to look up to me。

Construction Machinery Industry Needs Good Drivers，Always train good drivers.，Always advocate good drivers.，Young people who aspire to be good drivers are welcome to join the industry.，Expect more practitioners to become good drivers，Let a Good Driver Become a Great Power、Another label for infrastructure maniacs，Let the world trust China's construction machinery more，Trust Chinese workers。