From a piece of steel plate to a self-made part of a car，In just 12 seconds.；From loose parts to a boom aerial work platform，Only 20 minutes.；Remote control、Driverless、Video return……The wide application of digital technology in all walks of life has become a trend.，Manufacture、Agriculture、Digital means are being actively explored and applied in the fields of governance and culture.。

▲“Win-win Digital Intelligence Future”Digital Development Forum

Digitize，It has become a new engine for China's high-quality economic development.，More and more small and medium-sized enterprises have joined the wave of digital transformation.。What exactly is digitization?，Why do small and medium-sized enterprises turn?，How to turn？

As a leading enterprise in the high-tech industry，Zoomlion Intelligent High Machinery has always been concerned about the digital development of cooperative customers.。May 11，Zoomlion Intelligent High Machine was held in Changsha, Hunan.“Win-win Digital Intelligence Future”Digital Development Forum，Aims to discuss market trends with partner customers、Opportunities for technological innovation and business models，Promote the win-win development of both sides in digital transformation。High machinery industry leaders from all over the country、Experts, scholars and customer partners participated in the forum.，Discuss the future development direction of the industry and the path of digital transformation.。

No “Multiple choice questions”，It's“Compulsory course”

There is no official definition of digitization.，But business consulting agenciesGartnerIt was described in this way：“Using digital technology to transform business models，And offer new initiatives that create revenue and value”。We can simply understand that：Through digital technology.，It can drive enterprise transformation.。

At the meeting，Mr. Dong Haibin, a specially appointed expert lecturer in the field of intelligent manufacturing of the Ministry of Industry and Information Technology of China, summarized the digitalization.，He believes that digitalization is no longer a simple online business.，But on the basis of informationization.，Deep integration of digital technology and business。Let data converge from、Integration、Analyze to service，Profound value in daily business，Effectively support the fine management and scientific decision-making of enterprises。

▲Dong Haibin, Special Expert Lecturer in the Field of Intelligent Manufacturing, Ministry of Industry and Information Technology of China

In recent years，Focus on improving the digital level of small and medium-sized enterprises，Intensive introduction of relevant national policies。The report of the 20th National Congress of the Communist Party of China，“Support the development of small and medium-sized enterprises”“Support the development of specialized, special and new enterprises”“Promoting the Deep Integration of Digital Economy and Real Economy”。Not so long ago，Issued by the General Office of the Ministry of Industry and Information《SME Digital Transformation Guide》，It is precisely in order to promote SMEs to enhance their comprehensive strength and core competitiveness through digital transformation.。

At present，Small and medium-sized enterprises account for 95% of the total number of enterprises in China.%Above。Vibrant SMEs，Enhancing the resilience of economic development、Promoting high-quality development plays an important role.。And less technological innovation.，The management level is low，It is the pain point and difficulty in the development of small and medium-sized enterprises.。It can be said，The landing of digital achievements，It will bring comprehensive optimization of business process and profound transformation of management mode for enterprises.，This is the real embodiment of data empowerment.。

“Digital transformation can help enterprises achieve quality improvement、Increase efficiency、Cost reduction、Green、Security and other objectives，So that enterprises can gain greater initiative in the market competition.。It can be said，Digital transformation is the key measure to enhance the competitiveness of enterprises，Under the new situation，Achieving digital transformation is no longer‘Multiple choice questions’，It's about the long term.‘Compulsory course’。”Teacher Dong Haibin said at the meeting.。

What is the key core of enterprise digital construction?？

At present，Except for a few leading enterprises, the level of digital transformation in the high-tech leasing industry is relatively high.，The overall foundation of digital transformation of small and medium-sized enterprises is relatively weak.，Proportion of enterprise digital equipment、Equipment networking rate、The coverage of information systems has great room for improvement.。

“The Digital Transformation of Small and Medium-sized Enterprises Has Both Happiness and Worry，There are great cognitive differences，The potential is also huge。”Dita Digital MarketingCEO、Doctor of Tsinghua University、Professor Ai Jun thinks，Most small and medium-sized enterprises are still in the initial stage of information application.，Some enterprises are in office automation.、The informatization level of individual links such as financial management is relatively high.，Only a small number of small and medium-sized enterprises can implement the design.、Production、Operation、The whole process of service is digitalized.。

▲Dita Digital MarketingCEO、Doctor of Tsinghua University、Professor Ai Jun

Professor Ai Jun said at the meeting.，The core task of enterprise digitalization is：Get through the data、Analyze the data。This can be done in two steps.。

1

The first step，Put all the tools、Business data networking

Interconnect the information of each node，Form a network effect。For example，Combine prospect data、Visit customer data、Payback data、Maintenance data，Are entered into the system.，So as to realize the online business.。Through the technology of informatization and automation，Achieve full coverage of these business scenarios and operations，Provide guarantee for effective data collection，Lay a good foundation for enterprise digital transformation。

2

Step two，Build a data service platform，Do data analysis

Achieve the goal of data analysis，Make data count for something。Its core goal is to drive business growth.，Create business value for enterprises。There are two main aspects.：

First，In terms of business operations，Through data analysis，Identify the pain points of business execution，Targeted business process optimization，Improve business efficiency，So that that operate cost of the enterprise is reduced。

Secondly，In terms of management decisions，Through data analysis，It can help business leaders to make better business management and decisions.。In the digital age，Scientific analysis of appropriate data，It can greatly improve the quality and efficiency of management decisions.，Realization“Instantaneous decision”And“The best decision”。

 

“Data flow is the blood of enterprise survival.，It is the key for enterprises to build core competitiveness in the era of digital economy.。Analyze customer needs through big data、Pain points, etc。Better understanding of market needs and user behavior，Timely adjustment of their own products and services，Improve the market competitiveness of enterprises，It is conducive to better promoting business innovation and transformation of development mode.。”Professor Ai Jun concluded.。

Play well“Combination punch”，Run out“Acceleration”

From“Multiple choice questions”To“Compulsory course”，Digital transformation of enterprises is not a fashion.，It's a business model.、Production and operation process、Profound changes in institutional management。How does digital management really land?，Enhance enterprise value？Speakers at the meeting talked freely about their personal feelings.。

▲Executive Director of Shenli Technology Group、General manager，Cao Lan, Vice President of Hunan Chamber of Commerce in Xiamen

Executive Director of Shenli Technology Group、General manager，Ms. Cao Lan, Vice President of Xiamen Hunan Chamber of Commerce，Published the theme:“Corporate Governance and Digital Management Practice”A speech。

She revealed，The digital management system of Zhongke Yungu used by the company，Assets can be better managed，Order management covering rental business、Customer management、Contract management、Accounts Receivable Management、Logistics Management、Equipment maintenance and other refined operations，It also derives practical functions such as electronic signing of lease contracts.。She specifically mentioned，Through digital management software，Effectively improve the company's equipment management、Maintenance management、Point patrol management、Level of maintenance management，Enhance the competitiveness of enabling enterprises。She cited digital maintenance management as an example.，Use clear and unambiguous electronic forms，It can not only grasp the inventory level in real time、Effectively prevent repeat ordering，It saves a lot of time and capital cost for enterprises.。

▲Deputy General Manager of Xi'an Construction Engineering Jinke Financial Leasing Co., Ltd.、Yue Xuzhou, General Manager of Tianjin Jinhe Leasing

Deputy General Manager of Xi'an Construction Engineering Jinke Financial Leasing Co., Ltd.、Mr. Yue Xuzhou, General Manager of Tianjin Jinhe Leasing，Through the analysis of their own business case，He shared his management reform of high machinery leasing enterprises.，And the experience of using digitalization to improve operational efficiency and effectiveness.。

He thinks，High-speed machine leasing industry should not only flexibly use digital management means，More importantly, it should be combined with its own business transformation and development.。Especially the integration of technology and business.，Critical to the digital transformation of the enterprise。Only in digital strategic planning、Cultural construction、Construction of talent team、Make full preparations for technological upgrading and innovative development.，Digital technology and business are closely integrated.，Only in this way can we achieve the goal of enterprise digital transformation.，Enhance the competitiveness and market position of enterprises。

▲Cao Yi, Digital Solution Expert of Zhongke Yungu

Manager Cao Yi, a digital solution expert from Zhongke Yungu，For the guests on the scene.“Zoomlion Marketing Service Digital Transformation Plan”Sharing。

He outlined the progress made since 2008，Three Stages of Zoomlion's Digital Transformation，It also briefly introduces the marketing business of Zoomlion.、Financial business、Risk control business、Digital solutions for service business and big data analysis platform，Finally, the overall upgrade of enterprise management business flow is realized.。

Plugging in numbers for businesses“ Wing ”

Is to win the future better.！

In a word，Digital transformation has become an inevitable development trend of the high-speed machine leasing industry.。Enterprises adopt digital management means and technical tools.，It can improve the efficiency of equipment operation.、Reduce costs、Improve the quality of service，And then enhance the competitiveness of the industry.。

“Win-win Digital Intelligence Future”The participants of the Digital Development Forum agreed that，In the process of digital transformation，Enterprises need to fully understand the importance of digitalization.，Develop a digital strategic plan，Improve the construction of digital culture，Strengthen the construction of digital talent team.。

At the same time，It also needs to combine the characteristics of the industry and its own situation.，Implementation of digital equipment monitoring、Dispatch management、Maintenance and other systems and technical tools，Digital management is truly integrated into the daily operation of enterprises.。

▲“Win-win Digital Intelligence Future”Digital Development Forum

The picture of a different day will be good.，Gui Qu Feng Chi Kua。

Enable enterprise digitalization，Only in this way can we better help enterprises in informatization.、Greening、Internationalization、Intelligence, etc“Can't see the smoke.”In the future war.，Be a handsome winner.。