May 9, 2023，Yanmar Construction Machinery successfully held the 2023 National Agent Conference in Shanghai。The theme of this meeting is“Hand in hand，Meet the future”，Focus on the new development trend of micro-excavation market，Agents gather together，Look back on the past，Look to the future！

The meeting begins，Chairman of Yanmar Shanghai Ishihara expressed his sincere thanks to the agents.，The changes in the domestic market environment in recent years were analyzed in depth.，And send the torrent forward、The ardent expectation of creating brilliance again。

Then yuan Yi, Minister of the Ministry of Construction Machinery, made a detailed analysis of the domestic and foreign market situation and the development prospects of micro-excavation in China.，Introduced the medium and long-term strategic plan of Yanmar Construction Machinery and a number of action initiatives.，It points out the direction for the future development of the Chinese market.。He said，Yanmar will continue through the implementation of strategic measures.，Strengthen brand promotion，Explore efficient marketing mode with agents，Learn from each other，Working together through the economic ice age。

Yanmar Construction Machinery Service、Spare parts、Creditor's rights、The leaders of each sales group explained the specific work plan and objectives for 2023.。

Looking back，Upgrading and Iteration in the Face of Consumption Environment、Demand growth is weak、Competition continues to intensify and many other situations.，Yanmar and its agents are facing great challenges.。Qi Jun, general manager of Yanmar Shanghai, said in his concluding remarks at the meeting.，The impact of the market environment on various industries can not be ignored.，But there are both opportunities and challenges.，He thinks，The immediate problem is opportunity.，Compare with other competing products，Yanmar products stand the test，Hope that the agent friends can enhance their confidence in the brand.，Regain your passion，Take the initiative to attack the market，Create the future together with the company。

To be more precise、Effectively enhance the core competitiveness of Yanmar brand，Improve the sales and service quality of the dealer team，The meeting had a special communication on Yanmar's market operation.。Around how to do a good job in product promotion、Customer conversion and maintenance，Systematic discussion has been carried out.。The atmosphere at the scene continues to be high.，Agents have expressed that they not only have a deeper and more comprehensive understanding of brand marketing.，He also has great confidence and enthusiasm in the promotion of sales business.。

This meeting，It has important guiding significance for the overall development of Yanmar Construction Machinery and the win-win cooperation of agents.，It can help both sides to develop more steadily in the future.、Faster、Stronger。Yanmar is looking forward to working with more agent partners.、Meet the future，Write a new chapter of win-win！