Know where you come from,Think about what you are going to do,Where Fang Ming went。
June 13, 2023-14 days,With“Actively adjust the rational layout”As the theme“Mid-year of 2023 Tongli Heavy Industry Marketing Conference”It was held in the new base of Tongli Heavy Industry.,Tongli Heavy Industry Distributors and Tongli Shares from all over the country、Leaders of each subsidiary company、Sales Representatives Gather at Xi'an Tongli Heavy Industry Xipo Base,Comprehensively analyze and summarize the work in the first half of 2023,Deploy、Plan the marketing strategy for the second half of the year and even the future。The conference was held at the Xipo Base of Tongli Heavy Industries, showing the new face of Tongli Heavy Industries to the dealer partners.、New image、New strength。
The marketing conference is divided into thematic conferences.、Business discussion、New product observation and other sections,It is not only Tongli Heavy Industries that aims at market changes.,A future-oriented oneStrategic upgrade、Upgrading of thinking、Product upgrade,It is also a product that occupies a higher track.、Service、The iteration of the brand。
Seize the opportunity first Take a pragmatic approach
June 13,At the theme conference,The person in charge of each business department of Tongli Heavy Industry is the distributor.、The sales team has been systematized、Targeted、Practical enabling support sharing。Ji Peng, assistant general manager of Tongli Heavy Industry, presided over the theme conference.。
The conference begins,Ji Peng, Assistant General Manager of Tongli Heavy Industry, made a report on market analysis and demand prediction.,Complete the analysis by marketing sales performance、Assessment of dealer operations、Market competitiveness analysis and other aspects of in-depth summary of the first half of the market situation.,FromIndustry competitive environment、Demand forecast and directionAnd other dealer partners made a statement on the market demand in the second half of 2023.。
The functional department of marketing service system reviewed and analyzed the work in the first half of 2023.,In view of the industry development trend and competition situation,The latest business policy has been issued accordingly.、Financial credit measures、Support policies such as technology and service collaboration。Strive to optimize the guarantee measures of marketing services,Tamping internal strength、Precise measures。
Come with a sales question.,Go with the solution.。June 14,The regional business communication meeting is divided into two groups.,For the market environment、Marketing business development、A symposium was held on the analysis of competitiveness.。Warm communication and effective suggestions between groups,For the next phase of marketing and sales,Operability is provided、Method and direction of landing。
Collect the wisdom of development Show the power of new products
At the theme conference,Tian Kaihang, director of the R & D Department of Tongli Heavy Industry Technology Center, made“Demand-oriented product mix and product strategy”Thematic report,Through the operation of products in the first half of 2023,、Analysis of demand and external factors and opportunities,Released the product strategy for the second half of 2023。Relying on the market demand side,Full working condition and full scene product combination,Continuously expand product application scenarios and application scope,Enhance the core competitiveness of products。
Executive Vice President of Tongli Co., Ltd.,Executive Director of Tongli Technology、General Manager Xue Xiaoqiang“Grasp the opportunity of new energy market”Thematic report。General Manager Xue stressed,The breakthrough of new energy and intelligent technology will bring about changes in the industry structure.,Tongli Heavy Industries should continue to respond positively.、Focus on learning,Actively adjust the way of thinking and management mode,Strengthen coordination and communication,Strive to maintain a constant advantage in the future competition。
Ren Hongliang, senior engineer of main function intelligent technology, sharedApplication of Unmanned Wide-body Vehicle in Intelligent Mine Construction。This paper introduces the construction of zero-carbon mine enabled by main function intelligent technology.,Build intrinsic safety、Intensive resources、Green and efficient smart new mine,Solutions to boost the digital development of the national mining industry,Determined to let more miners enjoy the fruits of digital wisdom。
During this meeting,The New Products of Tongli Heavy Industry Make a Splendid Appearance,The product portfolio of the whole scene is further improved,The core competitiveness of enterprises is further consolidated.。Tongli Heavy Industry gives full play to the leading role of industry demonstration,With solid technical accumulation,Promote the high-quality development of global products in subdivided industriesExhibition。
Ascend to the height of the azimuth Be determined to win
At the theme conference,Qiu Jiangli, Sales Director of Tongli Heavy Industries, analyzed the main demand industries of the domestic wide-body vehicle market in the first half of the year.,The opportunities and challenges of the current market as well as the strategies and measures to achieve the planned sales target are defined.,Deployment of domestic sales work。He said,On the premise of healthy competition,Competition mechanism is the development of sales to different stages.,One of the important factors that can improve performance。Through the districts、Between the agents、Or even a competition among business managers.,Can stimulate team vitality and combat effectiveness,And a sense of honor,Keep sprinting,Bring sales performance to new heights again and again。
Tongli Heavy IndustriesCEOWritten by Xu Yanan“Actively adjust the rational layout”Keynote speech,Summing up experience、Analyze the current situation、Against the future,It's clear“Three major adjustments、Five layouts”Strategic deployment,Cohesion of consensus for enterprise development,Point out the path of struggle。General Manager Xu stressed,Tongli Heavy Industries Dares to Do What Others can't Do,Persist in pioneering and come to today,Facing the current changes in the overall market,More importantly, we should always keep the ability to start from the core.,Accurately grasp all opportunities,Challenge more possibilities,Win more opportunities and initiative in the future with professional competence。
KnotLanguage
The two-day mid-year marketing conference is rich in content.、Full and compact,Through this meeting, the majority of dealers、The salesmen unified their ideas.,Improved awareness,Strengthened confidence。
It's a long way,The line is coming.,Things are difficult,Do and you will succeed.。Tongli Heavy Industry releases the spiritual power of corporate culture with sharing and thinking.,It will also continue to focus on value creation and self-improvement of enterprises.,Continuously improve professionalism、Product strength、Service power,Build a mutually beneficial and win-win community of mine destiny with partners,Win-win cooperation and a bright future。
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