In recent years，With the advancement of the national energy development strategy，Mainstream brands of construction machinery accelerate the layout of new energy products。Scraper Division based on industry“High-end、Intelligent、Greening、Service-oriented、Internationalization”Guided by transformation and upgrading，Seize the opportunity of new energy transformation of construction machinery，Quickly set up a team of Party members to tackle key problems headed by the leaders in charge.——Electric Loader Market Research Team，Cooperate with the whole value chain and strive to develop the new blue ocean of XCMG electric loader。

 Be thoroughly tempered，Firm confidence and build core technological advantages

New to the market，Face orders and sales，The public relations team of the electric loader market has also been in a dilemma.，The promotion of electric loaders is difficult to improve.。

“Be confident，It's not terrible to have problems.，Research and improvement should be made quickly.，Unswervingly promote new energy products。”Face the difficulties，The team is full of energy.，Day and night，Revise and formulate the promotion plan，Take practical actions to gradually solve market problems。

Coordination and linkage between upper and lower levels of the business department，Craft personnel、Workshop workers、The sales team threw themselves into the market battle of the new track.。In order to get the first-hand data under extreme conditions,，Wang Daoli, who has 17 years of party service, volunteered.，Lead the technical team to go deep into hypoxia、Low pressure、Zheduo Mountain Tunnel with a depth of 8000 meters，Over the Yala Snow Mountain at an altitude of 5800 meters，Continuous squatting for over 40 hours，Continuous optimization of control system software algorithm，Research on curve of multiple working conditions，Record each product parameter in detail。

The decisive battle is in the market，The victory lies in the factory。“After 90”Ji Sunan, a front-line Party member，Lead the backbone of skills to work overtime，Select to go with plant！Work together！In the process，They devote themselves to product improvement.、Process optimization，Attention to detail，The torque of each bolt is not easy to let go.……

After thousands of improvements and optimizations.，In the bidding of many major customers of the system，XCMG electric loaderWith the unique three motors in the industry、High Power、High efficiency、Advantages of high-end products，In-productEnergy consumption、Efficiency、HandlingSteadily surpass competing products。

 Attack the city and pull out the village，Innovation-driven to seize the new track of the blue ocean

The competition for new tracks has never been calm.，This will further test the wisdom and courage of the Party member team.。

The team set up a marketing team.、Party members and cadres as group leaders“The rosefinch army”，Established a list of customer visits at different levels、Running mechanism for Party members and cadres of key customers in person，Party members stationed abroad run more than 3000 kilometers a month.。

Party branches stationed abroad are sufficientCollaborative resources、Jointly tackle key problems，Energy saving from oil and electricity、Provide customized marketing programs for customers from the perspective of practical benefits such as maintenance and cost reduction，ExpandSeparate purchase of vehicles and electricity、Car and electricity sublease、Battery Bank、Repurchase at maturityAnd other new sales models.。

Under the leadership of eight members of the team，Through“List type、Customization”Value Marketing Model，Since this year, sales of electric loaders have increased significantly year on year.，The products cover 31 provincial-level administrative regions in China.，Its market share has exceeded 30%，In the mine、The repurchase rate of electric loaders for customers of ports and other systems reaches 50 percent%Above。。

Force advanced，Surging new energy market to seize the beachhead

Continuously increasing occupancy is the ultimate goal of the team.。Team Members Unite Technology、Process Department，PushEconomical、Long endurance、Research and development of multi-type electric products such as power exchange type。

Now，Remote control 968EVIn the tunnel of the Sichuan-Tibet Railway、Efficient operation in front of the steelmaking furnace of Baotou Steel，Unmanned 968EVTest and operation of Zhangjinggao Bridge Project，More Hydrogen Fuel Hybrid Loaders Delivered to Shanxi Customers and Received High Praise，A full range of electric loading models continue to expand the spectrum，Meet the needs of more domestic and foreign customers，A complete set of sales plan for electric products has been formed.，It also laid the foundation for the advancement of the team.。

At present, the penetration rate of electric products is increasing.，The research team will keep the industry in mind“Wuhua”Requirements for transformation and upgrading，Carry forward the new era of XCMG“Four spirits”，Deepening“Technological innovation+Value Marketing+Industrial ecology”Mode of operation，All the way“Wild wind”，Seize the beachhead of electric products in the industry，Strive to be the new benchmark of loading machinery new energy track！