【Interview Report of China Road Machinery Network】Cheetah is the embodiment of speed.。But the key to a cheetah's success in hunting is often skill.，It's not just speed.。Only hide well enough.，Close enough，To get a hit.。In Baomag（Changzhou）Song Gongcheng, general manager of Construction Machinery Co., Ltd.，The survival rules of the animal kingdom are consistent with those of human society.。Each enterprise has its own advantages and shortcomings.，But the key to determining the evergreen business is often not whether one's own advantages are strong enough.，But whether their own shortcomings can be effectively remedied.，This is the same as Lawrence, an American management scientist..The cask effect proposed by Peter is consistent.，It is especially suitable for China's construction machinery industry which is currently in the downward cycle.。The factors that determine the healthy development of enterprises are not sales volume and market share.，It is a reasonable profit margin and the ability of enterprises to guard against risks.。

Baomag（Changzhou）Song Gongcheng, General Manager of Construction Machinery Co., Ltd.

Witness the evolution of global earthworks and highway construction，Over the past 60 years,，BMG has been applying continuous innovation and technical knowledge.，Push“Paved roads”Progress。And at the bottom of the industry，Maintain competitive advantage with products of innovative technology，To make up for its own shortcomings with the endogenous development of strong foundation and solid foundation is not the same as BMW.（Changzhou）The leading way to build its new competitive advantage。

The Fourth National New Product is Born for Chinese Users

Baomag was founded in the mid-1950s.，The world's first dual-drive double-drum vibratory roller was introduced.BW60，This is a major breakthrough in traditional compaction technology.，It has changed the production process of traditional compaction products.。2022，BOMAPDigital intelligent compaction compaction technology officially launched，Baumag has always led the trend of compaction technology industry.，Make construction possible.、Incomparable intelligence。

Since 2023，Baomag officially launched the fourth series of products carefully prepared for the Chinese market.，Includes both heavy and light duty tandem rollers、Single drum roller、The fourth national brand new milling machine、Paver and other full range of products，Compared with China III series products，More in line with the use habits of Chinese consumers，Smarter、More efficient、More environmentally friendly。

Baomag's newly released China IV series products

Baomag double-drum roller has a high share in the field of road machinery over the years.，Product quality and performance has been highly recognized by customers.。The newly developed BMG 4 heavy duty articulated tandem roller is matched with a high-power Deutz engine.，Covers 10-15 tons and other models，The operation is simple and convenient.、Good view、And that safety performance is high、Convenient maintenance and the like.，Two vibration frequencies and two amplitudes as standard，With advanced compaction technology, construction cost can be effectively reduced.，Complete all types of compaction work in road construction to a high standard。

Double steel wheel road roller produced by Baomag with the fourth national emission

Baoma Geguo No.4 light vibratory roller covers models of less than 5 tons，Industry-leading compaction technology，Has wide application，Complete the compaction of all road materials.。Every detail of the product is well thought out.，It is specially designed and manufactured to adapt to harsh working conditions around the world.。It has strong power、Economical and energy-saving、Comfortable operation、Convenient maintenance and the like.，It is a BMW machine that drivers like to operate.。

Baomag produces light double-drum road rollers with the fourth national emission standard

BF880C-3、BF980C-Paver is developed by Baomag according to the construction characteristics of China and the needs of Chinese customers.，Its design is based on nearly half a century of road construction equipment design experience of Baomag brand.，Products after localization innovation and optimization。These two pavers are equipped with imported Deutz.TCD6.1 L06 Engine，Meet the fourth national emission standard，Rated power up to 140/160 kW，While ensuring sufficient power，Fuel economy is also the best in the same class of engines.。These two pavers can be matchedS500/S600 two sizes of screed，Maximum paving width up to 10 m，Maximum paving thickness up to 35 cm。

Baomag produces heavy-duty pavers with China IV emission

 

These two pavers are equipped with BMW fuel economy mode as standard.(ECOMODE) According to the actual machine load，Intelligently adjust the power allocation of each system，Low fuel consumption while working efficiently，Low noise，Reduce carbon dioxide emissions，Meanwhile, the service life of the rotating parts of the engine and the hydraulic pump set can be prolonged.。Paver 80%The construction can be done inECOMODENext, complete，At the same time of energy saving and emission reduction，Users will get more benefits.。

Leading technology and convenient service are the key factors for BMW to win customers.。In the past few decades of development,，BMW has successfully applied this high-quality and convenient service to the Chinese market.。

Completion of Changzhou Plant Phase II Project in China Market

The launch of the fourth national product shows that BMW is ready to cope with the competition in the Chinese market.，BMG will manufacture in China from Shanghai.（Fengxian）Moved to Changzhou, Jiangsu，2020 BMW（Changzhou）Construction Machinery Co., Ltd. was formally established，It marks that BMW's business in China has entered a new stage of development.。

Baomag（Changzhou）Construction Machinery Co., Ltd

Baomag Changzhou Production Base covers an area of 150 mu，The total investment is USD 70 million.，The base is planned to build 19 production lines.，It mainly produces various types of rollers.、Paver、Milling machine、Light equipment、Cold recycling machine and other products，Annual output of various equipment 1.50,000 units，The annual output value can reach 1.5 billion yuan.。

2023，The second phase project of Baomag Changzhou factory was officially completed.。

Single and double drum rollers manufactured by Baomag Changzhou Plant

Song Gongcheng said，Changzhou factory has become the second largest production base of BMW in the world.，The position is very stable，The annual output value is more than 1 billion yuan.，It has become an important growth point supporting the Asia-Pacific region.。China is an important part of BMW's global market.，BMW attaches great importance to the development of the Chinese market.。In order to provide Chinese customers with the help they can.，Baumag has established an Asia-Pacific engineering research and development center and a customer training center in China.，Have independent R & D capability to do some projects，To meet the diversified market demand.。Changzhou factory can produce high-performance products with different emissions.，Its production capacity is among the best in the BMW Group.。Song Gongcheng thinks，To meet the needs of users in China and even in the Asia-Pacific market，First, we should increase the production capacity of standardized modularization.，Ffectively reduce production cost。Through systematic research, it is necessary to meet the product function.，At the same time, it can not increase the cost of products.，Reduce product quality，This requires continuous optimization of all production links.，Minimize waste in the production process；The second is to rapidly improve the ability and level of R & D personnel.，So that it can meet the production needs of localization.。The Asia-Pacific Engineering Research and Development Center has not been established for a long time.，Although able to undertake some engineering tasks，But in the face of complex projects, it also needs technical support from German headquarters.，This will undoubtedly increase some production costs and time costs.，Be at a disadvantage in the competition with their peers，“So，It is very important to enhance the R & D ability and level of local personnel.。”Song Gongcheng, who has a technical background, obviously has a deep feeling about this.。

He pointed out，The competition is fierce、Increasingly perfect Chinese market，In order to meet the diversified needs of Chinese customers,，It is necessary to continuously improve the R & D level of localization.。

As a technology-leading enterprise，Baumag is the standard setter in the field of global compaction machinery technology.。Many intelligent technologies have been applied in its new products.，Include the detection of compaction during and after compaction.、Record and control，Large project networking technology, etc.。

ChannelOptimize   Win-win with agents

Can the product succeed in the market?，Channel construction is the key。As a rigorous and pragmatic foreign-funded enterprise,，Baomag has entered the Chinese market since that day.，It attaches great importance to channel construction.，Established a relatively complete agent system。With the development of the industry，Consumer demand in China's road machinery market is undergoing profound changes.，The improvement and adjustment of the original agent system has also become one of the current priorities.。

Clean and elegant office area of Baomag Changzhou factory

In Song Gongcheng's opinion，Channel construction should focus on three aspects：One is to sort out the original agent channels.。In his opinion，Want to manage the Chinese market well?，It is not enough to rely solely on one's own strength.。Combing agent channels，It is necessary to support high-quality distributors.，Activate some old agents, too.。Some agents are poorly managed，It's not just their own lack of ability.，Some are also restricted by objective conditions.；The second is to choose like-minded high-quality distributors for long-term cooperation.；The three is to eliminate some unqualified dealers.。Song Gongcheng stressed，For some dealers whose operating conditions are not ideal, they need to be treated differently according to the specific situation.，For some dealers who have good awareness and recognize BMW products，Because the products are too single to achieve sustainable development.，BMG has also encouraged them to expand their operations.，Improve the business environment，Achieve better development；For some dealers who fall into price competition in order to hedge their performance,，BMW encourages them to adjust their business ideas.，Start with advantageous products.，Gradually improve their own operating conditions.。Song Gongcheng thinks，In the current economic condition，Optimizing channels and management is not a simple matter.，A one-size-fits-all approach is not appropriate，First of all, we should understand what the dealer really thinks.，Secondly, it is necessary to help dealers solve practical problems encountered in their operations.，That's the only way，In order to help dealers develop better.，Achieve win-win cooperation with manufacturers。

In Song Gongcheng's opinion，The contact between the manufacturer and the agent is not unilateral.，It's a true partnership.。Manufacturers and their agents need to truly respect each other.，Recognize that mutual interdependence can lead to win-win cooperation.。

Highly modern and intelligent production workshop of Baomag Changzhou Factory

Fang Jianxian, Chairman of China Road Machinery Network（Second from right）One line and BMW（Changzhou）Song Gongcheng, General Manager of Construction Machinery Co., Ltd.（Second from left）Take a group photo

Mencius said，“A real man should do something，Do nothing。”Facing the severe and complicated market situation，Baomag(Changzhou)Will size up the situation，Adopt a sound development strategy。On the one hand, correctly assess the current environment.，Strictly control market risks，Reasonable arrangement of investment；On the other hand, we should rationally adjust the development speed during the market downturn.，Constantly consolidate its own foundation，Optimize its own functions，Improve the product line，Keep strengthening yourself。“Temporary dormancy is for better attack.，At present, we will strengthen endogenous growth.，By optimizing its own functions，We are bound to become stronger.，Bring more value returns to Chinese users。”As the head of BMW's Chinese market,，Song Gongcheng is obviously confident about the future development.。

Please indicate the source of the original report of China Road Machinery Network.