In order to summarize and popularize the excellent experience and practice of brand building of state-owned enterprises，Tell a good brand story，Improve the professional level of brand management，Recently，The SASAC of the State Council announced 100 typical cases of brand building of state-owned enterprises and 100 excellent brand stories in 2022.。Among，Forklift Group“Focus on high-quality development，Speed up the process of brand internationalization”Selected list of typical cases of brand building。

　　“Brand internationalization”Is the enterprise to achieve leapfrog development、The only way to open up the international market。To achieve“Fourteen five”Overall strategic objectives，Joint efforts to actively explore the new mode of brand internationalization of manufacturing industry，Drive the brand、Products、The center and other multi-dimensional international strategic initiatives have been implemented.，Continuously enhance the international influence of the brand。

In terms of improving brand international awareness，Jointly launch a new brand value proposition“Make the world work together.”，And design a brand new logo.“H-Handling、E-Electric、L-Logistics、I-Intelligen”，Start the strategic upgrade from China's leading to the world's first-class；In terms of improving the international volume of the brand，Joint efforts to establish a digital communication matrix linked at home and abroad，Focus on strategic cooperation、New product launch、Exhibition and other themes continue to release a series of high-quality content，Continuously strengthen the brand image；In terms of improving the international reputation of the brand，Work together to actively conform to the global trend of green and low-carbon development，Establishing Regional Product Type Spectrum Based on Market Research，Promote products to lithium electrification、High-end、Green transformation，Make practical actions for carbon peak and carbon neutralization；Improve the international management system of brand，Work together to continue to promote the construction of overseas companies such as Middle East Company，Establish“1+N+X”International operation system，Linkage, coordination and innovation of brand building。

Focus on high-quality development，Speed up the process of internationalization，In 2022, Heli's business performance reached a new high.，The main business indicators have been in the forefront of the industry for 32 years.。Of which, the number of resultant exports is 7..780,000 units，Year-on-year increase of 21.9%，Export earnings 46.3.2 billion yuan，Year-on-year increase of 56.6%。Standing at a new historical starting point，Joint efforts will earnestly study, publicize and implement the spirit of the 20th National Congress of the Party.，Focus on electrification、Low carbonization、Networking、Intelligent development goals and industrial layout，Gradually build and develop a new ecology，Build the whole machine firmly、Parts、Rear Marketing Department、Four Industrial Sectors of Intelligent Logistics，Accelerate the pace of high-quality development of joint efforts，Strive for a world-class enterprise with global competitiveness。