【China Road Machinery Network Original report】Shandong Shangong Machinery Co., Ltd. was established in 1958.。2013，The 60 + year old wheel loader manufacturer has officially changed its name to Caterpillar.（Qingzhou）Limited company。2016，Caterpillar Endorses SEM Brand——Change the original brand logo of SEM to“Shan Gong Machinery——A Caterpillar brand。Since then，SEM has become the only sub-brand from China in the Caterpillar brand family.。

In the past, only the loader was known when referring to the mountain engineering machinery.，After decades of development，Today's mountain machinery has not only relied on loaders.“One trick is fresh”，Bulldozer、Road Roller、Graders and other products have made remarkable achievements.、Blossom more。This change contains the power of integration.，Caterpillar with a history of nearly 100 years and Shandong Machinery with a history of more than 60 years，The fusion of the two cultures and genes has produced a wonderful chemical reaction.。Today's Caterpillar（Qingzhou）The company has become an important base for Caterpillar's global earthmoving machinery division.。As a Caterpillar brand that provides customers with practical and efficient products.，SEM has become an integral part of the Caterpillar brand family.。

Global Sales of SEM、Gu Anjie, Vice President of Marketing and Channels（Adrian Grigorita）Sir，Has been in sales and marketing at Caterpillar for the past 20 years，Responsible for operations in Africa and Middle East，Global Marketing Manager, Caterpillar Medium Dozer，In March 2021, he took over the global sales of Shangong Machinery.、Vice President of Marketing and Channels。

Global Sales of SEM、Gu Anjie, Vice President of Marketing and Channels

Fusion，Expand the product line

Before joining the Caterpillar family，Shan Gong Machinery has a single product，The main market is China。Caterpillar's resources drive SEM's business，Products are also innovative，Widened to bulldozers.、Motor grader、Road roller and other product series。In product research and development，Caterpillar puts innovationDNAInjected into mountain engineering machinery，Achieved a leap in product reliability and quality。For more than ten years，Caterpillar's Innovation and Development in Qingzhou，Set up R & D center in Qingdao，Continuously integrate Caterpillar design concepts into SEM products。

Mr. Gu Anjie said in an interview with reporters.，SEM brand products include loaders、Bulldozer、Road Roller、Four categories of motor graders，More products will be added in the future.。Shan Gong Machinery Loader 5 tons、Six tons of products are its main products.，Have a good reputation in the market，It performs well in heavy duty applications.，The company will continue to increase the promotion of heavy-duty products.；Bulldozer is also its core product.，The market feedback is very good.。At present，The whole series of products of Shandong Industrial Machinery Co., Ltd. are newly upgraded toFSeries，It not only meets the fourth stage emission standard of diesel engine for non-road mobile machinery in China（Hereinafter referred to as“The fourth national standard”Or“Guo Si”），And in performance、The appearance has also been upgraded.。The company launched a 7-ton loader and the first electric drive loader product.，At the same time its bulldozer、Motor grader、Rollers are also available in a variety of workhorse models for different applications and conditions.。

Caterpillar（Qingzhou）Co., Ltd. will continue to invest in improving the products of SEM.，Continue to develop and manufacture new products，Focus on improving product performance、Technology、Comfort and other attributes，Provide customers with more product choices，To help them achieve sustained success in their business.，While continuing to deliver expanded product and service solutions，Continue to strengthen the service capability of dealers，Provide diversified aftermarket solutions，Meet the equipment management needs of customers at different levels，Improve equipment availability，Improve multi-level integrated solutions for parts services。

Caterpillar is nearly 100 years old.，Shan Gong Machinery also has more than 60 years of development in China.。SEM leverages Caterpillar's advanced processes and manufacturing technologies，Combined with its own speed and cost control，Continuously upgrade and improve products，Strive to meet customer needs and enhance brand reputation。

Lean Manufacturing Makes Lean Products

The fourth national policy benefits the country and the people.，Play a positive role in sustainable development，Caterpillar responded positively，It has made full preparations for the fourth national upgrade of Shandong Machinery Products.。

In terms of lean production：Always put“End-to-end lean value chain”Culture as a key success factor，Promote a culture of lean manufacturing throughout the value chain，To ensure on-time delivery ratio、Product satisfaction rate and production efficiency。

In the supply chain：Caterpillar（Qingzhou）Ltd. is committed to building a lean、Visual、Supply Chain Management Platform Supporting Rapid Decision，To achieve rapid response to customer needs.，Better meet customer needs，Enhance customers' experience and sense of value in terms of product reliability and cost performance。

In terms of intelligent manufacturing：Continue to promote the deep integration of informatization and intellectualization，Realize product design、Manufacture、Sale、After-sales service、Supplier、Information sharing of dealers and other links，Create rapid data-driven decision making，Rapid response supply chain management platform。

In terms of quality control：Strengthen strict control over product quality by promoting Caterpillar's quality proces，Practice the quality culture of zero defects at the same time.，Continuous investment in key processes and continuous optimization of manufacturing processes，To meet customer expectations for high quality products and services.。

Through lean manufacturing、Good Supply Chain Management、Intelligent production and strict quality control process，Ensure timely delivery to customers with more reliable quality、Better service、China IV products with higher cost performance。

Channel resonance at the same frequency

Mountain Machinery has a history of more than 60 years.，It has developed into one of the most important brands in Caterpillar's product portfolio.，It not only provides a rich earthwork product line，But also provide comprehensive and reliable services.。

Benefit from Caterpillar's Channel Advantage，In China, Shandong Industrial Machinery Co., Ltd. not only cooperates with four large Caterpillar companies,Cat®（Carter）Dealer cooperation、Develop and maintain key accounts，At present, there are more than 80 local distributors providing sales and services of mountain machinery products.。Abroad，There are more than 60 dealers，All rely on Caterpillar's independent distribution network to cover more than 100 countries and regions around the world.，Carry out the sales and service of SEM products.，To ensure that customers can purchase products more conveniently and enjoy professional after-sales service.。

With the increasing demand of users and the continuous improvement of brand awareness，The company will continue to develop new distributors to cover more service areas in the future.，Make it easier for customers、Quickly enjoy SEM products and services。Shan Gong Machinery provides more benefits through、Easy to operate product，Achieve high reliability、Ease of use、Maintenance convenience and timely service support，Build a solid foundation for customer success。

Product support is fundamental to long-term competitiveness and customer loyalty。At home，Relying on the professionalism of local dealers、Reliability and rapid response to ensure customers receive timely after-sales service，At the same time, we are actively introducing digital solutions to quickly respond to and support customer demand for parts and after-sales services.。Abroad，Leverage Caterpillar's global logistics network and dealer network to deliver timely、Appropriate support。

Shangong Machinery has always adhered to“Mountain services，Go all out”The concept of service，Continuously strengthen“Five forces”Service，That is“Response Force”、“Curing power”、“Reliable force”、“Professionalism”And“Support force”，At the same time, it provides diversified after-market solutions.，Uch as maintenance options、Shan Gong Hui chooses parts、Customer Value Agreement、Shan Gong's extended warranty project，Focus on customer satisfaction，Create greater value for customers。

Benefit from Caterpillar's proven dealer network worldwide，In recent years, the overseas business of SEM has achieved stability.、Rapid growth。The company will be based on providing customers with high-quality products to meet customer needs.，In keeping with Caterpillar's commitment to “Build a better、A more sustainable world”The idea of，Focus on product support and aftermarket services，Create more value for customers。

The integration of team and culture is an indispensable factor for SEM to grow into a global brand.。As Mr. Gu Anjie said,，The SEM team has always followed Caterpillar's corporate culture，Practice every day“ Integrity 、Excellence、Teamwork、 Promise 、Sustainability”The values of。The deep integration of culture makes Shandong Machinery reshape its new competitive advantages.，Is committed to building a better world.、Steady progress on the path to a more sustainable world。