Overseas companies organize the first batch of correspondents
(Headquarters functions)Training
To enhance the brand influence of Zoomlion at home and abroad,Effectively improve the level of publicity work of the company,Give full play to the key role of grass-roots correspondents in propaganda work。August 3,Overseas companies launched the first batch of correspondents in Conference Room 705 of Lugu Information Port(Headquarters functions)Training,Liu Xuefei, Minister of Human Resources of Overseas Companies, attended the opening ceremony of the training.。
Zhi Xiang, Corporate Culture Specialist of Human Resources Department of Overseas Company, is the host.,First of all, the construction background of the correspondent team.、The purpose and significance are introduced.;The management methods of correspondents are interpreted in detail.,The daily responsibilities of the correspondents and the requirements for submission were clarified.。And then,The correspondents introduced themselves in turn.,The atmosphere at the exchange site was warm.、The applause continued。
▲At the opening ceremony,The correspondent partner is introducing himself.。
Liu Xuefei, Minister of Human Resources of Overseas Company, attended the opening ceremony and delivered a speech.,I would like to express my heartfelt congratulations on the establishment of the first batch of correspondents.。He pointed out,The construction of correspondent team is of great significance to the cultural propaganda work of overseas companies.,It marks a key step in the construction of the company's corporate culture.。
Liu Xuefei stressed,Correspondents should first give full play to feedback information.、The role of communication,Be a good bridge and link between the company and its employees;Secondly, we should improve and cultivate our own level of cultural propaganda.,Achieve an international perspective,Ability to publicize in English;Finally, we should further enrich the propaganda content.,Dig out more stories behind the work and life of employees。
The content of this training is news writing.、News photography and Xiumi software operation.,Zhi Xiang, a corporate culture specialist, and Li Ziyu, a brand promotion specialist, shared their experience in propaganda work.。The course is full of dry goods.,So that correspondents can apply what they have learned to actual combat drills as soon as possible.,The atmosphere of the teaching scene is warm.、Frequent interaction。
Next step,Overseas companies will carry out the construction of correspondent team of subsidiaries,Set up headquarters functions+Dual platform correspondent team of subsidiaries,To further enhance the publicity awareness and ability of correspondents,Deliver with more high-quality content and novel carriers“Overseas voices”、Say yes“Overseas stories”、The tree is good“Overseas image”,Promote the publicity work of overseas companies to a new level!
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