Be indomitable，Go forward with indomitable will，On the rising road of China's construction machinery，Every step of Engineer Liu is steady and firm.。For 65 years，With the faith of moving mountains and seas，Engineer Liu composed the song of the rejuvenation of China's industry.，It has played a new chapter in the internationalization of Chinese manufacturing.。

Brave the wind and the waves、Step on the song and walk，It has accumulated a profound and rich Liugong culture.，Develop a robust and strong brand image。And that's why，Engineer Liu has completed the construction from scratch.、From existence to strength、The gradual and complete transformation from a corner to a global layout。

With“Soft”Strength boost“Hard”Development

“World Liugong，Originated from China”，2005，Engineer Liu's brand connotation under the guidance of strengthening international thinking，Have the guts“Heaven is about to place a great responsibility on this person.”A sense of mission。This sense of mission，It comes from the red gene that has been struggling for the revitalization of China's equipment manufacturing industry since its inception.。

Inherit the red gene，Research and development“The most important weapon of the country”，Continue the blood of red industry。2006，Liugong Releases the First Corporate Culture Concept System，Will“Committed to providing customers with excellent construction machinery products and services”Mission and“Become a world-class enterprise in the construction machinery industry”The vision of，And“Customer orientation，Quality makes the future；People-oriented，Cooperation creates value”Core values as the spirit and career guide of all Liuzhou workers。To further establish an international brand image，Increase overseas market development，Engineer Liu proposed the following year.“Build a beautiful home together”The brand language，For the brand into a more humanistic expression.。

2014，Liugong loader、Excavators and other major product lines to large tonnage force.，The market also urgently needs to expand to more challenging harsh working conditions.。To deliver Engineer Liu's product quality to customers.、Excellent performance in operational performance and after-sales services，Liugong standardizes brand connotation for the first time，And with“Extreme working condition，Powerful equipment”It accurately summarizes the strong strength of Engineer Liu in the extreme working environment.。

Liugong continues to explore the global market，Insist on building independent brand、The belief of revitalizing the industry，Achieve overall listing in 2022。Combining the needs of the new era and the strategic requirements of the company，Liugong's corporate culture has been upgraded in an all-round way，A tribute to the 65th anniversary of Liugong，Also for customers、Partners、The vast number of employees、The shareholders made a solemn commitment.。

Inheritance in Persistence Innovation in Inheritance

Change leads to success，Tong Ze Da。Since the overall listing in 2022， Embark on a new journey，Engineer Liu has defined the new business boundary.——Be more oriented to customers with comprehensive needs，Comprehensive business value proposition with a full range of products and solutions。At the same time，Liugong brand has also changed from a single value brand in the past，Evolution to comprehensive value brand。

Engineer Liu will enhance the products.、Service、Three Business Values of the Solution，Realize the expression of comprehensive business value of Liugong brand。From“Focus on the device”Turn“Pay attention to human and social development”，From“I”Turn“We”，Engineer Liu takes a more inclusive perspective.，Establish a unique and strong brand image with more humanistic expression。

Based on the current trend of industrial development,、Enterprise's own development trend and“User-centric”The idea of，Engineer Liu strengthened it“Customer first”The idea of。On this basis，Will“Quality makes the future”Upgrade to“Innovation drives the future”，It also emphasizes the great significance of innovation to the development of enterprises in today's era.；Will“Struggle is the foundation”Incorporate into the value system，Emphasize“Only struggle、To survive，Only innovation、In order to develop”。

At the same time，Engineer Liu stands in a higher position.、Broader horizons，The mission and vision have been reorganized and positioned.。From“Committed to providing customers with excellent construction machinery products and services”To“Extend human power with intelligent green machinery”，It is clear that“Wisdom”“Green”Two major development directions for the future，On the basis of meeting customer needs，More committed to helping mankind create a better future.。From“Become a world-class enterprise in the construction machinery industry”，To“Become the world's leading provider of equipment and technology solutions”，More clearly defined the focus of the service，While providing equipment，Focus more on bringing technical solutions to customers，Help customers realize greater value。

New posture empowerment“A great power weighs heavily”New developments

As a leader in the machinery and equipment industry，Liugong always examines its competitiveness and influence from a global perspective and stage.，From driving the environment、The Dimension of Social Sustainable Development Redefines Its Meaning and Goal。

This point，Engineer Cong Liu“Extend human power with intelligent green machinery”The mission of the enterprise can be seen.。Through technological innovation，Constantly endow machines with more intelligent functions，Help customers perceive、Analysis、 Reasoning、Control and decision making；With new technology、New materials、New Energy Creates Green Machinery to Help Environmental Protection，So as to improve the living space of human beings.。It can be said，Engineer Liu extends more than simple physical forces.，It is also the power of human wisdom.。

Looking at the Development of Enterprises from an International Perspective，Serving Global Customers with Global Excellent Resources。Practice“Open、International Engineer Liu” Strategy for more than two decades，Make an appointment with Engineer Liu at his extensive observation，Thick accumulation and thin hair，In 2022, overseas sales revenue exceeded 8 billion yuan.，Overseas revenue accounts for more than 30 percent%Good results，Complete the leap to the first stage development goal of world-class enterprises。The next stage，Engineer Liu“Become the world's leading provider of equipment and technology solutions”The vision represents the company's ability to innovate in technology.、Operational efficiency、Overall promotion of value proposition and other directions。Engineer Liu's mission and vision have drawn a more ambitious blueprint for the future.。Corresponding to it，Engineer Liu“Customer first，Innovation drives the future；Struggle is the foundation，Cooperation creates value”Core values，It provides a series of guidelines for enterprises in the process of realizing their mission vision.。

Looking back on the past 65 years，Whether it is the creation of the world in the initial stage.，Striving for Global Expansion，Or today's self-reliance and self-improvement?，Generations of Liuzhou workers have used their own struggle history to focus on it.“Strive for self-improvement、Be realistic and pragmatic、Open and inclusive、Long-termism、The mission must be achieved”Yes“Spirit of Engineer Liu”。

This spirit reflects Engineer Liu's lofty aspirations.，Always adhere to the study of technology and the pursuit of quality；It shows that Liugong is committed to becoming an excellent corporate citizen.，Actively fulfill corporate social responsibility；Interpretation of Engineer Liu's pursuit of work standardization、Normalization、Modular、Digitize，Follow the rules of transaction operation，Insight into the nature of the transaction；Show that Engineer Liu respects the difference.，Accept diversity，Adhere to an open and inclusive attitude；It means that Engineer Liu should be inclusive and innovative.，Eclectic，Trial and error tolerance，Dare to fail；It also implies that Liu workers should have firm beliefs.，Will“Little me”Integrate into the cause of Liugong，Drive yourself and others to work together。

Innovation and sublimation in the inheritance and perseverance of 65 years of wind and rain，Liugong's comprehensive new corporate culture and brand concept are undoubtedly profound.、Force through the back of the paper，It will be served as Engineer Liu's“ Soul ”，Stimulate the continuous internal power of the enterprise，Lead Engineer Liu to better embrace users.，Face the challenges of the future。Today，Engineer Liu is offering a brand new idea.、A new look，The ideological power of culture and brand，The power of struggle transformed into action and practice，Promote the development of mankind with its own development.，Building a better world。