August 28, 2023,“A Centennial Journey Towards First-class——Sinotruk Global Strategic Partnership Conference”It was solemnly held in Shandong Hall,Nearly 300 dealers from 55 countries and regions、Big customers gather together,Share prosperity together。Chairman of Shandong Heavy Industry Group、Tan Xuguang, Chairman of Sinotruk Group, delivered a keynote speech.,From“Who we are”“Our Five Years of Great Change”“Our core strengths”“Prospects for future development” To introduce the global strength of Shandong Heavy Industry Group to global partners.,And the great changes in the internationalization of Sinotruk in the past five years.。
What kind of group are we?
Shandong Heavy Industry Group is a multinational industrial equipment group with important influence in the world.,150,000 employees worldwide,Annual revenue of $77 billion(About 500 billion yuan),Owns Weichai Power、Sinotruk、Shaanxi Automobile Heavy Truck、Shantui shares、Revo Agricultural Machinery、Zhongtong Bus and other Chinese brands,And Kaiao、Baudouin、Ferretti and other international famous brands。From the power system、Full range of commercial vehicles、Agricultural equipment、Construction machinery、Intelligent logistics、Marine transportation equipment,Construct the leading traction of the whole vehicle+Core advantages of group integration of powertrain。
The first half of this year,Shandong Heavy Industry Group has achieved the world's first heavy truck sales.;The sales volume of Weichai heavy-duty engine is the first in the world;Heavy-duty gearbox sales number one in the world;German Kion Industrial Forklift No.1 in Europe,Second in the world;Italy Ferretti Yacht is the first brand in the world;Shantui bulldozer is the first in China;All these have brought high brand value to Shandong Heavy Industry Group.。
Great changes of Sinotruk's internationalization in the past five years
Overseas sales volume of Sinotruk,From 40,000 units in 2019 to 140,000 units this year,Accounting for 50% of China's heavy truck exports%Above,Ranked first in the CIS,In Southeast Asia、Australia ranks first,Ranked first in Central and Southeast Asia,It ranks first in Africa.。Sinotruk in various markets,Have a balanced development structure.。
Tan Xuguang said,The reason why Sinotruk has such a market share,Benefiting from the support of global partners,Thanks to the concerted efforts of global partners,Achieve Win-Win in Common Growth。
Core Competitive Advantages of Sinotruk
Looking back on the great changes in the past five years,Tan Xuguang from four“The industry is first-class”Summarize the core advantages of Sinotruk:
First-class scientific and technological innovation capability in the industry。“Not afraid to spend money”“Invest freely”,The proportion of China Heavy Truck's R & D investment increased from 1.3 billion yuan in 2019 to 4 billion yuan.,R & D personnel from 1,102 in 2018,Up to 7700 now,Sufficient R & D investment and manpower guarantee,It provides a strong momentum for the technological innovation of China Heavy Truck.,Scientific and technological innovation has yielded fruitful results.:Created the world's first wind resistance coefficient 0.349 high-end Yellow River heavy truck,The whole series of products are equipped with Weichai's thermal efficiency 52.28%The engine,A new power assembly is formed.;Shandeka has entered the global high-end market.,Driverless electric heavy trucks are also on sale globally.,Especially our hydrogen fuel heavy truck.,Leading the global development of hydrogen-fueled heavy-duty vehicles。
Industry-leading dual power chain support capability。Five Years of Reform, Reorganization, Innovation and Development of Sinotruk,German technology has been formed.:MC07/11/13 Engine+ZF gearbox+Man Car Bridge,Weichai High-end Power System:Weichai 52.28%Thermal efficiency engine+Fast transmission,High-end dual power chain,To provide our customers with more diverse choices.。
Industry-class intelligent manufacturing capability。Sinotruk has built a new smart factory in the past five years.,Especially the unmanned factory in Laiwu, Jinan, which invested 8.7 billion yuan.,It is one of the highest level heavy truck manufacturing bases in the world.。Painting line、Stamping line、Welding line、The final assembly line will be world-class.,Advanced process equipment escorts product quality。
Industry-leading large group resource synergy capability。Sinotruk relies on Shandong Heavy Industry Group,The biggest advantage is to bring customers the advantages of portfolio products.。Channel for heavy trucks、Strategic partners,In a heavy truck、Dump truck、Engineering vehicle、Construction machinery excavator、Bulldozer、Mine card,Strictly speaking, it is a customer group.。When our partners have these combined products.,It will provide them with stronger product competitiveness.。
Win-win future with global partners
For five years,Sinotruk always insists on“Customer satisfaction is our aim”Core values of the enterprise,Continue to deepen the reform of marketing system,Resource sharing is established、Coordinated operations、Trinity Model of Brand Management,Through“Coopetition”,Better lead the development of the industry、Boost product upgrade,Building an open and collaborative global chain innovation system。
With the dealer、Establish direct information for large customers、Rapid response mechanism。Send application R & D personnel to the front line,Engineers can't do development in the office,Develop on the customer's use line。At the same time,Build highly localized system combat capability。Sinotruk's overseas talent development strategy continues to advance,It is not only necessary to let talents go abroad.,Local personnel should also be employed to support the service of Sinotruk.,Do it“Adjust measures to local conditions”Better understanding of users。
Conclusion:Sinotruk in the past five years,It is to deepen reform、Five years of restructuring and development,It is a five-year period to speed up the transformation of new and old kinetic energy.,It is the five years when the achievements of scientific and technological innovation are bursting out.,It is the first five years of marketing.,It is the leadership of Party building、Five years of ecological remodeling,Now it has become the leader of China's commercial vehicle industry.,A fast-growing global commercial vehicle brand!Sinotruk will go hand in hand with global partners,Shared Value and Win-Win Future!
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