Extremely strong cyclical variation、Construction machinery industry with fierce competition，Almost all enterprises have faced ups and downs in the market.、Baptism of life and death，A little carelessness will become the abandoned child of the industry.、Passers-by of history。According to statistics，Among the 17 strong group enterprises in China's construction machinery industry in 1998,，Most or bankrupt，Or regroup，Or be annexed，Now only two are bucking the trend.、Stand firm，Engineer Liu is one of them.。

So，What makes Engineer Liu go through 65 years of vicissitudes?，Still standing tall，From a local state-owned enterprise in the southwest corner, it ranks among the top 20 construction machinery companies in the world.？Answer，It lies in persistent reform and innovation.。

  

“No reform，It is difficult for enterprises to survive.！”Party Secretary of Guangxi Liugong Machinery Co., Ltd.、Zeng Guangan, chairman and chief executive officer, said firmly.。Deepening reform is an inexhaustible motive force for Liugong's development.，It is also an inevitable choice for Liugong to achieve the grand goal of world-class enterprises.。

On the road of high-quality development，Liugong insists on synchronous development of deepening reform and independent innovation，Make good use of reform“The key move”，Strive to remove the traditional system“The mountain of bondage”，Let this old strong team glow with new glory again and again.。

A stock starts the journey of breaking the situation

18 November 1993，The opening Gong has just sounded.，A branch named“Engineer Gui and LiuA”The stocks appeared on the big screen of the Shenzhen Stock Exchange.。Engineer Liu went public successfully.，It marks that Liugong has established a modern enterprise system.，Another big step towards a market economy，Set a new milestone for future development；It's also a sign.，Guangxi and China's construction machinery industry have ended the history of no listed company.。

It was this stock that started Engineer Liu's journey to break the situation.，Liugong has not only obtained the opportunity of financing and technological transformation.，More importantly, advanced management concepts and production and operation methods have been introduced.，It broadens the broad development field of internationalization.。Over the years，Liugong actively carries out capital operation around the core competence of enterprises，Two-way efforts in product market and capital market，Help enterprises to move towards world-class：

2019

Liugong granted 18.55 million restricted shares to more than 1600 key employees.，It has achieved a breakthrough of zero equity incentive for state-owned listed companies in Guangxi.。

2020

Liugong Group Mixed Ownership Reform Project Strategic Investor Signing Ceremony Held，This is a major reform with far-reaching strategic significance since its establishment in 1958.，A solid step has been taken in the reform of mixed ownership.，Successful introduction of 7 high-quality strategic investors，1274 key employees participate in shareholding，The construction is formed“Advantages of central and local state-owned enterprises+Market-oriented mechanism+Synergy of strategic partners”A new model for the reform and development of state-owned enterprises.。

2022

Liugong achieves overall listing，Enlarge the function of state-owned capital，The main business of listed companies further extends upstream and downstream and expands horizontally.，Continuously optimize the industrial structure、Improve the industrial layout。

2023

Liugong Publicly Issued Convertible Bonds Project，Used in Liugong Excavator Smart Factory、Intelligent transformation of loaders、Planning and Construction of Zhongyuan Hydraulic Business New Factory、Construction machinery frontier technology research and development and application project investment and other companies“Fourteen five”Strategic Key Development Project，Promote traditional industries to high-end、Intelligent、Develop in the direction of greening……

Thirty years have passed，The reform is continuing.，Engineer Liu has devised strategies in the ups and downs of the capital market and the industry environment.，Always maintain strategic vision and strategic determination，Unswervingly make the real economy stronger, better and bigger，It has shown a strong ability to resist risks and develop resilience.，Continue to be a shareholder、Deliver more value to customers and partner。

Comprehensively Deepening the Reform of the Industry and Revitalizing the Industry

“Those who do not plan for eternity，Not enough to plan for a while；Those who do not seek the overall situation，Insufficient to seek a domain。”For 65 years，Liu workers who constantly strive for self-improvement always serve the country with industry.、The original mission of revitalizing the national equipment manufacturing industry，With a firm“Longevity”The attitude is to work hard，Deepening Reform in an All-round Way to Stimulate the Vitality of Enterprises。

From the early days of reform and opening up，In the country“Decentralization”、Take the first step to find the market without production tasks and funds.，Establish the first sales network of Liugong，To the introduction of Caterpillar technology，Open“Eight years of resistance”Technological reform，Then to promote the reform of the three systems.、Three-year action of supply-side structural reform and state-owned enterprise reform、Double Hundred Action, etc. Go deep and go solid，And create the best speed of mixed reform and overall listing of large state-owned enterprises of SASAC of the State Council.，Engineer Liu has explored a unique path of reform and development.。

Since 2021，Facing the new situation after the reform of mixed ownership、The new pattern of market competition、The New Situation of Technology Iteration，Liugong started the reform of R & D system.、Domestic and international business transformation、Change of manufacturing system and supply chain system, etc.“Twelve changes”，And promote the subordinate science and technology enterprises to implement science and technology reform.，Promote the whole value chain“Pack light”、Improve quality and efficiency，Improve our ability to deliver superior products and services to customers around the world。Among them, Liugong's overseas business has passed the organizational reform.、Performance change promotes sustainable and high-quality development，Overall overseas sales exceed 8 billion in 2022，Overseas revenue accounts for more than 30 percent%，A record high。

Push forward to the key point，Tackle in the most difficult place。Under the cyclical adjustment of the domestic construction machinery industry and the impact of the epidemic，Engineer Liu carried out drastic marketing reforms.，By taking earthwork machinery as the main industry，Quality improvement and innovation，Enhance the core competitiveness of enterprises。Nowadays，Liugong domestic marketing“Three steps”The route of change has been largely completed.，Industry customer breakthrough、Breakthrough in electric products、Channel optimization、Digital penetration and other projects have achieved good results。Liugong is committed to creating a first-class marketing ecosystem.，Continuous Innovation Comprehensive Solution Implementation，Promote the leading position of the whole series of product lines in the domestic market。

The upsurge of reform is also spreading on the front line of production.。Loader Intelligent Manufacturing Factory、Intelligent International Industrial Park、Major projects such as the second phase of the Eastern Base and the Central China Industrial Base are in full swing.，Liugong actively adapts to the new round of scientific and technological revolution and industrial transformation，In-depth implementation“Fully intelligent”Strategy，Accelerate the transformation and upgrading of intelligent manufacturing，Build construction machinery intelligent manufacturing industry cluster and benchmarking intelligent manufacturing park。Intelligent development has directly accelerated the reform of Liugong industrial workforce construction.，A batch of high-quality、Highly skilled talents stand out，Inject a steady stream of fresh blood into building a strong manufacturing country。

Through reform，Engineer Liu's corporate governance level has been further improved.，The main responsibility is more focused.，Better industrial layout，The innovation capability has been significantly strengthened.，The vitality and efficiency of enterprises have been greatly improved.，More balanced market returns、Steady。A group of data is enough to prove the achievements of Liugong's deepening reform in recent years.：Its business income increased from 12.6 billion yuan in 2012 to 28.9 billion yuan in 2022.，Top 20 construction machinery in the world。First half of 2023，Against the background of the continuous decline of the domestic industry，Liugong shares achieved a total operating income of about 150.3.6 billion yuan，Year-on-year increase of 9.22%；Net profit 6.1.4 billion yuan，Year-on-year growth of 28.06%。At the same time，Liugong Owim Company、Agricultural machinery company selected at national level“Science and Technology Reform Demonstration Enterprise”，Overeem was selected“World-class specialized, special and new demonstration enterprise”，It is the only listed enterprise in Guangxi at present.。

Only the reformers advance，Only innovators are strong，Only those who reform and innovate win。

Spanning 65 years of changing history，Engineer Liu has the courage and insight to attract foreign investment.，There is also a blade inward.、The courage and perseverance of self-innovation，It is better to size up the situation、The strategic initiative to turn crises into opportunities，In a series of market shocks, the wind and rain are as calm as mountains.，Steady progress towards the established strategic objectives。

At present, it is an innovation based on the strength of enterprises.、A New Era of Change and Resource Integration，Accurately recognize changes、Scientific strain、Liugong, who takes the initiative to seek change, will be able to steer and sail in the vast ocean of the construction machinery market.，Follow the waves。