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《The 18th China（ Wuxi ）International Design Fair

Humanistic background leads appearance design innovation》

Focus on XCMG

September 9，The 18th China（ Wuxi ）International Design Expo and the 24th China Patent Award（Appearance design）The award ceremony was held in Wuxi.，From Xugong Group“Crawler crane”And“Zhurong”Mars Rover and Other 10 Design Patents“China Appearance Design Gold Award”。

China Patent Award is the highest honor in the field of patent in China.，It focuses on the current design innovation achievements.，Drive design and new technologies、Deep integration of new industries。The awards include many heavyweight awards such as Chinese patents and Chinese design.。

This“Big guy”Win the gold medal in the national competition！

Crawler crane“Gather wisdom、Extreme”For the design concept，Combines functionality with aesthetics。Industry's first hollowed-out cab column、Panoramic floor-to-ceiling wraparound glass，And that visible range of the us is increased.，Fit in with the encircling design of the cockpit interior，Form a new visual experience。The world's first variable width boom technology for mast design，And that rapid disassembly and assembly are realize，The transportation cost is low，Convenient and efficient。

As a Chinese patent（Appearance design）Gold Award Inventor，Xu Xuemei, Vice Minister of Science and Technology Quality Department of Xugong Group, said.，“The appearance design of the product is based on the concept of people-oriented.，The hollowed-out column design reduces the field of view by 20 percent%，Fatigue of reciprocating operation is reduced by 40 percent%，Encircling interior layout，Easy and comfortable and touchable screen solves the fatigue of past operation.、The problem of visual field occlusion。At the same time，Hexagonal fighters can make heavy industrial design products have artistic beauty.，It also highlights the characteristics of the brand.。”

At present，The patent has been applied to（130t-1600t）All crawler crane products，The domestic market share exceeds 40 percent%。In 2022, the overseas market share reached 35 percent.32%。

“Through appearance design，It not only makes our products easier to use,、Easy to use，But also reflects the care and respect of the designer for the operator.，Let this cold big product have a warm feeling.，Through appearance design, it also brings more competitive advantages to our enterprises.。”Trace Xuemei proudly told reporters.。

Industrial Design Enabling Industrial Manufacturing

Entering the Industrial Design Research Center of Xugong Group，The major awards at home and abroad cover the whole wall.：China Industrial Design Excellence Award Gold Award，China Appearance Design Gold Award，GermanyIFAward、Red Dot Award，AmericaIDEADesign Award，JapanGOODDESIGNDesign awards, etc，In the last five years，They have won more than 50 awards for industry leaders at home and abroad.。

“Keep up with the times，We've been running.，It is even necessary to achieve advanced design.。”Wang Mingjiang, director of the Industrial Design Institute of Xugong Research Institute, told reporters.。2009，Xugong Group took the lead in setting up an enterprise industrial design center in the national construction machinery industry，And was awarded in 2015.“National Industrial Design Center”Title。The center will carry out industrial design and product development、Technical research、Organic integration of intelligent manufacturing，Enhance the added value of products and the independent brand image of enterprises，Promoting the Service-oriented Process of Manufacturing Industry。

Wang Mingjiang said“Industrial design in the traditional sense，Very little interaction with people，But with digitization、Intelligent development，Human-computer interaction is becoming more and more important。Now in their team, from the traditional shape design,，To the design of the structure，It also includes user psychology.、Human-computer interaction and other personnel positions，By some means of modernization，Enabling construction machinery。”

Nowadays，After more than ten years of development,，Xugong Industrial Design Center has attracted dozens of young designers from top universities in China.，Their average age is less than 35.，With one share“Newborn calves are not afraid of tigers”Strength，Completed the industrial design of hundreds of products，Become the core force of enterprise innovation。

The New Forces make construction machinery.“ Romantic ”

Chu Xiaofeng is a technical research engineer at the Industrial Design Institute of XCMG Research Institute.，The pure electric driverless three-bridge rigid dump truck he just participated in was successfully offline.。He told reporters，Construction machinery in his eyes is romantic.，Industrial design has always been his dream.，After graduating from the Chinese Academy of Fine Arts，He came into contact with Xugong by chance.，And settled in Xuzhou，In construction machinery“Dream”。

He said，“Maybe many people think that industrial design is an appearance design.，As long as the painting is beautiful.，But there are actually many factors to consider.，Combine with production、And proces combination，Including maintenance and assembly，As our industrial designers,，It is to strive to create more perfect construction machinery.。”

Enabling construction machinery industry to upgrade

Adhering to the people-oriented design concept，XCMG Industrial Design Center provides effective solutions for creating new industrial manufacturing products.。With the continuous maturity of the industrial design system,，Future，XCMG Industrial Design，Will be in big data、Artificial intelligence、Double Carbon、Intelligent manufacturing and other directions continue to upgrade.，Build a national platform。

“In 2021, we declared the National Institute of Industrial Design in the field of engineering machinery.，It will be approved as a cultivation site in 2022.，We have integrated the design enterprise.、Manufacturing enterprises and government resources，A new platform has been set up.，It mainly serves the whole industry，Enabling the whole industry through the National Institute of Industrial Design，Solve the basic problems of industry development，Knowledge sharing and achievement transformation。”Vice President of XCMG Research Institute、Zhao Bin, executive deputy director of the industrial design center of Xugong Group, told reporters.，Next step，They will pass the construction of the National Institute of Industrial Design in the field of construction machinery.，From Xugong“A think tank”Become an enabling platform serving the whole industry。

 

Reporter's notes
Construction machinery has always given people a kind of cold.、Clumsy、A stiff impression，And through the industrial design full of humanistic background，We felt the warm side of heavy machinery.，Industrial Design in the Age of Intelligence，It began to shift from traditional functional design to functional plus emotional design.。For the manufacturing enterprises themselves,，Standardization brought by industrial design、Mechanization，It will maximize industrial efficiency.，Let Chinese Design Go International Through Patent Export，Promote the innovation and development of industrial manufacturing industry。