Yingxuan Heavy Industry Co., Ltd. has diversified business layout.，Focus on providing systematic and customized solutions。The industry covers construction machinery、Agricultural equipment、Industrial vehicles、International trade and other fields，At present, its business covers more than 100 regions around the world.，With more than 300 dealers。

April 2023，Li Yanxuan, President of Yingxuan Group, Successfully Selected as a Private Entrepreneur in Shandong Province“Take command and go to war”Top 100 list，Won“Elite entrepreneurs”Honor。He led the R & D team of Yingxuan Heavy Industries to innovate technology.、Upgrade intelligent manufacturing，Yingxuan Heavy Industry won the Annual Innovation Achievement Project Award of the Provincial Equipment Manufacturing Association。

For the foreseeable future，Li Yanxuan will also continue to develop and innovate.、Work hard and forge ahead， Take it “Take command and go to war”Responsibility and mission，Make Yingxuan Heavy Industries bigger, stronger and better，Continue to be technology-oriented，Develop more high-quality projects，Lead Yingxuan people to realize the future of Yingxuan Heavy Industries.。

1、Twelve years of deep cultivation of equipment manufacturing industry，Originated from the love of machinery industry

Yingxuan Heavy Industry Co., Ltd. was founded in 2011.，It is a well-known domestic machinery and equipment manufacturing enterprise invested by Yingxuan Holding Group Co., Ltd.。Yingxuan Industry, a subsidiary of Yingxuan Group, is a world-renowned citric acid manufacturer and a well-known super alcohol manufacturer in China.。

“Yingxuan was founded in 1996.，Start with Edible Alcohol，The citric acid industry was later expanded in 2001.，These two industries have achieved the leading level in the industry.，So in the year 2000,，We are exploring some new areas of development.。Mr. Li Shiyong, Chairman of the Group，He personally has a very strong interest and plot in construction machinery.”，When it comes to the reasons for the founding of Yingxuan Heavy Industries，Li Yanxuan, president of Yingxuan Group, recalled.。

As a new force in China's construction machinery industry，Yingxuan Heavy Industry entered the construction machinery industry based on a high starting point.。In the early stage of entering the industry，Yingxuan Heavy Industries has made long-term strategic investment.、Preparation for sustainable development，Yingxuan Heavy Industries aims at loader products，Work hard on products，Do our best to be better and stronger。

In the manufacture of loader products，Yingxuan Heavy Industry adheres to the line of independent innovation，Form a perfect product sequence，Breakthroughs have been made in key core technology areas.。On this basis，Yingxuan Heavy Industries actively responds to the country“Double Carbon”Development goals，A complete ecological value chain of new energy has been constructed.，Quickly become the leading enterprise of new energy loader products.。

Nowadays，Yingxuan Heavy Industries is deeply engaged in the field of construction machinery.，It has also made steady efforts in the two major sectors of agricultural equipment and industrial vehicles.。Li Yanxuan said this.：“From the very beginning, we are going to work hard in the field of machinery industry.、Long-term development，Now Yingxuan Heavy Industries is in construction machinery.、Agricultural equipment、The three major sectors of industrial vehicles go hand in hand，The purpose is to create a diversified product sequence of Yingxuan.，Realize the strategic layout of cluster development。In the future, we are ready to invest more energy in these three sections.，Do in-depth product development。At the same time, we look forward to building Yingxuan Heavy Industries into a platform-based enterprise.，Let the outstanding talents in the industry come together、Each according to his ability，It truly presents a beautiful vision for the common development of enterprises and individuals.。”

2、Meet challenges with an ordinary mind

Starting in the second half of 2021，China's Construction Machinery Industry Enters Stage Downward Cycle，Major construction machinery manufacturers have encountered enormous challenges.，The ensuing novel coronavirus epidemic is even worse.。Facing the depressed market environment，Yingxuan Heavy Industries responded with a normal attitude.，While doing well in the normal construction of its own business，Establish ideas with agents to cope with the trough，On the premise of ensuring product quality，Increase investment in research and development，To meet the differentiated needs of customers as the core，Achieve a more precise response，Focus on coping with various pressures brought about by current market changes。

3、Steady breakthroughs and innovations in the field of new energy

Opportunities and challenges coexist.，Especially now the country advocates green environmental protection.，The whole construction machinery industry is developing green.、“Double Carbon”Under the traction direction of the strategy，The new energy industry is in a state of rapid development.，Yingxuan Heavy Industry refers to the development of electrification in the automotive industry.，Bring New Development Ideas into the Loader Industry，Introduction of pure electricity、Hybrid products，At present, fuel oil is realized.、Three-line product layout of pure electric and hybrid power，In the white-hot market competition, the use of new energy technology is wrong.。

August 18, 2023，The theme of Yingxuan Heavy Industries“Super hybrid·Win the future with wisdom”The Loader New Energy Technology Festival and New Product Tasting Meeting was successfully held in Weifang。Agents from all over the country、Big customers and media friends witnessed it together.YX670HEVHeavy Duty Hybrid Loader。

YX660EV-GTRelease of two new energy products for pure electric loader，This is since the first hybrid loader was successfully offline in December last year.，Another Achievement of Yingxuan Heavy Industries in the Field of New Energy Loaders，It will once again promote the leap-forward development of new energy in the construction machinery industry.。

Under the background of the deep adjustment of the global economy and the new normal of China's development.，The upstream and downstream industrial chains of domestic loaders are actively adjusting.，Many manufacturers are carefully planning the way of future development.。Diversified development of the industry，Many new forces have emerged.、New brand，In the future, Yingxuan Heavy Industries will actively plan the future development layout of new energy loaders.，Continue to promote the R & D and upgrading of new energy products，Product quality will continue to improve，Costs will continue to be streamlined，In order to boost the development of new energy industry of construction machinery, a good trend has been shown.。

Yingxuan Heavy Industries currently has two series of new energy products on the market: pure electricity and hybrid power.，10 products in total。Pure electric products completely get rid of the environmental constraints brought by fuel.，But at present, one of the major problems facing the industry products is the endurance time.，This is also a cooperative scientific research institution of Yingxuan Heavy Industries.、Long-term research topics of new energy supply chain enterprises，Maintain sensitive market attention，Mainly to meet customer needs，Continue to invest in research and development in this area。

The hybrid series products of Yingxuan Heavy Industries have achieved coverage from 5 tons to 8 tons.，Pure electric and hybrid products are complementary to each other.，Hybrid products solve the problem of endurance anxiety very well.。Not only that，Yingxuan Heavy Industries is also actively developing hydrogen power.、Exploration of New Energy Technology Routes such as Methanol Fuel，And continue to cultivate new energy technology reform.，Turn it into wisdom、Driverless、Internet of vehicles、Informatization and other new technologies continue to enable products.。

The field of construction machinery has entered the track of new energy development.，It is a challenging process for traditional fuel itself.。Li Yanxuan said：“In terms of the new energy track，There are many new enterprises coming in.，Traditional enterprises have basically realized a two-way development idea of new energy electrification.。Everyone is optimistic about the future development of the new energy field.，So for a period of time visible in the future,，We believe that it will present a way to meet the differentiated needs of different customers.、Multi-brand competition、Diversified market，”In the future, Yingxuan Heavy Industries will also keep up with customer demand.，Make adequate predictions for some unlisted technical routes.，And continue to increase R & D investment on the chosen road.，Give full play to the scale effect of enterprises，Take advantage of the company's manufacturing advantages and quality control capabilities in traditional loaders.，In the process of development and integration of new energy industry in the future，Make the enterprise invincible。

4、Exceed customer expectations with win-win value chain

Yingxuan Heavy Industries always insists“Serve with heart，Exceed expectations”The purpose of service，Focus on customer satisfaction and customer needs。After years of accumulation.，The company is constantly polishing its basic service capabilities on the basis of traditional services.。On this basis，The company's recent focus is on the entire internal value chain.，Including R & D, production and back-office service value chain，Form an effective and fast docking with the dealers in the market.，Thread the entire value chain into a single strand，Direct access to customer demands，In order to achieve efficient service.、Rapid。Targeted research and judgment on service data at the market end，Targeted deployment of regional warehouse spare parts and service resources。Companies can leverage big data technology，Real-time monitoring of vehicle operation and parts life status from the background，Expand the layout for this purpose。

New energy products are mainly reflected in one.“New”Above the words，When a new product comes out.，All aspects, including services，For the manufacturer's own capacity building、The capacity building of channel providers in the market has a great test.。Li Yanxuan said this.：“When Yingxuan Heavy Industries realized that the product would have unknown service difficulties.，It has conducted electrification training for manufacturers and agents in advance.，Meet the needs of the market。Other than that，At the initial stage of delivery, Yingxuan Heavy Industries will also provide training on the use of electrified products to customers who purchase machines at the first time.，Quickly bring into play the performance of new energy products superior to traditional fuel products。Through the way these services are prepositioned.，Digest part of the problem at the front end。”

For customers with different working conditions，While developing new energy basic products，Yingxuan Heavy Industries will continue to carry out differentiated research and development according to customer demands.，To deal with different customers.。Actually，This new energy product is similar to customized service, which is not much different from the traditional fuel product service accumulated by Yingxuan Heavy Industries in recent years.，This is also the core advantage of Yingxuan Heavy Industries with traditional manufacturing experience.。

For new energy products，Supply chain is very important，Yingxuan Heavy Industries has always been a win-win idea of cooperation and development in key supply chain links such as the three-power system.，To quote President Li Yanxuan.，Namely“Construction machinery industry is a long industrial chain.、An open industry，Only relying on the strength of the main engine factory can not solve the problem of the whole supply chain.，Therefore, Yingxuan Heavy Industries can only establish long-term cooperation with spare parts supply chain enterprises.、A relationship of common development，Only in this way can we maintain healthy development in this industry.”。In the process.，Yingxuan Heavy Industries will further optimize the supporting system，Promote the lean development of supporting products，Focus on product quality improvement、Technological innovation and development、Ability optimization and other aspects of two-way empowerment of enterprises and supply chains.。In addition to its own research and development，The company also cooperates with many scientific research institutions.、Universities and colleges have close cooperation.，Continuous accumulation of technology，Continuously promote the quality improvement and vertical development of new energy products。So far，In the field of new energy loaders，Yingxuan Heavy Industry has accumulated more than 30 patented technologies.。

In fact, loaders are now facing the same dilemma as excavators.，It is based on the pressure brought about by the periodic changes in the whole market environment.。Yingxuan Heavy Industries is highly tied up with dealers，Provide sufficient empowerment for dealers in the critical period，Analyze the current industry dilemma with them，Find a breakthrough、A new channel to achieve a large increase in sales，In order to ensure that dealers can safely pass through the low period of the industry stage.。Especially in this highly competitive environment.，Yingxuan Heavy Industry pays more attention to the risk control training of dealers.，And provide support for long-term development ideas.。

5、Practice‘Spirit of Three Dares’ Walk out of the road of Yingxuan's daring

Corporate culture is the internal driving force for the development of enterprises，Yingxuan Group has always implemented the concept of corporate cultural identity to individuals.。In Yingxuan culture “Dare to question、Dare to insist、Dare to take responsibility”The Spirit of Three Dares，It is the result of employees pursuing the spirit of seeking truth from facts from the perspective of the company and their essential positions.。

Thanks to the continuous investment in the expansion of overseas market channels over the past decade.，Yingxuan Heavy Industries quickly seized the opportunity when the market opportunity came.，Overseas exports have doubled since 2022.。When forecasting future developments in exports，Li Yanxuan is full of confidence：“For the construction machinery industry，Since the outbreak，Overseas exports ushered in a golden window of opportunity for development.。Not only that，The quality of China's mechanical products is guaranteed.、Good value for money，It has a great advantage in international competition.。”The future is facing new opportunities and new developments.，Yingxuan Heavy Industries will continue to lay out overseas markets，Unified goal of the enterprise，Constantly stimulate their own potential，Practice“Spirit of Three Dares”，In a good corporate culture，Continuously improve their creativity and initiative，Let individuals and enterprises always maintain the vitality of moving forward bravely.。

With the proposal of the national double-carbon strategy,，Greening、The development trend of intellectualization is promoting the rapid transformation of construction machinery industry from fuel to new energy.。Future，Yingxuan Heavy Industries will always practice“Committed to building the most reliable brand in the industry”Corporate mission，With“Enhance brand value in an all-round way”、“Comprehensively improve product performance”、“Comprehensively enhance the user experience”、“Comprehensively promote the development of the industry”Continuously promote the R & D and application of new energy technologies，To provide users with the most reliable products and the best service.。