September 20，World Brand Laboratory(World Brand Lab)Posted 2023《Top 500 Asian Brands》Leaderboard。Zoomlion moved up the list again.，The ranking rose to 116th among Asian brands.，Further release of brand development vitality and potential，Highlight the brand reputation of the leading industry、Influence and success of the company's high-quality development。

▲Zoomlion《2023 Top 500 Asian Brands》Certification

It is understood that，This is the eighteenth evaluation of the influence of Asian brands by the World Brand Laboratory., A total of 500 brands from 20 countries and regions were selected.。《Top 500 Asian Brands》The criterion is the brand's influence in Asia.，Basic indicators include market share、Brand Loyalty and Asian Leadership。Since the release of the list，Zoomlion is honored to be on the list，And the ranking has been continuously improved.，It fully proves the market and industry's affirmation of the company's brand development achievements and value.。

▲2023“Asian Brand Conference”Scene

This time“Asian Brand Conference”The theme is“How Technology Drives Brand Transformation and Changes Consumer Behavior”。Stephen, Honorary Professor of Marketing, Oxford University, who participated in the conference·Dr. Vogel believes，The trajectory of technology has brought about a dramatic shift in consumer behavior.，Brands must be keen to grasp this trend.。At the same time，Need to leverage the driving force of technology to coordinate business management、Drive business development、Redefining the Brand Building Model、Enhance brand value and competitiveness。

As a future enterprise of advanced manufacturing，Zoomlion insists“Technology is the root、The product is Ben”The concept of enterprise development，With new numbers、New Energy、Frontier science and technology in new materials and other fields，Lead the industry in an all-round way“Digitize、Intelligent、Greening”Change and development。Only in the first half of 2023，Zoomlion Has 150 New Products on the Market，Carry advanced、Mature“Digitize、Intelligent、Greening”48 technologies，A series of leading technologies and high-end products have greatly enhanced the market competitiveness.，Consolidate the market reputation。

From the world's largest tower craneR20000-720、It is the first crawler crane in the industry to break through 190 meters of wind power hoisting with a rated lifting capacity of 185 tons.ZCC17000、World-class products such as the world's longest boom pump truck of 55 tons，To the new 75-ton plug-in multi-functional crawler crane offline、New energy products such as 5 bridges and 70 meters light hybrid pump truck，Zoomlion Leads the Industry with Benchmarking Products。Export from China to South America、Largest tonnage crane in the Philippines，Export to Africa、Korea's Largest Tonnage Tower Crane，To batch delivery of tractor products from the world's largest sugar manufacturer.，Internationalization of Zoomlion、The pace of localization continues to deepen，Global brand influence and reputation further enhanced。

▲Some world-class products of Zoomlion

At the same time，Zoomlion Empowers with Internet Thinking and New Technologies，Around the enterprise core business scenario，Continue in the Internet of Things、Cloud computing、Big data、Breakthroughs have been made in core technologies such as industrial artificial intelligence.。2023，Zoomlion Zhongke Yungu was selected at the national level“Double Span”Platform，Cross-industry and cross-domain“Double Span”The platform represents the highest level of domestic industrial Internet platform.，It highlights the leading strength of enterprises to empower themselves with science and technology and the transformation and upgrading of the industry.。

Zoomlion responsible person said.，The company has been honored for 18 consecutive years.“Top 500 Asian Brands”，The ranking continues to improve，Fully demonstrate the strong brand strength and influence.。Zoomlion will continue to“Do business with Internet thinking、Make products with extreme thinking”，Accelerate to digitization、Intelligent、Green transformation and upgrading，Polish the gold-lettered signboard of China's equipment manufacturing，At the same time, we should constantly strengthen brand building.、Towards the High End of Global Value，To inject surging momentum into the company's sustained and high-quality development。