October nineteenth，The Founding Conference and the First Council of Equipment and Machinery Industry Branch of China Industrial Design Association were held in Xuzhou, Jiangsu Province，Liu Ning, President of China Industrial Design Association, attended the inaugural meeting and delivered a speech.。XCMG Construction Machinery Co., Ltd. was elected as the Chairman Unit of Equipment Machinery Industry Branch，Chief Engineer of XCMG、Vice President Shan Zenghai was elected Chairman of the First Council。

“Equipment Machinery Industry Branch of China Industrial Design Association”，To build an industry exchange and public service platform.、Establishment of industrial design talent identification and training system、Improve the ability of independent innovation as the goal，It is committed to promoting industrial design to continuously enable the upgrading of equipment and machinery industry.，Promoting the high-quality development of China's equipment and machinery industry。

Address by Liu Ning, President of China Industrial Design Association

“Industrial design is improving the innovation ability of manufacturing industry.、It plays an increasingly important role in shaping the new competitiveness of enterprises.，Accelerating the Innovation and Development of Industrial Design，To improve the added value of products、Upgrade the industrial chain、The level of supply chain modernization is of great significance。”Liu Ning stressed，The branch should give full play to the leading role of industrial design.，Build a solid foundation for industrial design innovation，Create a high-level industrial design innovation platform。

Chief Engineer of XCMG、Speech by Vice President Shan Zenghai

Shan Zenghai said，Equipment machinery industry is an important force to promote a new round of scientific and technological revolution and industrial transformation.，It is an important support for building a strong manufacturing country.。China's equipment and machinery industry has entered a period of strategic opportunities for transformation and upgrading and from big to strong.，XCMG will give full play to its own advantages and experience，To contribute to the development of the branch and the prosperity of China's equipment and machinery industry。

In addition，Sponsored by China Industrial Design Association、Undertaken by Equipment Machinery Industry Branch“The First China Equipment Machinery Industry Design Competition”It was also officially launched at this conference.，The competition will focus on industry digitalization.、Intelligent、Green development trend，Work together to develop and support potential design talent，Promote the innovation and development of equipment and machinery industry。The conference also discussed the development status and trend of equipment machinery industrial design in the form of a forum.。

Xugong is a leading enterprise in China's machinery and equipment manufacturing industry.，Always adhere to the innovative road of integration and development of design innovation and technological innovation，It will be further utilized in the future“Equipment Machinery Industry Branch of China Industrial Design Association”Platform role，Unite the major advantageous enterprises，Build cluster ecology，Drive China's construction machinery industry forward vigorously。