【Original Report of China Road Machinery Network】As the saying goes，Know your enemy and know yourself.，We can fight a hundred battles with no danger of defeat。Fujian Weisheng Machinery Development Co., Ltd.（Hereinafter referred to as via Machinery）According to General Manager Xiao Zineng，As a private enterprise, if it wants to survive in the downturn of the market,，We must persist in innovation、Differentiated Competitive Strategy，Deepen the market segments，Take the Road of Diversified and Multifunctional Product Development，Only in this way can we strive to survive and develop in the competitive market gap.。As the earliest enterprise engaged in forklift truck research and development，With innovation, Weisheng Machinery has not only changed the traditional new mode of stone mining, but also improved the efficiency of logistics handling.，Moreover, the forklift mode fills the blank of forklift truck in China's construction machinery industry.。In recent years，On the basis of consolidating its existing advantages, the company，Focus on the development of logistics handling and emergency equipment market，By offering differentiated products and services，It helps enterprises find a sustainable development path.。

Some new products developed by via in recent years

Unique insight to open a new mode of stone forking

Founded in 2003, Fujian Weisheng Machinery Development Co., Ltd.，It is a research and development company、Manufacturing、Sale、It is a comprehensive and innovative high-tech enterprise integrating after-sales service.。Its business scope includes construction machinery.、Logistics handling equipment、Mining equipment、Emergency rescue equipment、Intelligent logistics solutions, etc.。Via is the national machinery industry.《JB/T 11296-2012 Stone Mine Forklift Truck》Standard main drafting unit，“Safety requirements for natural stone mining forklift truck”The main drafting unit of the standard，“Code for management of natural stone mines”Standard drafting unit of China Stone Association。In 2004, the company successfully developed a tool suitable for efficient operation and handling of stone mining.——Forklift truck，Thus filling the gap in the forklift truck market.。The company has been awarded high-tech enterprises.、Fujian Provincial Technology Center、Innovative enterprises in Fujian Province、Honorary titles such as Fujian Science and Technology Enterprise。The company takes quality as its life.，PassedISO9001：2008 Quality Management System Certification、ISO14001:2004 Environmental Management System Certificate、OHSAS18001:2007 Occupational Health and Safety Management System Certificate，Products not only sell well in the domestic market，It is also exported to Southeast Asia、Russia、Central Asia, etc“The Belt and Road”Countries and regions along the line。

As the saying goes，Opportunity always favors ideas.、A man of preparation。Weisheng Machinery initially produced loader accessories and complete machines.，But the loader market is highly competitive.，The company's business has been in a tepid state.。Quanzhou, Fujian Province, is a famous stone town.，Before the forklift truck was developed，Most customers use mast cranes.、Tools such as cranes and traditional forklifts are used for stone mining、Hoisting、Loading and unloading and other work，But only for short distance.，There are great potential safety hazards、The efficiency is low、Stone mining is affected by the limitations of traditional lifting tools.，The situation of high hidden danger and high cost of mining safety has always existed.。Xiao Zineng found the common problems of this industry in the process of in-depth communication with the owners of the stone industry.，So far, we have quickly developed an efficient operation.、And that safety performance is high、Multifunctional and energy-saving products are imperative。

At that time, there was no forklift truck on the market.，It is a completely new experiment to modify a forklift truck with a loader chassis.，First of all, it is not only required to have good performance.，Suitable for use in stone sites，But also can be accepted by a large number of users.。In Xiao Zineng's opinion，Product development is not a big problem.，The difficulty lies in how to make the majority of users accept this new equipment.。After the product was developed, the majority of users began to accept this product.，Xiao Zineng spent four years.。His only method is constant interaction and guided use.。

Forklift truck manufactured by via

Orders are pouring in to usher in the sales season of forklift trucks.

As the saying goes，Seeing is believing。Use through constant communication and guidance，Some customers gradually understand the superior performance of forklift trucks.；By comparison，Some mine owners recognized the cost-effective advantages of forklift trucks.。Therefore，Some mine customers began to purchase such equipment.，Forklift trucks have also gradually entered the stone field.。Xiao Zineng described to us the process of the development of things.：First, find the market demand.，Another is to develop products and cultivate markets.，Lead the customer to accept the product，Then it is to develop the market and develop customers.，Until the stone mining industry took the initiative to adopt and set as a standard configuration.。

Under the careful cultivation of via，As a new thing, forklift truck is gradually accepted by the market.，From users not knowing how to use to knowing how to use，From reluctant adoption to active use，Forklift truck mode is the first choice for stone mining and handling，This process may seem simple.，But in practice, it is very difficult to do.。

After several years of market cultivation,，Forklift truck industry ushered in the climax of market development.。According to Xiao Zineng，Since the discovery and development of the stone industry in 2004，Forklift truck has experienced a long period of market cultivation.。2008-2015 was the peak year for forklift truck sales.，The company can sell hundreds of forklifts a year.，The output value is nearly two hundred million.。However, the good times did not last long，After 2016, the sales of forklift trucks began to decline significantly.：This aspect is influenced by the national environmental protection policy.（Such as economic environment and environmental protection policies），Prohibit a large number of disorderly mining.；On the other hand, it is related to the fierce market competition.，Due to the strong development momentum of the forklift industry,，Some enterprises also see business opportunities.，Entering the forklift industry one after another has led to serious vicious competition.。

With the change of supply and demand in the forklift truck market,，The profit of forklift trucks has also begun to decline.，Xiao Zineng introduced，At present, the sales volume of the forklift truck industry has dropped by 50% compared with that around 2014%Left and right，Some large enterprises rely on their capital after entering.、Team and channel advantages have greatly compressed these small and medium-sized private enterprises.，The profits of the forklift industry are not as good as before.。

As a business owner with strategic management vision，Xiao Zineng's advantage is that he can give full play to his own advantages.，You can also see the strengths of others.，Being good at making the best use of the situation is the reason why via Machinery can go through the market storm and become stronger and stronger.。In his opinion，The forklift truck industry is in a situation of serious saturation.，If you stick to it, you will die.，If enterprises want to survive, they must continue to innovate and develop.，Looking for differentiated market segments。What are you doing?？With a flexible mind, he soon found new market opportunities.。

Telescopic jib crane produced by via

Telescopic Forklift Truck Manufactured by via

2004，While developing the forklift truck, via，For cargo handling and loading and unloading inside containers（A transshipment、Efficient and flexible equipment for handling，Equipment does not need to enter the container，Take advantage of the telescopic function of the telescopic boom，Loading and unloading goods inside the container，The container does not need a loading and unloading platform on the flat car.，The efficient loading and unloading of large cargo inside the container can be carried out.），Telescopic boom crane has been developed（Stone industry is commonly known as gun truck.），However, at that time, most enterprises in the market still used traditional forklifts andUType spreader to handle the goods inside the container，The promotion of telescopic boom crane is limited.。Since then, with the rapid development of China's logistics industry.，In factories and mining enterprises、Stone enterprises、Port、Warehouse、Transfer logistics base and other areas to high lift、The demand for handling equipment with large unloading distance is becoming increasingly urgent.，And then via company vigorously promote the telescopic boom crane.。Telescopic boom crane makes full use of telescopic boom structure to extend high、The characteristic of reaching far，Cooperate with the application of various operation accessories，The operation function and operation range are expanded，The adaptability to the operation site is improved.，As a result, the telescopic boom crane is accepted by the majority of owners in the cargo handling industry.。

At the same time, we will continue to learn the technology of foreign telescopic forklift equipment.，On the basis of the research and development of the telescopic boom crane,，Upgrade and improve it，Thus, the telescopic arm forklift truck is developed.，Telescopic boom forklift truck integrates the functions of telescopic boom crane truck and off-road forklift truck.，With three steering modes，The operation is more flexible，The application scenario is broader.，Widely used in agriculture、Construction industry、Cargo handling, loading and unloading and high-altitude operation in port, wharf and other scenes。

Other than that，He also turned his attention to the logistics handling equipment associated with it.、Emergency equipment industry and customized equipment。Our country has a vast territory，There are great differences in climate and environment.，Geological disasters occur frequently，The emergency equipment industry has a broad market scenario。Via has many years of loaders.、Forklift truck、Forklift、Telescopic boom crane、Production experience of mechanical equipment such as telescopic boom forklift truck，These devices are often used in emergency rescue sites.，It is being modified and expanded.，Develop automation、Intelligent、Multifunctional device，It can be used for emergency rescue work.。

Ideas determine the way out。After finding the direction of development，Weisheng Machinery has also strengthened its product research and development and talent reserve.，It has been verified repeatedly，The new product was launched to the market and was quickly recognized by customers.，All kinds of orders are pouring in，The company has embarked on the track of sustainable development.。

Insist on walking on two legs to expand overseas markets

While consolidating the domestic market，Via Machinery has also set its sights on overseas markets.。As early as the early days of the company，The company often receives some overseas orders.。The global supply chain was blocked during the epidemic.，The company focused most of its efforts on the international market.，After careful management，The share of the international market is rising steadily.。Xiao Zineng said，At present, many industry users at home and abroad have paid attention to the company's products and in-depth exchanges.，And recognize the company's products and cooperation.。In his opinion，The international market still has a lot of room for development and growth.。

Although the domestic construction machinery market is still in the downward cycle.，But he believes that as long as we insist on innovation, intelligent manufacturing and market segmentation.（Benchmarking well-known brand products in the international industry）There is still a lot of room for development.，For example, the telescopic arm forklift truck will be developed to a higher level.，Make it equipped with emergency rescue、Emergency rescue and disaster relief function，This is a development direction of the product.；Another direction is to develop multi-functional and diversified products.，Develop corresponding products and accessories for customers with different needs in different industries.。Except for the domestic market，Foreign market is also an important development direction.。At present, the focus is on building channels.，Look for cooperative agents，“We need to find more like-minded partners.，Common development，Promoting Win-win and Sharing。”In his opinion，Eat and dress according to your clothes.，The right one is the best.。For via Machinery，Adopt a differentiated competitive strategy，Diversify、Multi-function is the future development direction.。

Via Machinery Beijing Construction Machinery Exhibition Booth（BICES 2023）