Great Wall Heavy Industries: Looking for New Business Opportunities in the "Red Sea"

Great Wall Heavy Industries: Looking for New Business Opportunities in the "Red Sea"

October 25, 2023

“Double Carbon”Under the target,Green has already become the development of the automotive industry.“The background of the times”。And,At a time when electric passenger cars are accelerating into millions of households,,A new energy revolution led by electrification,It is also rapidly sweeping into the field of construction machinery.。

With the wind of electrification.,Predicted by professional organizations,The pure electric construction machinery market will reach the outbreak point in 2025.,Penetration rate of main products may reach 25%,The prospect is very promising。

So,Including Sany Heavy Industry、Xugong Group、Zoomlion、Liugong Machinery、Shantui and other leading domestic construction machinery,They are all increasing the number of electric layout equipment.,And introduced the electric dregs transport vehicle.、Concrete mixer truck、Loader、Port tractor、Mine card、Mining dump truck、Aerial work platform and other new energy engineering vehicles。

Great Wall Heavy IndustriesGT95ELectric unmanned wide-body vehicles

It is worth mentioning that,Continuously in traditional construction machinery manufacturing enterprises“Stick it in”In the meantime,Peripheral investors、Passenger car companies are also trying to enter the market segment.。It can be said,Today's new energy construction machinery segment market,“Blue Ocean”It has become a piece before it is formed.“The Red Sea”。

However,This has not affected the determination of some new brands to fight.,Such as Great Wall Heavy Industries。The other day,Guo Dong, president of Great Wall Heavy Industries, was interviewed by the media.,The future market layout of Great Wall Heavy Industries is interpreted in detail.。

Guo Dong said,“Great Wall Heavy Industries will seize the opportunity of green and intelligent transformation of construction machinery,Focus‘Mine、Port、Commercial concrete’And other fields,Develop pure electricity、Hybrid、Hydrogen Energy Multiple Energy Solutions,Around the scene requirements,Build a full range of product spectrum,Meet customer diversity、Differentiated demand,Build the first brand in the field of new energy construction machinery。”

The draught has arrived,Construction Machinery New Energy Transformation Boom Surges

April 2019,The Ministry of Ecology and Environment and other five departments jointly issued《Opinions on Promoting the Implementation of Ultra-low Emission in the Iron and Steel Industry》,Put forward“Iron ore concentrates in and out of iron and steel enterprises since 2022、Coal、Coke and other bulk materials and products are transported by railway.、Waterway、The proportion of clean transportation methods such as pipeline or tubular belt conveyor shall not be less than 80%”。

2020,The Ministry of Industry and Information Technology released it again.《Action Plan to promote the electrification of public sector vehicles》,Put forward“Promote the electrification of construction machinery,Accelerate the transformation of construction machinery industry to new energy”。

And recently,The relevant leaders of the Department of Atmospheric Environment of the Ministry of Ecology and Environment also put forward,Future Ministry of Environment in New、Change、Expand、Build a coal mine、 Iron and steel 、Thermal power、Coking、Among the approved projects in important industries such as coal chemical industry,Take the guarantee of clean transportation as the important content of the project application and the requirement of examination and verification,And as the focus of follow-up supervision.。

At the same time,The Ministry of Ecology and Environment will also learn from the experience and model explored by the iron and steel industry.,Will be coking、Cement、Colored、Chemical industry and other key industries,Promote separately,Carry out the whole chain transformation of the whole industry,Promote zero-emission heavy trucks and new energy infrastructure construction。

Driven by both policy and market,Sales of new energy construction machinery continue to rise。The data shows,2023 1-A total of 2100 electric loaders were sold in September(3 tons 8 sets,5 tons 1602 sets,6 tons 490 sets),435 units were sold in September.。The annual demand of domestic loader market is about 60,000 units.,Sales of electric loaders are expected to be 2600 in 2023-3000 units,5%%Left and right,Expected to be mixed with commerce、Metallurgy、Building materials、Transportation、Centralized iteration of fuel loaders of heavy environmental protection enterprises such as ports in the next two years,By 2025, the proportion of electric loaders in the industry is expected to reach 25 percent%Above,The annual demand is more than 15000 units.。

At the same time,According to the forecast of relevant agencies,By 2025, electric construction machinery products will usher in the first sales peak.,Concrete mixer truck at that time、Muck truck、The total sales volume of four types of electric products for engineering vehicles, including excavators and loaders, may reach 120,000 units.。

Although,“Low carbonization、Informatization、Intelligent”It is considered to be the technical route for the development of construction machinery.,But it is obviously impossible for dreams to become reality smoothly.,In addition to the purchase cost,Requirements of Construction Machinery Users for Low Temperature Performance of Battery,High frequency usage scenario,Under continuous charging and discharging environment,Requirements for battery decay rate,As well as safety and after-sales service guarantee,It is a new issue that manufacturers and upstream supply chains must face.。

That is to say,In the final analysis, the competition of new energy construction machinery is the competition of technology and industrial chain synergy.,The test is the ability to accelerate the strategic transformation of the manufacturer's technology platform electrification.。So,Who can take the lead on this track?,Who can gain the first-mover advantage on the new growth curve?。

“New Energy and Intelligent Transformation of Construction Machinery,It will bring about changes in the competition pattern and reshuffle.。”Guo Dong said,Thanks to the brand of Great Wall Group、Technology、Supply chain、Digitize、Funds、Capital、Organization、Advantages of the Eight Systems of Talents,Great Wall Heavy Industries is confident to achieve excellent results in the field of new energy construction machinery.。

Forest Ecosystem Enabling,Great Wall Heavy Industries took advantage of the situation

“Great Wall Heavy Industry Co., Ltd. is a new energy company under the Great Wall Holding Group.、Intelligent Engineering Machinery Technology Company,It is a key strategic project of the Great Wall Group.。”

Great Wall Heavy IndustriesGW58EElectric Loader

Guo Dong said,What is the positioning of Great Wall Heavy Industries?“Industrial transformation in the field of construction machinery driven by green intelligent technology”,Provide users with new energy intelligent equipment、Mine digital and intelligent service、Mine operation services,3 core products and services,Create higher operational value for users。

In order to achieve“Create higher operational value for users”The goal of,Recently, Great Wall Heavy Industries has set up an industrial park with an annual output of 50000 intelligent green construction machinery in Jining, Shandong Province.。

The total investment of the project is over 11.6 billion yuan.,Under the empowerment of the Great Wall forest ecosystem,A management centre will be establish, including headquarter、Supply Chain Center、New Energy Vehicle R & D Center、Digital Intelligence Production and Research Center、Parts Research and Development Center、Sales Center、New energy vehicle production base、Six centers of new energy power parts production base、Two bases。

Future,Products to be put into production include excavators.、Loader、Wide-body dump truck、Special power battery system、Special electric drive assembly、Hybrid transmission、Special domain controller and other three vehicle seven core components。

“Key business will focus on new energy products、Dedicated power battery system、Special electric drive assembly,And the development of core components such as gearboxes.。”Guo Dong said。

At the product level,Guo Dong said,Great Wall Heavy Industries' strength also lies in its forest-like ecosystem.,At present, it has focused on mines.、Port、Commercial concrete and other fields,Around pure electricity、Hybrid and Hydrogen Technology Routes,Introducing digital and intelligent frontier technologies,Developed intelligent new energy wide-body dump truck、Loader、Excavators and other products,A full range of product types that can meet the needs of different scenarios has been preliminarily constructed.。

“We hope that through independent research and development,,Let the mainstream tonnage products form a production scale in 2024,Become the first in the industry in 2025,In 2026,AShares meet the listing conditions,Realized in 2027IPO,Become the first share of new energy machinery in China。”Guo Dong said。

With“Zhidian”Operational solutions to seize the competitive high ground

Construction machinery industry is an important supplier of infrastructure construction and engineering construction equipment.,It plays a vital role in the global economic construction.。

Compared with the high emission standards and the popularity of new energy in the automotive industry,,The emission management of off-road vehicles and construction machinery is relatively lagging behind.。However,With the introduction of global carbon emission policies,,And the process of enterprise digital transformation is accelerating.,Construction machinery, a carbon emission management depression, is ushering in a new round of changes.。And new energy and intelligence,It is the main thrust of this round of innovation.,At the same time, this is also the strength of Great Wall Heavy Industries.。

“Great Wall Heavy Industries is positioned as a supplier of intelligent driving and transportation solutions and services.,Hope to rely on new energy products,Provide intelligent solutions for more enterprises。”Guo Dong said,Intelligent and unmanned technology relying on the Great Wall,At present, Great Wall Heavy Industries has an independent intelligent team.。

At the equipment end,Great Wall Heavy Industries revealed,Relying on the layout of forest ecological technology,Great Wall Heavy Industries has completed the overall layout of new energy core technologies for the next generation of construction machinery.,A special battery is realized.、Special electric drive、Self-developed and self-made special electric control。There is no emission in the whole process of transportation of its new energy mineral cards.、No pollution,The advantage of energy saving is obvious,Intelligent electronic control algorithm makes vehicle energy recovery rate as high as 75%。

In addition,Great Wall Heavy Industries has also equipped construction machinery and equipment with intelligent brains.。Its self-developed cloud-based vehicle control system,The live data of the job scenario can be collected through,Quantify driver's driving behavior, etc.,Achieve optimal control and matching of the whole machine。And then rely on new energy intelligent equipment and digital service layout.,Build“One mine, one policy、One car, one policy”Pattern,Finally, the engineering vehicle can work with the best performance in different working conditions.。

At the same time,Relying on the deep technology accumulation of the Great Wall in the field of automatic driving,At present, Great Wall Heavy Industries has made intelligent assistant driving、Automatic driving is integrated into the driverless solution of construction machinery.。Its whole stack is self-developed.“Vehicle、Road、Cloud”Integrated driverless solution,The mine can be realized、Port、Security in closed scenes such as parks、Reliable、Efficient、The operation of the economy。Driverless solution built with technology layered modular design,It can support the rapid expansion to high-speed open transport scenarios such as trunk logistics in the future.。

Guo Dong said,“Intelligent Solutions of Great Wall Heavy Industries,Comprehensive use of new energy vehicle technology,5GTechnology,Unmanned driving technology,It can reach the intelligent mine.、Smart Port、Green Safety of Smart Factory、Smart and efficient,The construction goal of fewer people and no one.。”

Future 3-Within 5 years,Construction machinery will usher in new energy、The rapid development of intelligence,This will be a hundred billion.“The Red Sea”Market。For Great Wall Heavy Industries,Master new energy and intelligent core technology,It is its entry into the construction machinery industry.,The bottom line of seizing the commanding heights of competition。

And,With the entry of new energy construction machinery enterprises taking Great Wall Heavy Industry as an example,,As usual“Sketch the black and white mine map”Mine Operation Scenario,Will also be transformed into“Green landscape with splashing ink”A new atmosphere。

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