“All-media communication、Propaganda breaks the circle、Gathering and writing skills、High quality photos……”November 21-22nd，China Railway Construction Heavy Industry Co., Ltd. organized a training course on brand promotion in 2023。Training focus“Comprehensively improve the brand propaganda ability and quality of middle and grass-roots cadres、Strive to do‘Three have’Cadres”Theme，Centering on the requirements of the Company's news and publicity work、Guidance of public opinion、Corporate culture、Systematic training on news gathering and writing and the application of photography technology，Let the trainees enjoy a full enterprise propaganda of dry goods.“An advanced journey”。

At the opening ceremony.，Deputy Secretary of the Party Committee of Railway Construction Heavy Industry、Director、Vice General Manager He Yongjun delivered a speech.。He Yongjun combines the new situation and new tasks of propaganda work in the new era.，As well as the new arrangement and new deployment of the future brand promotion work of Railway Construction Heavy Industry.，It is hoped that the trainees will continue to learn.，Continuous improvement，In a way that keeps pace with the times，Continuously expand the communication path、Find the right spread“Doorway”，Practice excellent professional accomplishment and professional skills，Do a good job of brand promotion of Railway Construction Heavy Industry under the new situation。

The training invited Liu Qunqun, deputy director of the Policy and Regulation Department of the Network Information Office of the Hunan Provincial Committee.、Tan Zhongxin, the stationmaster of Red Net Changsha Station、Zhang Wei, Executive Vice President of Tongxin Power Enterprise Management Consulting Co., Ltd.、China Railway Construction News Center（China Railway Construction News）He Dacheng, Director of Editor-in-Chief Office、Senior expert Qin Xing、Six experts from Liu Qian, senior editor of Hunan Daily, gave lectures.。

Six teachers through careful preparation and vivid explanation.，Combined with years of work experience，It brings rich content to the students.、A course with profound connotations，There are many golden sentences in the classroom.、The content is rich。

Liu Qunqun, Deputy Director of Policy and Regulation Department of Network Information Office of Hunan Provincial Committee

《Grasp the general trend、Follow the rules，Uphold Integrity and Innovate to Do a Good Job of Online Public Opinion》 

 

Tan Zhongxin, the stationmaster of Red Net Changsha Station

《How to Break the Circle of Publicity of State-owned Enterprises in the New Media Era》

 

 

Zhang Wei, Executive Vice President of Tongxin Power Enterprise Management Consulting Co., Ltd.

《Undertake the cultural brand of China Railway Construction in the new era，Promoting the High Quality Development of Railway Construction Heavy Industry in the New Era》 

 

 

He Dacheng China Railway Construction News Center（China Railway Construction News）Director of the Editor-in-Chief Office

《Characteristics and Writing Skills of Enterprise News》 

 

 

Qin Xing is a senior expert

《Media Coping Strategies for Emergencies》 

 

Liu Qian, Senior Editor of Hunan Daily

《Under the background of new media，How to take high quality photos》 

In the training class，The publicity and brand department of China Railway Construction Heavy Industry focuses on the implementation of three reviews and three checks.、News and WeChat writing and editing、Share case analysis and other contents.。Students actively interact with teachers by combining classroom inspiration and daily thinking.。Six teachers asked questions to the students.，With rich and detailed cases，Explain in simple terms，Answer questions on the spot，Let the students understand the brand promotion work from a new perspective and a higher level.，Let everyone benefit a lot。

Two days of training，The teachers taught each other everything they could，The students learn modestly.。Everyone said，I will apply what I have learned in the following work.，Record every wonderful moment of the development of Railway Construction Heavy Industry with the pen and lens in hand.，Continuously improve the level of publicity and reporting in practice，Tell the story of China Railway Construction Heavy Industry，Give full play to the cohesion of news propaganda、Positive Role of External Image Shaping，Playing the Theme of High Quality Development of Railway Construction Heavy Industry。