November 30, 2023，List of the 11th Plum Blossom Innovation Awards released in 2023，In the selection of this benchmark award for innovative practices in the field of marketing,，Volvo truck“Gas truck man”The project stands out from 800 works.，Won the Gold Award for Best Effectiveness Marketing Innovation。The project records the struggle footprint of truck people in the front line of transportation through various forms.，It shows the enthusiasm of contemporary truck drivers for a better life and their important contribution to the development of logistics.。

“People-oriented” Focus on the truck man's plight

At“People-oriented”Under the guidance of the concept of development，Volvo Trucks always puts customer care first.，Continuously improve the driver's working environment through caring actions.。Running around the front line of transportation all the year round，A large number of truck drivers are the economic pillars of the family.，It is also an important force to promote China's economic development.。At the same time，They are also experiencing low freight rates.、Realistic Dilemma of High Oil Price，And has long been plagued by professional prejudice.。

Refueling truck man builds truck man voice platform

Let the struggling people not be alone.，Transfer the positive energy of society，Volvo Trucks Launches Large-Scale Public Welfare Project in 2022“Gas truck man”，Focus on the real living environment of truck people's work and life，Designed to give voice to tens of millions of truckers，Let more people know the story behind the truck man's career.，Reshape the new image of the truck man's behind-the-scenes hero。At the same time，The refueling truck man also shared the case story of the efficient truck man.，Create an example of efficient operation。2023，“Gas truck man”Open the line“Efficient master class”，Provide online teaching courses for a large group of truck drivers，Help truck drivers improve their driving skills，Improve operational efficiency。From caring for the quality of life of the driver group、Reshape the social image of drivers，To promote efficient operation of logistics，“Gas truck man”It has become a voice platform for many truck people.。

As the world's leading truck manufacturer and comprehensive transportation solution provider，Volvo Trucks has always been committed to promoting the high-quality development of logistics.，While constantly innovating technology to lead efficient transportation，Inject humanistic value into the logistics industry.。By focusing on the survival status of truck people、Improving the working environment of truck drivers and other caring measures，Volvo Trucks Inspire More Truckers to Be Dreamers on Wheels，To make new contributions to the high-quality development of China's logistics.。