December 11, 2023-Thirteen，The theme is“Hand in hand to lead the future”YesJohn Deere Asia Pacific Dealer ConferenceHeld in Macao。John Deere Asia Pacific Distributor、Global and Asia Pacific Leadership、More than 300 employees and industry media attended the meeting.，It shared the strategic layout and business deployment of John Deere in 2024.。

The journey of the leap

On the evening of the 11th，Guests on the John Deere Jump Tour。From the factory to the field，From Equipment to Zhilian，From Data to Decision Making，The opening video willJohn Deere works with dealers to create full life cycle solutions for usersSpeak eloquently，WillJohn Deere's Journey to ValueIn front of the audience.。

And then，Several speakers shared with John Deere Asia Pacific dealersKey product information in 2024：

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Deere ZhilianJDInsight™ 2.0Officially online，New plot management、Analysis function, etc，Will unlock more value for users；The advent of a new navigation system，It further improves the signal stability and accuracy.。

Brand new for ChinaJohn Deere Intelligent Link Service System，It will provide users with active vehicle operation monitoring and management services.。At present, it mainly provides three functions.：Expert warning、Vehicle alarm monitoring and vehicle health management，Help China's Smart Agriculture Start a New Journey。

6ESeries tractorSince its inception，Agricultural machinery users throughout the country to provide a variety of demand solutions.，Various models from 100 horsepower to 150 horsepower are suitable for plowing with light and heavy loads.、Rotary tillage、Sow seeds、Returning straw to the field、Straw packing、Recovery of residual film、Transportation operations and other operations，Upgrade the whole line in 2024LEDHeadlights，Provide users with better lighting conditions for night operation。

6MSeries tractorSince the listing of the fourth country，With its superior performance, it quickly gained a large number of customers.；New 6MNot only competent for ploughing、Harrowing and other heavy load traction operation，It is also suitable for the sowing of field and economic crops.、Cultivation and other operations；Intelligent control of the whole vehicle promotes the user experience to a new height.。

6R-2304 tractorAs the high-end flagship model of the 6000 series，Ploughing in the Chinese market、Rake the ground、Sow seeds、Traditional operations such as cultivation have gained a good reputation.，And configured with super intelligence，Such asiTECProgrammable headland one-key operation、Pre-installedATIKit、ISOBUSLarge farm tools expand to capture more fans，24 years 6RSeries standardG5 Display screen，Unlock more value for users。

8RSeries tractorSince the launch，With its powerful dynamic performance、Excellent reliability、Excellent fuel economy，Intelligent and comfortable driving experience，Won the general praise of the vast number of users.；In 2024, four new imported 8 models will be introduced.R，Includes 370 and 410 HP wheeled models as well as dual track model。New 8RHave higher efficiency，Bet fuel economy，Match more farm tools，More comfortable driving experience，At the same time, it is an example of intelligent agricultural machinery.，Integrated Gen 5 Command Center、Precision Agriculture Activation Package、ISOBUSConnect high-end farm tools、Upgrade navigation and display，Let users experience 8RA jump in value。

In 1924, Deere officially9RWheeled tractorIntroduce into the Chinese market，390 about 8 meters long-640 horsepower 9R，The appearance is powerful，The power is surging，With huge traction and intelligent configuration，Be competent for many challenging jobs.，It is especially suitable for the operation needs of large plots such as agricultural reclamation.；At the same time, users can customize your 9RTractors，Bring exclusive value solutions to users。

C2,400 harvestersUpgraded to multi-crop combine in 1924，Suitable for corn、 Soybean 、Rice、Harvest of wheat and other crops，One machine for multiple purposes；Through a series of technology updates，Bring high benefits to users、High efficiency、High quality、High-tech harvest experience。

John Deere's Harvest“Strength faction”S770 combine harvester，With its superior performance and technology，Intelligently manage user's harvest efficiency and harvest quality，After the optional rubber track configuration，Better trafficability and significantly reduced soil compaction，Fully meet the needs of users to operate under changing conditions。

8000 series silage machineFocus more on bringing higher productivity to users in the new year、Higher quality silage and lower operating costs，By raising the champion header、Upgraded kneading type super wear-resistant grain crusher, etc.“Hard power”，And match such asHarvestLab™ 3000 silage lab“Soft power”，Bring more benefits to users。

New from John DeerePowerGard®Extended Warranty Service Sales Plan，Longer after-sales support for equipment。Flexible combinations of warranty periods available，Able to meet the needs of different operating conditions。Failures during extended warranty service，Repairs are done by John Deere certified technicians with genuine John Deere parts，It guarantees the maintenance quality and service level.，But also effectively reduce that downtime of the equipment.。

At the same time，John Deere also launched for the Asian market.JDLink, 5E, 5M, 6B, C1200 and many other new products。

Zhou Wei, General Manager of John Deere Asia Pacific Sales and Marketing DepartmentIn his concluding remarks, he said：“In the future, John Deere's new products are not just agricultural equipment in the traditional sense.，AndIt is an inclusive production system.、Zhilian technology、Dealer service、Full life cycle solutions for customer support, etc.。Full support from Deere is expected，CanHelp dealers to improve their service capabilities，Grow your business better，Customer-centric，Unlock More Customer Value。” 

Asia Pacific Distributor Conference

Held on the 12th2024 John Deere Asia Pacific Distributor ConferenceGo，John Deere's leadership has had more extensive and in-depth exchanges with dealers，From John Deere's New Wisdom Strategy、2023 Business Summary、2024 sales target、Product and Market Plan、Customer support policy、Channel strategy、In-depth analysis of marketing strategy and other aspects，Clear direction for action in 2024，Lay the foundation for dealers to better serve users in the new year。At the conference, John Deere's top ten distributors in China in 2023 were solemnly announced.、Top 10 distributors and leading distributors in Asia，In recognition of their efforts and achievements in the Asia Pacific business in the past year.。

Post-market and service strategy meeting

The post-market and service strategy meeting was held on the 13th.，In this meetingJohn Deere's aftermarket and service teams provide solutions and growth paths throughout the lifecycle，Help dealers achieve business growth and future development。

From Customer to Value，Focus on customer needs and customer experience，Through market potential analysis and active marketing strategy sharing，PowerGard®Extended warranty service launched，E-commerce implementation and new product promotion，Enhance the growth opportunities of post-market and service business，Increase customer value；From Equipment to Zhilian，Support the strategy by centralizing the intelligent connection，Intelligent remote management of equipment，Stimulate post-market potential，Bring more business opportunities；From Data to Intelligence，Through the implementation of retail parts management，Help dealers improve parts availability and customer experience，Improve after-market returns；From solutions to a green future，ThroughCAPSTONE Introduction to Flagship Training Courses，Improve the maintenance capability and service support for the fourth national engine；From excellent team to higher goal，Distributors that meet the four-star standard will be licensed.，The award will be presented to the dealer team that has been selected for the Parts Service Benchmark Award.，Focus on the improvement and cultivation of dealer service capability。