The complete renewal of the brand identity and visual image is one of the big events of the year for Sandvik in 2023.，This is also a sign of Sandvik's full digital transformation.。（Click to view related reports）After all these months of contact,，Whether Sandvik's employees、Customers or fans，Are already familiar with Sandvik's new look.。

So you know that in the 161 years of Sandvik's development,，What brand logos have you used?？What is the design meaning of this year's brand logo?？Where is the original brand logo on Sandvik equipment?？Today，Xiao Ke will tell you about it.。

Sandvik's Five Times“Cross-dressing”

1876

1876，Sandvik officially has its own brand identity.。At that time, the logo was black and white.，He chose the handwriting style that was once popular in Europe.——Gothic font。That year，Sandvik is wearing this logo.，Participated in the American Centennial International Exhibition in Philadelphia(The World Exposition)，Let more people know the company that started with steel.。

1956

（1962）

1950s and 1960s，In addition to the supply of iron and steel products and materials，Sandvik also pioneered metal-cutting tools.、Many businesses such as rock tools and equipment，Therefore, the company's brand identity has also been innovated.。

1983

By the 1980s,，Sandvik's business extends to many countries and regions in the world.，The group has also upgraded its brand identity once again.。

2014

2014，Sandvik's brand identity has been renewed.，But this time.，Only minor adjustments were made on the basis of the 1983 version.。

2023

September 21, 2023，Sandvik officially announces the global simultaneous renewal of brand identity and visual image。This not only presents a more modern Sandvik to the world.，At the same time，The three core elements of Sandvik's development——Proactive partnership、Forward-looking solutions and sustainable development，Express in a visual way。

Sandvik's Five Times“Cross-dressing”

Identification、Symbol、Font、 Color 、Image

These elements together represent the new Sandvik.

Why is the new brand identity so different from the previous one?？

The all-new Sandvik brand identity has been added with a more modern、Circular symbols with more sense of technology，To demonstrate the company's goal of driving world progress through engineering.。“This symbolizes our role in helping our customers grow.，It also represents the cycle.、 Earth ，And a global company.。We are in the process of enterprise transformation.，Hoping to become more sustainable、Digitalization and future-proofing。”Head of Communications and Sustainability, Sandvik GroupRoodzant Say。

The new brand identity is also more dynamic.，Can be suitable for different application environment。Just asRoodzant What is said：“We freed the Sandvik logo from its original box.，Better able to meet different applications in the digital world。”

The new visual image features a black and white color scheme.，And choose gold as the auxiliary color.，This is to better coordinate Sandvik's different brands and the color schemes of these brands.。When it is necessary to show brand cooperation，And when these brands appear together at different occasions such as trade fairs.，It will be more beautiful.。

“This is our Sandvik Group.(Sandvik Group)Identification of，But we also have a flexible color scheme for different brands.。Each brand in Sandvik's portfolio may retain its own name.、Color and identification，But on some platforms,，They will also show that they are part of the huge Sandvik group.。”RoodzantExpress。

Of course，The design of the new brand identity and visual image also condenses the collective wisdom of Sandvik.，Many colleagues were involved in a confidential manner.，Carry out the collision of thinking，And finally successfully completed this important task.。

Now，Sandvik's new brand identity and visual identity has been applied to all aspects of the company.，However，You can still see Sandvik's old brand logo in many places.。To this，RoodzantExplained：“In terms of brand renewal，We also uphold the concept of sustainable development.。Equipment and materials bearing the old Sandvik logo will continue to be used，Until they need to be replaced due to natural wear。So，The complete brand image change will last for about three years.。”

The so-called future，Right now。A brand new Sandvik with a brand new image，Go ahead，Continue to lead change，Driving the World Through Engineering。

Interactive time

For Sandvik's new brand identity and visual identity，What do you think?？Welcome to use 1-3 words to describe，Leave a comment in the comments section below to tell everyone.！