The good news is that XCMG has won the international award again.German National Design Award 2024（German Design Award）Among the annual award-winning works announced

 Xugong“Hanyun Wenchuang”

Excellence in Visual Communication Award

German National Design Award（German Design Award）It is a pioneer in the contemporary design industry.，It has strong competitiveness and influence in the world.。The award is presented for groundbreaking design work in the field of global design.，It is an important award to promote the design trend.。

This is also following July 2023.“Xugong Wenchuang”Obtained in Germany“2023 Reddot WinnerRed Dot Award”After，Once again won an international award。

▲German Design Award German National Design Award 2024

▲Reddot WinnerRed Dot Award 2023

Xugong Wenchuang

Tracing and Inheriting Industrial Culture

It is also a brand of industrial culture

Inject rich connotation of the times

After thousands of years.，Han culture is a bright pearl in the history of Chinese civilization.，Leave us an immortal treasure.。Xuzhou，This is the birthplace of Han culture.，The precipitation of thousands of years of history makes every inch of land contain profound cultural connotations.，The ancient Han culture and the spirit of the new era reflect each other.，Inspire the spark of unlimited creativity。

The main picture of this design is based on the traditional elements of Chinese culture.——Portrait stone painting of the Han Dynasty is the creative point.，The parts and components of engineering equipment are reorganized with Chinese elements.，Form a new visual composition，It presents the scene of modern equipment manufacturing through the Han Dynasty.，Expressed“Take culture as the root，Innovation-oriented”The design concept of。
Patterns of the Han Dynasty、Architecture、Cultural relics……These precious cultural heritages are glowing with new vitality in Xugong's literary creation.。

These works

Not only carrying XCMG's

Daqi Culture and Industrial Spirit

And passed on

Build a beautiful future together、Environmental Protection and Sustainable Development

And other profound ideas

Come quicklypickIt's your favorite, right?

Make more love and beauty.

It is the significance of Xugong Wenchuang.

About the continuation of civilization，Xugong is more about guarding and cherishing.。Will come from the story of life.、 Experience 、Culture、Expectation and Dream Reservation，Make more love and beauty.，It is the significance of Xugong Wenchuang.。

From design concept to material selection，Then to the production process.，Xugong Wenchuang always adheres to the principle of green and low carbon.，Promote the sustainable development of the industry。

Take culture as the root

Start a period of industrial culture

A journey of innovation.~

Long press the following figure to identify the QR code

Learn more about XCMG Wenchuang

↓↓↓