January 23,With“Gather Potential, Open Source and Share the Future”The XCMG Environment 2024 Distributor Conference was successfully held。Dealers from all over the country、Operator、Nearly 300 people, including chassis dealers and representatives of front-line marketing fighters, gathered in Pengcheng.,Summing up the past、Talk freely about the future,Sound the Charge Horn of High Quality Development in 2024。
On the outdoor exhibition ground,50 XCMG environmental guards lined up for inspection,It fully demonstrates the latest research and development achievements of Xugong environment focusing on market demand.。Series products have been upgraded in terms of performance and configuration,The unique paint color matching is also more suitable for the city color.,Become a dazzling beautiful scenery on the scene.。
Look back to 2023,Shrinking sales in the industry、Against the backdrop of intensifying competition,More than 100 people in XCMG's environmental marketing system are based on their posts.、Keep the soil and do your duty,The whole is realized“Make steady progress”The development situation,The harvest is solid、Heavy results。The scale of pure electric products increased by more than 4 times over the same period last year.,Further Deepening of Key Account Cooperation,Marketing Drives Performance,Environmental sanitation operation circle of friends continues to expand。
Zong Chong, Deputy General Manager of XCMG Environment
Take over the past,Open up the future。Zong Chong, Vice General Manager of XCMG Environment, at the Annual Meeting,Carefully summarized the company's current marketing operations.、Follow-up market planning and overall marketing ideas,Define the product lines and business segments of the key collaborative marketing system,Based on detailed analysis of prefecture-level cities,Direct selling focuses on big customers、Distributors build allied forces,Share driven by open source、Gross profit margin increased,To develop and defuse inventory and account history risk,Overall support the growth of the company's business scale。
Zhou Qinsong, Deputy General Manager of XCMG Environmental Marketing Company
Zhou Qinsong, Deputy General Manager of XCMG Environmental Marketing Company, Deeply Interprets the Macro Environment、Competitive situation and industry trend,The marketing system will always adhere to market orientation.,Strengthen internal and external coordination,Press oneself inward with the blade of a knife,Make every effort to play a high-quality opening battle。
Tian Wenbing, Deputy Director of Marketing Management Department of XCMG Environmental Marketing Company
Tian Wenbing, Vice Minister of XCMG Environmental Marketing Company, Releases Business Policy for 2024,The company has always insisted“Distribution-oriented”Principles of marketing system layout,Strive to create a win-win cooperation model,Continue to make profits to partners,FormulatedSupport policies that are more in line with the market development trend。
During the meeting,Introduction to relevant business departments of the companyService spares、Sanitation operation、Equipment leasing、Market segmentation and developmentAnd other business content,And carry out the introduction of the product highlights of the whole department.。
Liu Lijun, general manager of XCMG Finance Company, spoke at the meeting.,Starting from gaining market competitive advantage, we share with you the scientific application of Xugong Financial Platform in operation.。
The conference solemnly commended the dealer representatives who had made outstanding achievements in 2023.,The leading group of the company awarded certificates and trophies to the winners.,The signing ceremony of the first batch of strategic cooperation in 2024 was held.。
XCMG Light Truck and Other Four Strategic Cooperative Chassis Manufacturers Are Pure Electric、To share the progress of cooperation in new energy products such as hydrogen energy.。
Deputy General Manager of XCMG Environment、Shan Long, Deputy Secretary of the Party Committee
Deputy General Manager of XCMG Environment、Shan Long, Deputy Secretary of the Party Committee, made an important speech at the meeting.。First of all, Mr. Shan would like to express his heartfelt thanks to all dealers for their years of sincere cooperation and support to XCMG.,And a comprehensive summary of the company's operating results this year.,It affirms the excellent achievements of the marketing system.。Facing the complex and changeable market situation,General Manager Shan focuses on the business objectives in 2023.,Comprehensive elaboration of the follow-up planning blueprint、Development path and working measures,It also puts forward requirements for the deployment of marketing work in the new stage.。
General Manager Shan stressed,Face a brand new 2024,Facing new opportunities and challenges,We insist on practicing our internal skills.、Pre-layout planning、Push for change and transformation,Adhere to the value of marketing-oriented,Short-term focus onStrong open source、Control risk,With a long-term viewHigh quality、Deep cultivation can,Customer-centric,Building a High-quality Allied Development Ecosphere,Provide customers with full value chain、Products and services throughout the life cycle,Realize user value、Win-win between channel value and vendor value。
Cast brilliance,A journey of a thousand miles begins today.
Develop a grand plan,Set sail again for thousands of miles
Urgent need for all marketing officers and allies of XCMG Environment
Draw a magnificent picture of high-quality development
Jointly Promote the Steady Development of Environmental Sanitation in the Motherland
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