Recently,With“Cut through the thorns and develop together 2024”As the theme,Mann Commercial Vehicle(China)The annual meeting of dealers was successfully held in Kunming。President, Greater China, Man Commercial VehicleThilo HalterAnd a number of department heads gathered with dealer representatives from all over the country.,Review Mann's achievements in 2023,The development blueprint for the new year is also discussed.。
Create together with one heart,Pilot the future,Mann Commercial Vehicle adheres to the service concept of customer first.,Based on the excellent quality of German Seiko,Relying on innovative technology and strength products,Continue to provide strong impetus for China's commercial vehicle market。2023,The sales performance and reputation of Man Commercial Vehicle in China have achieved a double harvest.,Its market share and sales volume rank second among the brands of imported vehicles.,Has won the trust and recognition of our customers.。
President, Greater China, Man Commercial VehicleThilo HalterMr. Wang delivered a speech at the event.:“2023,Facing a series of market challenges and operating pressures,Mann and its dealer partners have overcome the difficulties together.,Move forward steadily,The market share of chassis and tractor has been increased.。Look to the future,Mann will continue to cultivate the Chinese market.,Customer demand oriented,Provide more value-added products and services,Lay a solid foundation for man's long-term growth in China。”
Focus on core business,The heads of various business units of Man Commercial Vehicle also took the stage at the meeting.,The achievements and experiences of 2023 were shared.,The development plan of 2024 is also described.。Mann Commercial Vehicle(China)Sale、Director of Products and CertificationRichard BrownMr. Wang said,Quality first product strategy and comprehensive and intimate service mode,It opens up a new channel for Mann to develop in depth.。In 2024, Mann will stick to the growth strategy,Focus on creating tractors more suitable for the needs of the Chinese market,Strengthen the fire engine、Leading advantages in the field of special vehicle chassis such as oilfield vehicles,And actively expand more market segments,Tap into new growth opportunities。
Ms. Yuejin Wang, Senior Manager of Finance, introduced Mann's solid financial performance in China.,Sales、Profit margins and various operating results are rising steadily.。In the new fiscal year,Mann China will continue to optimize support policies,Increase financial support for dealers,Help dealers strengthen their competitive advantage,Jointly create a win-win cooperation model。
Always put customer satisfaction first,Mr. Cheng Lianghui, the after-sales director, further added.,Man's fully operational training center,To be advanced、Professional Teaching System,To provide strong support for building a first-class service team。In terms of parts support and maintenance plan,Mann will also actively explore new models.,Provide more convenience for customers、Efficient after-sales service。
In order to cope with the rapid development of the market environment,Mr. Zhu Jinbo, Director of Network Development Department, stressed.,Mann will push for close collaboration、Construction of Dynamic Interconnected Dealer Network,Maintain flexibility in commercial policy,Provide more competitive support for dealer partners,Achieve a win-win situation。
Mr. Yu Zhen, Head of Marketing Communication, summarized Mann's communication strategy and achievements.。He pointed out,Mann, multiple angles、All-round integrated communication model,Effectively enhance the communication stickiness with customers。Future,Mann will continue through rich digital content and offline activities,Strengthen brand driving force,Show the lion's elegance。
This Mann Commercial Vehicle(China)The successful holding of the dealer conference,It will boost Mann's relay in the new year.。Future,MAN will continue to work with its dealer partners,Excellent quality and efficient service,To create greater value for Chinese commercial vehicle users。
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