January twenty fifth，Toyota Forklift Dealers and Operators Conference held in Beihai, Guangxi in 2024。On the occasion of the Chinese Lunar New Year，Toyota Forklift, together with all dealers, wishes all new and old users a happy new year，I wish you all a bright future in 2024.，The great cause must be accomplished！

The meeting was kicked off in the speech of Supervisor Yu.

Supervisor Yu, who came to the Toyota Industrial Vehicle Dealers Conference for the first time, shared with you the trend of the world material handling market.。The world market has been growing for more than a decade.，Although affected by the epidemic，The situation has declined，But the Chinese market is still one of the largest material handling markets in the world.。In recent years，The development momentum of electrification in the Chinese market is also very rapid.，But in the process of dealing with electrification,，More emphasis should be placed on Toyota's strengths.---Safe。I hope you will pass on to every customer the Toyota concept of reducing the number of forklift accidents in the world to zero.。

Toyota industrial vehicles（Shanghai）General Manager of Limited Company

Mr. Ishii delivered a speech.

General Manager Ishii first welcomed Toyota Group guests and all dealers from all over the world to gather in the beautiful coastal city of Beihai.。2023 is a memorable year for Toyota Forklift.，We work together with our dealers，A number of activities to commemorate the 20th anniversary have been promoted.。Among them, the 20th anniversary model was widely praised.。I would like to thank all dealers for their hard work.。In 2024, we continue to make progress towards Toyota's goals.。Through one-stop supply for customers，Become a trustworthy overall solution provider for users。

At the same time, General Manager Ishii released the annual Toyota Forklift in 2024.slogan“Dragon heart cohesion，Plump and straight up”。This meeting is a long-lost full attendance.，It is hoped that all members of the Toyota family will be United in the Year of the Dragon.，Take advantage of Toyota's flying dragon.，Let the forklift business skyrocket。

Toyota industrial vehicles（Shanghai）Director of a limited company

Mr. yuan Zekui explained the sales related situation.

Next, Director yuan reviewed in detail the overall situation of the domestic forklift market and Toyota sales in 2023.，Summed up the difficulties encountered in sales in the past year.。Targets and status for 2024，From electric forklifts、Internal combustion vehicle、Rental vehicles、Sales management and other four major aspects of the development of the sales focus on the implementation of the matter.。Director yuan said，In view of the changing market environment and customer needs、Complicated，We need to enhance and strengthen our comprehensive strength.，Cooperate with all distributors，Really solve problems for customers，Make 2024 a better year.！

International Sales Director, Toyota Material Handling

Peter BredinSir, make a speech

All the way from Sweden.Peter BredinIn his speech, he also stressed the importance of solutions.。Throughout the customer's material handling chain，Don't stop at the forklift itself.，But to come up with a better overall solution.，That's the most important thing.。

In order to inspire and motivate the sales activities in the past year，Dealers and salesmen with excellent results，During the meeting，An annual dealer recognition ceremony was also held.。

Happy New Year

After a full day of intensive meetings，We arranged a relaxing sightseeing tour on the second day.。Although there is a light rain，But swimming in this seaside city，Let the romance in the rain become an unforgettable memory.。Believe that there will be a clear sky after the rain.，Just like every journey we have gone through hand in hand with our distributors，May the years ahead，Rain or shine，Can all share the joy.，Create a new chapter together！

The dealer conference officially ended on January 27.， And a brand new year has just begun.，Let's bid farewell to twenty years of glory together.，Start a new era together！

Wonderful moment review

Happy New Year