March 13, local time-14 days，2024IPAFSummit in Copenhagen, DenmarkScandicHeld at the hotel，Nearly 400 industry professionals attended the summit.。Newly electedIPAF Chairman Karel HuijserPublished an article from the heart.、A thought-provoking speech。
The speaker-Karel Huijser

Keynote speech：Empower the next generation

The speech is inIPAFAsia Regional Development ManagerAmanda TanAndIPAFRegional Manager, Latin America/Project Coordinator, North AmericaDiego BustamanteWith joint efforts, the curtain was raised.。AmandaAndDiegoOn behalf of a new generation of leaders，The theme of the summit was introduced.“Empower the next generation”，EmphasizedIPAFTeams complete this preparation in diverse contexts and with global coordination across 14 time zones。

The speaker-AmandaAndDiego

EmphasizeIPAFCommitment to innovation and safety，They celebrated a record-breaking year in 2023.，Issued over 200,000PALCard，An increase of 12% over the previous year%。ePALThe digital application received more than 500,000 downloads worldwide.，62%YesPALCards are issued digitally through the platform.。In addition，Key insights from the membership survey highlightIPAFSafety in the community、The importance of knowledge and global cooperation。2024，IPAFMajor improvements are planned，Including improvements and newIPAF PORTAL，To simplifyIPAFOperational and digital testing options for training centers。The recently launched customer relationship management system is designed to improve member communication.。The highly anticipated new operator course will be released at the end of 2024，Is expected to draw on its global expertise and innovative approach，Revolutionizing Training in the Aerial Work Platform Industry。

IPAFContinued commitment to multilingual and accessible communication，Currently there are operator courses in 20 languages and training papers in 44 languages。Priorities for 2024 include expansion in China、Saudi Arabia、India、Operations in the United States and Canada，EmphasizeIPAFCommitted to promoting security globally。

Artificial Intelligence and Aerial Work Platform

After the opening speech，Daniel HulmeGo on stage to study the field of artificial intelligence in depth。DanielThe background is varied，Including entrepreneurs in residence at University College London、WPPChief Artificial Intelligence Officer andSataliaThe CEO of，He brought a wealth of expertise to the discussion.。DanielData-driven decision making is elaborated，Build onDIKWOn the basis of the pyramid.，Interpose understanding between knowledge and wisdom。He explores the transformative impact of AI on business.，The correlation between artificial intelligence and aerial work platform industry is elaborated.。

The speakerDanielDanielThe lecture boldly explored the philosophical aspects of artificial intelligence.，Quotes the Greek philosopher Socrates.。He outlined six key applications of artificial intelligence.：-Task automation：Macro、RPA、Chatbot、Object recognition-Content generation：Image、Video、Text、 Music -Human performance：Deepfakes， Sound ，Personas-Insight extraction：Machine learning、Data Science、Analysis-Decision making：Optimize、Decision Tree、Expert System-Human enhancement：Exoskeleton，Incarnation，CyberneticsDanielThe challenge of artificial intelligence is emphasized.，Emphasize the importance of safety、Governance and ethical concerns。Recommendations include using artificial intelligence to predict construction projects.，Conduct a customer churn risk assessment，And automate customer management processes to enhance services。The conference attracted a great deal of audience participation and thought-provoking discussion，Daniel answered a series of insightful questions.。

Renting Driven by Numbers

Renta Group OyChief Information OfficerJoel SärkkäFuture-proofed leasing is explored，Focus onRentaDecentralized model、Digitize、Efficiency and sustainability efforts。RentaPrioritize intelligent fleet management、Digital processes and actionable data insights，Enhance customer solutions。JoelElaboratedRentaVision to be the most sustainable and digital partner in the equipment rental industry，Designed to lead circular economy practices and safety standards。Their goal is to mitigate environmental impacts.，Outstanding performance in health and safety，And adhere to responsible corporate governance.。

The speaker-Joel SarkkaRentaEmphasis is also placed on capacity-building.，Attract diversified talents，Promote employee well-being。Successfully future-proofing will lead to a more sustainable business、Efficient operations and higher lease penetration，Ensure better access to workforce and retention。

Young Generation and Aerial Work Platform

JLGSenior Product Marketing SpecialistKasia GotlibAnd connectivity solutionEMEAProduct ManagerJames HahesyShared insights on engaging the younger generation in the aerial work platform industry。Whether millennials or new parents.，They all emphasized contact.ZThe Importance of Generations and the Alpha Generation，They make up a large part of the global population.。

The speaker Kasia Gotlib

The two stressed，The younger generation especially likes teamwork.、Environmental awareness and continuous learning。They seek investment from their employers.，Open communication，And a desire for flexible working arrangements。KasiaAndJamesEmphasize，Need to empower and invest in existing talent，While fostering a sense of community within the company。Their speeches andJLGThe commitment to improve team engagement and communication resonated，The importance of communicating enthusiasm for the industry is emphasized.。Although there is no one-size-fits-all solution，But raising the profile of the platform of choice for the younger generation is crucial.。

The road to career advancement for the younger generation

After that，BeMooreA relationship counselorAli MooreDiscusses strategies for integrating young people into the modern workforce and overcoming barriers.。She refers toIPAFSince its establishment in 1983，Explores the evolution of workplace relations.，Values are emphasized、Shifts in priorities and expectations。In determining the factors that influence young people's entry into the workplace，AliSolved lack of experience、Mental health problems and the gap between expectations and reality.。She argued for a movement.，Improve the company culture，Offer a competitive compensation package，Provide tailored induction training，Eliminate bias in hiring，And provide development opportunities for employees.。

The speaker-Ali MooreSafer site construction

Coming up，IPAFDigital Marketing ManagerChris GreenbankAndTrackunitVice President of Customer DevelopmentDomokos SpeederIntroduced“Unlock the path to a safer worksite”，Highlights the staggering € 4.4 billion cost of construction site accidents in Europe each year。They emphasized innovation.、The need for cooperation and adoption，To address challenges such as communication breakdowns and underutilization of workforce productivity。They cite the tremendous value created by companies investing in digital transformation.，Among them, companies with advanced digitalization are 66% higher than their peers%。Cooperation was emphasized as key.，Leading companies rely on partnerships to create synergies and consistency across the ecosystem。

The speaker-Chris Greenbank

IPAFAndTrackunitWe are actively cooperating，To provide simplified authentication management、Seamless access to aerial work platforms and easy documentation，Addressing complexity and security issues。This partnership leveragesIPAFBroad user base with more than 500,000 downloads andTrackunitThe ecosystem，Designed to build a more secure、More efficient worksite environment。Finally，ChrisAndDomokosDemonstrated use through a mobile phoneePALApp Unlock Scissor Lift，The feature will be available in June 2024。ePALThe next phase of the application update will include auto-completion of logs, scheduled for Q3。

Build a future team

Under the title“Building a workforce for the future”In his speech，JCBSenior Early Career Program LeaderHolly BroadhurstDiscusses the company's commitment to developing early career talent.。Since its establishment in 1945，JCBThe importance of investing in talent has been recognized.，Many senior leaders began their careers within the company.。2012，JCBRevitalized its early career talent（ECT）A trip，Will graduate、Apprentices and undergraduates are included.。By 2017，They aligned their plans with government apprenticeship standards.，Optimize workforce to meet business needs。

The speaker Holly Broadhurst

Nowadays，JCBAt the same time as its 40 apprenticeship programmes，Focus on positive attraction、Attract and motivate talent。They employ a variety of strategies.，IncludeSTEMThe Ambassador Program、Virtual reality experiences and targeted school and university outreach。In addition，They stressed the importance of workforce planning.，Make sure they have the right skills to effectively drive growth and manage attrition。Final，JCBThe goal is to develop a critical mass of people with the skills needed to thrive in a dynamic business environment.、Talents of knowledge and behavior。

IPAF2024 Safety Thematic Events

IPAFHead of Safety and TechnologyBrian ParkerAndTaylor Woodrow HSESupervisorAlana PatersonIn 2024IPAFThey made a joint speech at the summit.，Announced the upcoming session of the General Assembly entitled“Squeezing can kill.！”Global Security Thematic Event。Their speeches did more than introduce the event.，A detailed review of the success of past security initiatives is also explored in depth。This approach reflects a commitment to continuous improvement and effectiveness in promoting safety within the industry。

The speaker Brian Parker

IPAFThe focus on various safety hazards highlights a key safety issue in the AWP equipment area。Safety hazards pose significant risks to operators and bystanders，Targeted awareness-raising is needed。Visit here for more information about the event release。

Live dialogue-The role of the younger generation in the aerial work platform industry

ByDinoliftChief Executive OfficerKarin GodenhielmHosted a thought-provoking live conversation.。The focus of the conversation was to empower the next generation of the aerial work platform industry。ByTransgruaYesJoao Lourenco、Nationwide PlatformsYesJennifer Roddis、IPAFYesEnio Navarro VanziAndGenieYesThibaut ItzelThe young group formed had a series of insightful discussions.。

Live dialogue

Thank you

The conference discussed the industry dynamics in depth.、Development trend、Topics such as common values and barriers to entry for company employees，Provides a valuable forward-looking perspective。It is worth noting that，This fascinating live conversation has generated considerable interest among older people.，Highlighting the relevance and impact of empowering the future in the evolving aerial work platform industry landscape。

At the end of 2024IPAFAt the summit，IPAFChief Executive Officer and Managing DirectorPeter DouglasThank you to all participants and speakers for their valuable contributions to this landmark event。