Reform in Action ② | Railway Construction Heavy Industry implements "one region, one policy" to create a personalized business model according to local conditions

Reform in Action ② | Railway Construction Heavy Industry implements "one region, one policy" to create a personalized business model according to local conditions

April 01, 2024

      2024,China Railway Construction Heavy Industry Co., Ltd. has thoroughly implemented the SASAC of the State Council、Work Deployment of China Railway Construction Corporation on Deepening and Promoting the Reform of State-owned Enterprises,Seek good advice、Make a real move,Suit measures to local conditions in market operation、Precise measures,Implement“One region, one policy”,Activate market resources,Integrated promotion of customized R & D and personalized management,Continuously stimulate the new kinetic energy of high-quality development of enterprises、New vitality。

Current period《Reform is in action》Column focuses on the implementation of Railway Construction Heavy Industry“One region, one policy”,Create personalized business model according to local conditions。

Northeast Regional Command

——Reform the organizational structure,Break through the market blockage

Northeast Regional Command, based on the overall regional economy,、Market、Region、Industry and customer characteristics,In the interest of the present、It is conducive to business work、Principles adapted to the needs of the region,Adjust and reorganize the internal structure,Break through the market blockage。

Is the core of organizational structure adjustment empty?、Reorganization、Activate、Get through、The five key words of "five to three"。Empty the original tissue,According to the industry、Customer restructuring architecture,Take Heilongjiang、Liaoning、Jilin's business network is open as a whole,Establishment of railways in the three northeastern provinces、Construction of two new business departments in the three northeastern provinces,At the same time, the Inner Mongolia Business Department and the Mining and Energy Business Department will be merged.,Turn the original five business departments into three.。

The organizational structure is adjusted to the mode of dividing the business department by industry.,Smoothing the relationship between the industry and customers,Accurate positioning of operators to specific industries、Specific customers,It can focus on the industry and customers.,And complement the product line.、Business docking of regional dimension、Communication and coordination。The ultimate goal is to mobilize the enthusiasm of all personnel,Strengthen the development of new markets、Awareness of new customers,Achieve growth in performance indicators。

Overseas Operations Command

——Innovative business model,Strengthen international brands

In order to further increase the overseas distribution,Expand overseas scale,Strengthen international brands,Overseas Business Command Practice“Overseas priority”Strategy,Promoting overseas market development through reform and promotion。

Localized operation boosts rapid growth of overseas business。Full recruitment of localized personnel for overseas business command,Build an international talent team,Enabling overseas business;Further strengthen territorial management,Implementing responsibility to people,Personnel according to job function,Specify the working hours of the territory,Actively seize market opportunities,Firmly promote the deep cultivation of the market,Achieve high speed of overseas business、High quality、Sustainable development。

Digital Leadership Helps Enhance International Influence Significantly。Overseas Business Command implements precision marketing,Focus on professional customers、Potential customers,Transform the traditional exhibition format into a more targeted and professional project forum、Product promotion meeting、New product launches and summit forums, etc.;Vigorously promote digital leadership,Strengthen international brands,Change the traditional way of propaganda,Use digital technology,Such as“VR”Explore the factory、“Cloud”Visit、Online live broadcast, etc.,Comprehensively expand overseas visibility。

East China Regional Command

——Open up“San Xin”,Service empowerment

East China Regional Command combines the needs of regional operation,Guided by the requirements of market scale and full-product operation,Adjust and optimize the organizational structure,Will Fujian、The Jiangxi Business Department was merged.,Improve the efficiency of department management。

I'm grabbing the railway、Highway、On the basis of traditional markets such as rail transit.,Vigorously develop the region“San Xin”Market。In terms of new customers:Actively develop channel providers,Intensify efforts to independently dock with local construction chamber of commerce associations,Expand local private market customers;For new products:Increase intelligent tunnel equipment、Boom-type roadheader、Sales of new products such as aggregate production line;In terms of new markets:Vigorously develop port and wharf、Water Conservancy and hydropower、New markets such as non-coal mines。

In addition,The region further promotes the concept of management and service.,Optimize the feedback mechanism,Get through the information feedback channel,Problems reported to customers,Establish a one-hour feedback mechanism,Timely response,Accurately solve customer needs。

North China Regional Command

——Organizational change,Help Beijing-Tianjin-Hebei integrated operation

Do a good job in the integrated operation of Beijing, Tianjin and Hebei,It is the top priority of the operation of the North China Regional Command.。In view of the small area of North China、Good traffic、Characteristics of customers and resources concentrated in Beijing,North China Regional Command abolished Beijing.、Tianjin、Three provincial business departments in Hebei,Re-set up railways for the whole Beijing-Tianjin-Hebei region according to the industry and customer base、Architecture、Emerging business and other three business departments,Make full use of Beijing's resource mobilization and market leading advantages,From Beijing, the geographical center of the region, it radiates the whole area of Beijing, Tianjin and Hebei.,More convenient transportation、More abundant resources、More concentrated in strength.、More efficient in collaboration、More intensive management。

Newly Established Emerging Business Operations Department,Dispatch the mind to live、Wide range of resources、Backbone management personnel with professional skills,Clench one's fingers into a fist,Concentrate,Relying on the advantages of the capital,Strive to achieve greater breakthroughs in emerging businesses。

After the adjustment of the organizational structure of the North China Regional Command,All the management staff realized the simplicity brought by the new structure.、Refreshing and efficient,It has effectively stimulated the enthusiasm and sense of achievement of the operators.。

Central Plains Regional Command

——Management creates efficiency,Stimulate business vitality

To improve the combat capability of regional teams、Stimulate the initiative of management personnel,The Central Plains Regional Command tried to adjust the organizational structure and implement the management method of the integral system.。Adjust the original management team establishment within the region.,Set up in the system according to the marketing target、Two new management teams.,All marketing personnel implement performance reward distribution according to the number of points they get.。

The management team within the system is mainly responsible for docking with the departments within the system.,Performance distribution is based on“Basic performance+Return reward”Mode execution of;The off-system operation team is mainly oriented to market customers.,Performance distribution is based on“Basic performance+Bonus points”Mode execution of。This organizational structure adjustment emphasizes the development of market customers.,It inclines to the operation team outside the system in terms of the number of personnel and business capacity.。The integral management method emphasizes the new customer demand and the receipt of payment.,It is a specific quantification and beneficial supplement to the current marketing salary incentive model.,Make performance distribution more scientific、Transparent、And is easy to operate。

Since the implementation of the new organizational structure adjustment and the integral system management method,,The Central Plains Regional Command has obtained more than ten sets of new equipment.,Some operators were the first to receive bonus points.,It has set an example for all the managers of the headquarters.。

Central China Regional Command

——Build a learning management team,Implement full coverage business model

Central China Regional Command according to market demand and changes in the situation,Establish and improve the regional structure management system,Timely optimization and adjustment of organizational structure,Put the right people in the right places.,Build a team with complementary advantages。

Build a learning management team。For junior employees with less than three years of experience in regional operations,Arrange regional senior backbones for one-to-one“The old bring the new”The way,Improve employee productivity and quality。At the same time, we should strengthen the study of the whole staff.,Actively participate in the company's new products、New business、Training and learning of new construction methods,The region organizes special training on post knowledge for operators every month.,Continuously improve business capabilities and business thinking,Provide strong talent guarantee for regional operation。

Adhere to the full coverage business model。Central China Regional Command has always insisted“Full coverage of the region,Full customer coverage、Full coverage of the project、Full coverage of the industry”Regional Business Model。Classified management of customers in the region,And make a visit plan of one household and one policy.。Contact customers regularly,Do a good job in maintaining the market and customer information.,Provide value-added services to customers,Establish a good cooperative relationship,Improve the efficiency and competitiveness of regional operation。 

Northwest Regional Command

 ——Open new market channels,Implement multi-dimensional performance appraisal

Northwest Regional Command focuses on the overall goal of improving quality and efficiency,In order to continuously tap the regional market potential、Continue to break through the scale of performance,Formulated and implemented in 2024“Further improvement of management quality and efficiency,Deepening Reform and Moving Forward”Strategy。

The main market in the northwest region has always been the units outside the system.,From the industry point of view, it is concentrated in the field of mining and water conservancy.。Therefore, in 2024, the northwest region will focus on new products in the above key markets.、New customer、Make full use of the three aspects of the new market。By hob type hard rock tunnel boring machine、Desertification control equipment、Snow thrower、Development and sales of a series of new products such as mine rescue drilling rigs,Upgrade from a pure equipment seller to a construction solution provider,And then replicate the successful project operation mode.,To develop new customer segments.,So as to gradually open new market channels.。

While expanding the market,A multi-dimensional performance appraisal system has been established within the region.。Considering the difference of business volume among business departments,While identifying the performance results of the operating personnel,Basis for increasing personal actual working ability and contribution;On the other hand,On the basis of constantly encouraging employees to improve their business level,Strengthen the assessment of professional style,Decisively eliminate incompetent personnel;At the same time, broaden the data sources of performance appraisal.,Make internal performance management more transparent、 Real 、Justice。

South China Regional Command

——Motivate employees,Activate market potential

South China Regional Command to energize staff,Carry out reform actions with the goal of activating market potential。In order to make managers make faster progress in their work.、More harmonious teamwork、Quickly adapt to new changes in the company,South China Regional Command Conducts One-to-One Interview with Operators,Understand personal goals and expectations、Difficulties faced and matters to be coordinated,And form an interview record.,Lay the groundwork for the reform work。

In view of the relatively concentrated customer resources in South China、The characteristics of the gradual rise of emerging businesses,South China Regional Command to Change Organizational Structure,Make full use of Guangzhou、Shenzhen's leading advantages in resources and market,Radiating the whole area of Guangdong, Guangxi and Hainan,Enhance the ability of value creation,Make the market cake bigger,Make greater breakthroughs。

Southwest Regional Command

——Anchoring“Four new”Aim,Increase the market increment

South West Regional Command 2024 to New Markets、New customer、New products and new models“Four new”Reform is the goal,Make every effort to March into the field of water conservancy and mining。One is to cultivate the main battlefield.,Stabilize the base plate,Hold on to the project,Convert ongoing projects to product sales as soon as possible。The second is to increase the increment.,Strengthening regional and local state-owned enterprises、Development of private enterprises,Dig more market information。Third, for specific customers.、Project、 Region ,Promotion of the distribution and agency model,Improve market share and information capture efficiency through channel providers。Fourth, continue to open up new markets and new fields.,Strengthen the planning and tracking of major projects,Run ahead,Integrate resources。 

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