On the horizon of the city，

Every building is engraved with the mark of the times.，

Telling their stories.。

April 14, 2024，

The Volvo Group celebrated its 97th birthday.，

At the same time，

Wo World Grand Opening

This magnificent building stands on the banks of the Sars River.，

It bears Volvo's profound historical background.，

Draw out Waugh's unlimited expectations for the future.。

 

InheritThe Wo familyHistorical context，FireworksIt is said that the future will be opened together.

Since its opening in 1995，Volvo MuseumIt has shown thousands of tourists the unique charm of Volvo's products since its birth.，From cars to trucks and buses，From Engineering Equipment to Marine Engines，Each piece embodies the exquisite craftsmanship of craftsmen.Quality is far higher than the ultimate pursuit of industry standards.。

December 2023，The Volvo Museum has successfully completed its historical mission.，Declared a permanent closure.。

Instead，It is a leading trend of the times、A new space full of multi-cultural atmosphere——“Wo World” ，It symbolizesVolvo's New Chapter on the Road of Cultural Inheritance and Innovative Development。

Wo World is made up ofJointly established by Volvo Group and Volvo Car Group、Henning LarsenA circular heavy timber structure designed by an architectural firm，Located in the heart of Gothenburg, Sweden，Close to many museums、Parks and various leisure places，Occupies an area of 22,000 square meters，Represents“A world without boundaries”。

Volvo World undertakes the historical responsibility of Volvo Museum，It records the historical footprint of Volvo in 1997.，Its architectural design and materials all highlight Wo's consistent pursuit of sustainable development.。At the same time，Hold on“People-oriented”The idea of，Through different scene settings and exhibition activities，Wo World expects toTo provide a unique experience for tourists from all over the world，It has become a new place to stimulate tourists' innovative thinking and inspiration.。

Round appearance of Wo World、Deep integration of wood material and landscape，Fundamentally speaking，Openness is not only a major feature of the building itself.，It is also the core value conveyed by Volvo brand.。

——Deputy Director of Wo World Design

Martin Stenberg Ringnér

Man and natureBlendSymbiosis，Humanistic experience highlightsCare

Embrace nature，Build a new landmark of green fashion

Wo World's architectural design is ingeniouslyIt combines the unique natural landscape of Sweden with a long architectural tradition.，The design of its base structure is inspired by the mountains of Sweden.，The overall shape is like three giant trees growing out of the mountains.，Curved “Branches” And the top “The tree crown” All based on images of real trees.。

In terms of building materials，Wo World mainly usedEco-friendly wood and glass construction。Beam and columns made of glue wood、Cross laminated wood（CLT）Constitute a floor slab，The glass curtain wall can let all the sunlight in.，Make the building more natural while saving energy。In the world of Wo，No two spaces are the same.，There are no right angles or repeats.，Stacked and interlaced light and shadow set off a unique sense of atmosphere belonging to each space.。

 

This unique way of construction is also related to Volvo Group.Concept of sustainable developmentIn line with the profound practice.。Wo World is also expected to receive the U.S. Green Building Council's“LEEDGreen Building Gold Certification”The International Building for Health Association“WELLHealthy Building Gold Certification”。

 

People-oriented，Tourists roam freely

Wo World is a warm and caring place.，We hope that every visitor can find a sense of belonging here.。

——Executive Vice President, Communications, Volvo Group

Kina Wileke

Created by man，Be used by people，Volvo World is Volvo.“People-oriented”A true portrayal of the concept，Representing the Volvo Group's commitment toPeople、Quality、Safe，And care for the environment.。As a multicultural space.，Wo World's Design and Service AlwaysAround people's needs and feelingsAnd unfold，It encourages visitors to explore the way they like.，Committed to creating a personalized tour experience for tourists。

 

“Public access（SwedishAllemansrätten），ExpressAll citizens have the right to roam freely over any land.，This creed is now at the heart of the Swedish spirit.。

 

The design of the round appearance of Wo World is around“Allemansrätten”IdeaExpand。Inside the building，All kinds of exhibitions have constructed an experience space that integrates science and technology and interaction.；Exterior of the building， Flowers 、Vegetation and trails surround all of Wo World.，So that visitors can stroll through it.。Whether or not they hold tickets for in-house exhibitions.，Tourists can experience it freely.。This design shows respect for civil rights.，It also reflects the concern for people.。

 

 

 

Pluralism Scenes Ignite creativity，UnboundedInnovationLead the trend

As the global experience center of Volvo brand，Wo World Collection Exhibition、 Meeting 、 Music 、Food and other functions in one.，Provide a rich variety for tourists、Meticulous service，At the same time uphold“The possibilities are endless.”Idea，Become an exchange of ideas among tourists、A new domain space for spark collision。

 

Blending of number and reality：Unlock the exhibition and experience new ways to play

Wo World takes visitors back to 1927 with an ingenious exhibition.——The starting point of Volvo。With the footsteps of history，Tourists will travel through the long river of time，Explore the iconic models that represent the milestones of Volvo brand development，In-depth understanding of Volvo's development process and cultural connotation。

 

In the process，Visitors can get an insight into Volvo's brilliant invention.，From the revolutionary three-point seat belt，To advanced oxygen sensor technology，These innovations highlight the brand concept and pursuit that Volvo has always adhered to.。

 

In the exhibition hall，About50 Volvo cars, heavy trucks and construction machinery were on display.。Each exhibit represents a chapter or footnote in the long history of the Volvo brand.，It tells a fascinating story for visitors to the exhibition.。

 

During the tour，Visitors will be assisted by digital technology.，Immersive Unlock the Endless Fun of the Exhibition。They had a chance to test drive the electric excavator.，Experience the charm of excellent control；Feel the excitement of the strong wind in the well-designed wind tunnel；Simulate distracted and drowsy driving scenarios；Docking a Virtual Reality Ship....This kindCombination of digital technology and real experienceThe way of exhibition，It will bring a grand sensory feast for tourists.。

 

 

 

Multiple scenarios：Create a new world of innovation and inspiration

A variety of room types and scene layout is one of the characteristics of Wo World.。Wo World looks forward to providing visitors with a variety of meeting possibilities，Catalyze meaningful social interactions。The fifth floor of the Wo World Tower has seven different functions.、Fully equipped room.，Uch as a small conference room、Large studio、Creative corner, etc。Here，Tourists can be as encouraged by Wo World.——“Dare to make the changes you want to see”，Collide with the spark of thinking，Share unique insights，Get a new and unique experience。

 

Not only that，The names of all the rooms are drawn from nature.，Such asWoods, Streams, Trees, Hills，The walls are mostly made of logs.、Grass green、Sky blue and other color filling，Simple and natural。The interior decoration of the room is in harmony with the overall style of the building.，Strive to create for tourists“Great environment for inspiration and creativity”。

 

 

 

As a brilliant business card of Wo，Volvo World not only carries Volvo's long history and context.，More willThe concept of sustainable development is deeply rooted in bricks and tiles.、Every tree and grass。Every visitor to the world of Wo，Can deeply feel the future-orientedUnique and innovative charm，And draw inspiration from communication and interaction.。

 

CEO of Wo World Magnus Wrahme Express：

Välkommen till Volvos värld！

（Welcome to Wo World.！）