Zhihe · Zhiyuan — — Liugong's First Distributor Advisory Meeting of the Third Session of Domestic Marketing in 2024

Zhihe · Zhiyuan — — Liugong's First Distributor Advisory Meeting of the Third Session of Domestic Marketing in 2024

April 23, 2024

Recently,With“Zhihe· Zhiyuan”As the theme of the 2024 Liugong Domestic Marketing Third Distributor Advisory Meeting was held in Hubei,The first time of the meeting will be Liugong's first quarter domestic business results.、The company's will and objectives are passed on to the distributor,To build Engineer Liu-The concept of dealer community of destiny invites dealer consultants to offer advice and suggestions.,Pull internal and external consensus、Unity of action、Magnify the power。

Wen Wu, Senior Vice President of Guangxi Liugong Machinery Co., Ltd.,Vice President yuan Shiguo and others attended the meeting.。Liugong dealer consultants and Liugong marketing from all over the country、Product line leaders attend meetings。

This meeting presents“One, three, three, new”。“One high”It is the line-ups for the dealer consultant to attend the meeting.、The highest specification,Many agents and chairmen came to the scene.。With Liugong's marketing reform and the shaping of channel ecology in recent years,,Gather outstanding dealers in the industry to the advisory meeting,It fully reflects the dealer's agreement and adhesion to the cause of Liugong.。

There is a meetingThree innovations

One is the renewal of roles.。Sponsored by Liugong and then sponsored by the dealer and co-organized by Liugong,And designed by the content of the distribution representative meeting.,Enhance the pragmatism of the meeting,Be more able to listen to the real opinions and suggestions of consultants,Focus on issues of concern to dealers,Promoting the Win-win Ecology of the Whole Value Chain。

Second, the perspective is renewed.。The conference looks at the problem from the perspective and thinking of the channel.,The Vice Chairman of the Agent Working Committee of China Construction Machinery Industry Association will make an industry analysis report.,The Construction of Firm Relationship from the Perspective of Channel。Dealer representatives share performance improvement、Cases of business transformation and management innovation,And carry out group discussions around the current hot issues.。

Third, the meeting is transparent layer by layer.。Starting from the analysis of external market,Business from the front market to the back market,Analysis from Liugong's Overall Performance to Dealer's Performance、Tracing back to the discussion of internal management and key operation process of dealers。Ning Jiantu, general manager of the domestic marketing center of Guangxi Liugong Machinery Co., Ltd., publicized the channel evaluation and incentive model to distributors.,Discuss the problems and demands of the consultants,yuan Shiguo and the person in charge of the product line responded on the spot and introduced the strategy and objectives for the second quarter.。

At the meeting,Civil and military works“Zhihe·Zhiyuan”The theme report of,He pointed out,Liugong's domestic performance went against the trend in the first quarter,Share of major product lines outperforms the industry。First of all, the achievement benefited from the leadership of Chairman Zeng Guangan.,Advanced layout of the company's mixed reform and a series of reform measures,Change dividends are gradually released。Secondly,Liugong actively responds to national policies,Lead customer electrification with product upgrade、Demand for intelligent and scenario solutions,Customers' satisfaction and loyalty to Engineer Liu have been greatly enhanced.。At the same time,Engineer Liu has insisted on elimination in recent years.——Integration——Integrated construction of introduced channel ecology,Fundamentally enhance the confidence of the channel.。Future,Engineer Liu will remain unswervingly adhere to“Mainly based on distribution,Direct operation is a supplement”The strategy of channel ecological construction。

The meeting pointed out,At present, Liugong is in the capital recognition.、Industry recognition、Customer approval、Channel embrace、Company confidence“Five in one” Period 。Superimposed favorable macroeconomic policies,Especially large-scale equipment upgrading and other factors.,Industry demand is expected to bottom out。The meeting called on dealers to seize the opportunity.,Take advantage of the situation,Maintain strategic mutual trust with manufacturers、The same desire from top to bottom。

The meeting emphasized,The constructive suggestions and appeals put forward by consultants are of great significance to the development of enterprises.,Relevant departments should attach great importance to it.、Fast landing and closed loop。The meeting also invited representatives of local key customers.,The dealers with outstanding performance in the first quarter will be commended.。

This consultation meeting has greatly stimulated and boosted the enthusiasm of dealers for Liugong's business.、Confidence and loyalty。The meeting agreed:The dealer has a high gross profit、The business model of pure whole machine trade is no longer,The future way out is transformation and development.。Liugong and dealers as a community of common destiny,Insist on practice“Customer first,Innovation drives the future;Struggle is the foundation,Cooperation creates value”Core values,Under the continuous improvement of channel ecology,It will surely achieve common value growth.,Let customers and distributors share the development dividends of Liugong。

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