Chinese brand，The world shares

May 10，On the occasion of the eighth China Brand Day，The 2024 China Brand Expo was grandly held at the Shanghai World Expo Exhibition Hall。As a representative of China's equipment manufacturing enterprises，Zoomlion makes a stunning appearance，Highlight the brand influence of the leading industry。

▲Zoomlion booth at China Brand Expo 2024

The series of activities of China Brand Day in 2024 are jointly organized by the State Development and Reform Commission and the SASAC of the State Council.、General Administration of Market Supervision、Sponsored by the State Intellectual Property Office，The theme of this year's event is“Chinese brand，The world shares；Domestic fashion brand，Build the future”，Activities are carried out through a combination of online and offline modes.。Zoomlion as a local recommended enterprise，Participate in the exhibition as an independent booth，Also in Hunan“Xiang Pin Xin Gao，Xiang Yao's future”Appear in the theme pavilion。

Walk into the Zoomlion booth，A series of exquisite and novel story exhibition boards came into view.，In the picture，All kinds of Zoomlion equipment in the construction of major projects at home and abroad，Full display“Little Green Army”Heroic bearing。On the exhibition stand，7 equipment models as“Hardcore domestic products”Particularly eye-catching，Including construction cranes、Tower crane、Excavator、Concrete pump truck、Tractors, etc，Attracted the audience to enjoy at close range.。Among，The world's largest tonnage all-terrain crane and other 3 models“A great power weighs heavily”Become a hot spot for punch card group photo。

▲Zoomlion equipment model displayed on site

The ultimate products also convey the ambition of Zoomlion to build an international first-class brand.。In recent years，Zoomlion always upholds“Ideas build the future”Brand concept，Continue to deepen internationalization、The pace of localization，Global brand influence and reputation to a new level。2023，Zoomlion Has Appeared on CCTV News Broadcast for Many Times、CCTV Finance、Mainstream media such as People's Daily，Several times by the Wall Street Journal、Financial Times、Associated Press、Bloomberg、CNNFinance and Economics and other world-renowned media reports，It conveys the strong brand voice of China's equipment intelligent manufacturing enterprises in the world.。

At the same time，Zoomlion also actively passedIPBuild、Cross-border joint names and other diversified ways，Further release brand vitality，In order to be younger、The lively brand image is widely realized.“Circle powder”。CCTV Spring Festival Gala in the Year of the Dragon in 2024，Accompanied《The sea of stars》A magnificent song，Zoomlion“Mechanical Sky Group”Overbearing array、Burning emotion assists the performance，One sentence“We built it”Show pride and pride.，It shows the strength of China's advanced equipment manufacturing enterprises to the global audience.。This highlight also fully demonstrates the confidence of the industry in its development.：The future of Made in China will be better.！

▲Zoomlion Wins CCTV Spring Festival Gala in the Year of the Dragon

At present，Zoomlion has been on the list for 20 consecutive years.《China's 500 Most Valuable Brands》，Brand value increased to 1091.6.3 billion yuan；18 years in a row“Top 500 Asian Brands”，Promoted to 116th in 2023；Steady“Top 50 Global Construction Machinery Manufacturers”Top of the list。The company's products and services have covered more than 140 countries and regions on seven continents.，Widely favored by industry customers，Aurora green is shining all over the world.、Lead the trend。

▲2024 French Construction Machinery Exhibition，The Zoomlion booth is very popular

Innovation-driven industry benchmarking，Heavy Equipment Pilots the Tide of the Times。Today，The Chinese equipment manufacturing brand represented by Zoomlion has already stood proudly among the world's brands.，It has promoted China's industry to follow up.、And run to the leading epic leap.。Zoomlion will continue to be brave and resolute.、Unremitting struggle，Implementing the requirements of new quality productivity and high quality development，Helping to transform from Made in China to Made in China、A big manufacturing country is moving towards a powerful brand country.。