10-14 May

The 8th China Brand Day Series Activities

Held at the Shanghai World Expo Exhibition Hall

With“Chinese brand，The world shares；Domestic fashion brand，Build the future”As the main theme

Play a Strong Movement for Chinese Brands to Go to the World

“World Xugong·Chinese power””

Annual China Brand Day Event Site

Xugong always makes people's eyes shine.

This time is no exception.——

How important is the meaning of brand?？

2017，The State Council will establish May 10 as China Brand Day.。

2017，General Secretary Xi Jinping stressed during his visit to Xugong Group，Realize the transformation from Made in China to Created in China、China's speed has changed to China's quality.、Transformation of Chinese products to Chinese brands，You have to have faith、Be patient、Grasp independent innovation with determination。Encourage XCMG to focus on the forefront of the world，Strive to explore a good model of innovation and development、Good experience。

It has been the only entry in the domestic industry for five consecutive years.“World Top 500 Brands”List

The Most Valuable Brand in the Domestic Industry for Ten Consecutive Years

Be selected“2023 Forbes China·Global brand of going to seaTOP30”Leading brand

China Brand Annual Award Construction MachineryNO.1

Top Ten Influential Brands of China's Scientific and Technological Innovation

……

At“5▪10”Behind this special day

XCMG brand has already made a breakthrough.

The sea of stars

“New Quality”Urge“High quality”，The industry is gathering momentum“Wild wind”

Developing new quality productivity is the inherent requirement and important focus of promoting high-quality development.。

As a leader in China's construction machinery field，XCMG firmly adheres to the industry“High-end、Intelligent、Greening、Service-oriented、Internationalization”Development Path，Focus on building“Innovation and opening up、Complementary resources、Mutual benefit and win-win、Coordinated development”World-class high-end construction machinery industry chain，Continuously increase investment in strategic resources for high-end industrial transformation，Continue to promote product upgrading and brand upgrading。

New layout，Go to sea to create a brand bravely“Big market”

From Product Going to Sea to Brand Globalization，The narrative of Chinese manufacturing brands going to sea has been upgrading and evolving.，Move to a high level、High quality development。

In recent years，XCMG unswervingly pushes forward“Main strategy of internationalization”，Build“1+14+N“International operation system，Enabling Global Marketing with Brand，Achieve local strength、From global famous brands to global trusted brands to world-class brands“Two steps”Brand leap，Create new competitive advantages of world-class brands。

XCMG products are exported to more than 190 countries and regions.，A large number of iconic products have successfully demonstrated the competitiveness of Chinese brands in the global market.，It has become a bright business card for Chinese manufacturing to go to the world.。

New mission，Do a good job in the era of responsibility“Big article”

The value of the brand，Rooted in technological innovation and product quality，It comes from taking responsibility and dedication.。

▲Participate in earthquake relief in Gansu

▲Support for poor students in Bangladesh

▲Building African Hope Primary School

▲African Cellar Public Welfare Project

For more than 80 years，Generations of Xu workers shoulder the responsibility to the society.，Adhering to the people-oriented concept，Promoting the common development of enterprises and society。

Empower Solid Future！Nowadays，XCMG upholds“Engineering science and technology lead，Equip for a better future”Mission Vision，Delivering leading-edge technology and innovative services to customers worldwide，“Xugong XCMG”The brand has become one of the most influential construction machinery brands in the world.。

Solid to succeed！

Carrying the extraordinary strength of Xugong

Firmly carry the chain owner enterprise“Head horse”Take responsibility

Speed up the formation of new quality productive forces

Pilot the construction of world-class construction machinery industry cluster

Once again, the Chinese brand

To the whole world