May 11

With“Brand，Make the world a better place”As the theme

2024 World Brand Moganshan Conference Held

A blockbuster report.——

《Analysis Report on Overseas Communication Power of Chinese Enterprises（2023）》

Officially unveiled

Xugong Group、China Nuclear Group、Huawei and other well-known Chinese enterprises were selected.

“Excellent Cases of International Communication of Chinese Enterprises”

To contribute to shaping China's good international image

《 Presentation 》Point out

In the process of international communication

XCMG pays special attention

Transformation and upgrading of enterprise development planning and product technology

Integration with national strategies

Set up Made in China

“High-end manufacturing、High-end quality”New image

To contribute to the high-quality development of China's economy

As an important global economy,，China continues to open wider to the outside world.，Providing new impetus for the sustained recovery of the world economy。In the midst of this，Chinese companies are playing an increasingly critical role.，It has increasingly become an important pole to show the image of China in the new era to the world.。For“Go to sea”For Xugong，Technology and market expansion capabilities represent the hard power of the brand.，Cross-cultural communication ability is the embodiment of brand soft power.，“Daguo Heavy Industries”How to plan far and earnestly，Speak well on the world stage“Chinese brand” Story ？——

Key Word 1 Innovation-driven development

“Speed up the development of new quality productive forces”“New Industrialization”“Intelligent change from digital to network”……To“New”Xugong in the line，Anchoring“High-end、Intelligent、Greening、Service-oriented、Internationalization”，While consolidating the international competitive advantage of the main industry of construction machinery，Speeding up forging and developing new productive forces，The company's innovative products and achievements have attracted wide attention from overseas media.。

Key Word 2. Main strategy of internationalization

Lu Zheng originates from Xiang Zhong！In addition to careful layout and creation,“1+14+N”International operation system，XCMG continues to consolidate the layout of global brand communication path，Take root in the global market“The big stage”，Say hello to the world.“XCMG story”，The digital financial media platform of more than 6 million fans has been continuously expanded.，Full release of aggregation potential of global communication matrix。

2024 is proposed“Promote the transformation from Made in China to Created in China、China's speed has changed to China's quality.、Transformation of Chinese products to Chinese brands”The tenth year of important discourse。Xugong Attacking the Global Market，Focus on shaping high-end international brand image、Enabling brand digital promotion capability、Innovation of brand service experience format, etc. Continue to tell the brand story of XCMG，Highlight“One XCMG”High-end、International brand image，Call for the influence of Chinese brands on the world stage！

Innovation and development、Lead the world

XCMG in its own way

Highlight“Domestic products”Confidence and self-confidence.

For“Made in China”Inject surging kinetic energy