May 24，The Founding Conference and the First Member Congress of Hunan Brand Building Promotion Association were successfully held in Changsha。At the meeting，Zoomlion was elected as the vice chairman unit of Hunan Brand Construction Promotion Association。

▲The Founding Conference and the First Member Congress of Hunan Brand Building Promotion Association

Liu Average, Chairman of China Brand Building Promotion Association，Secretary of the Party Group of Hunan Market Supervision and Administration Bureau、Director Qian Junjun attended the meeting and delivered a speech.。Member of the Party Group of Hunan Market Supervision and Administration Bureau、Deputy Director Ouyang Zhigang presided over the meeting.。Guangdong、Hubei、Jiangxi、Head of Brand Building Promotion Association of Guizhou and Other Provinces，Heads of relevant departments and offices of Hunan Provincial Market Supervision Bureau，Municipalities（State）Principal Person in Charge of Market Supervision Bureau and Chief of Quality Section，Heads of relevant industry associations in the province，Brand expert，Representatives of member units of Hunan Brand Building Promotion Association attended the meeting.。

Relevant responsible comrades of Hunan Provincial Civil Affairs Department read out《Approval of convening the first general meeting of Hunan Brand Construction Promotion Association》，Liu Gongyuan, second-level inspector of Hunan Provincial Market Supervision and Administration Bureau, made a report on the preparatory work.。The General Assembly deliberated and adopted the Constitution of Hunan Brand Building Promotion Association.、System documents such as election methods and membership management，The first rotating chairman of the Council was elected.、Executive Vice President、Vice Chairman、Secretary General、Legal representative and chairman of the board of supervisors，The first working group of the association was set up.。

In recent years，Provincial Party Committee、Provincial government leaders attach great importance to brand work，Take the high-end brand as the main direction，Put quality brand work and economic development on the same front，At a higher level，Implementing the strategy of strong quality province and brand，Make it a reality.“Three high and four new”The powerful engine and driving force of the beautiful blueprint。

According to introduction，The Hunan Brand Building Promotion Association is the director of the Hunan Provincial Market Supervision Bureau.，It is a non-profit social organization jointly sponsored by 10 provincial governor quality award units such as Zhonglian Heavy Branch.。After the establishment of Hunan Brand Building Promotion Association，It will devote itself to publicizing relevant laws and regulations on brand development.、Guidelines and policies，Implement the brand development strategy，Constructing Hunan Brand Intelligence Integration and Resource Platform，By building a brand talent think tank、Establish a brand value release mechanism、Establishment of Chief Brand Officer Alliance、Establishment of a brand development fund、Carry out exchanges and cooperation at home and abroad.，Strengthen brand interconnection，Help enterprise brand building and development、Enhance brand value、Improve brand awareness and influence at home and abroad，Cast“Xiang Pin Xiang Zao”Business card，Creating new competitive advantages of Hunan's economy。

▲Licensing Ceremony of Hunan Brand Construction Promotion Association

On the same day, the first Hunan Famous Products Release and Promotion Conference was held.。Zoomlion and other 73 enterprises in the province(Organization)And its products（Service）Won this honor，It shows the high-quality development achievements of Hunan brand building.。

▲Exhibition Hall of the First Hunan Famous Products Release and Promotion Conference

As the backbone of the Hunan Army of Construction Machinery，Zoomlion has continued to accelerate the pace of scientific and technological innovation in recent years.，Accelerate intelligence、Digitalization and green transformation and upgrading，And constantly improve the international layout，Positive value chain of brand influence、High-end extension of ecological chain。So far，Zoomlion has been on the list for 20 consecutive years.《China's 500 Most Valuable Brands》，Brand value increased to 1091.6.3 billion yuan；18 years in a row“Top 500 Asian Brands”，And climbed to 116th in 2023.；At the same time, it is stable“Top 50 Global Construction Machinery Manufacturers”Top of the list。

Zoomlion will actively perform the duties and obligations of the vice chairman unit.，Give full play to the exemplary and leading role，Cooperate with the member units of the Association，Jointly promote the development of brand building in Hunan Province，For polishing“Xiang Pin Xiang Zao”Brand business cards contribute more.。