May 18—21st

The 6th XCMG International Customer Festival

It shows XCMG's

Leading edge products and technical strength

It also promotes the deep integration of cultural exchanges.

Record the whole process、Panoramic display、Global coverage，Gathering major mainstream media at home and abroad、Multi-language cluster integrated linkage，The influence of international communication has reached more than 100 countries and regions in the world.，Let's look at it together.——

A grand opening，Global attention

May 18，Xuzhou, Jiangsu Province, the Capital of Construction Machinery in China，The 6th XCMG International Customer Festival officially kicked off。

More than 1200 customers from more than 60 countries around the world entered Xugong.、Hand in hand with Xugong，Experience XCMG personally“Wuhua”The transformation and upgrading create a new quality of productivity and a new style of modern industrial system with characteristics.，Welcome together“The aspirant goes together·Create the future together”A highlight moment。

China's Construction Machinery Attracts Global Customers，Get CCTVCGTNSpecial report。

The first scene，Extensive coverage！《People's Daily》、Xinhua News Agency、Learn to strengthen the country、Xinhua Net、Phoenix TV、People's Network、《People's Weekly》、《Shanghai Securities News》、《China Securities Journal》Nearly 30 media reported on the opening of the event for the first time.，Triggered CCTV、Industrial headlines、Reprinted by more than 500 media such as China Jiangsu Net。

Internet topics are hotly discussed on the Internet.！Focus on the International Customer Festival，Initiated by XCMG Microblog#The 6th XCMG International Customer Festival#、#Wan Gong is coming#Wait for many blog posts.、Interactive topics，As of May 27, Beijing time，Total exposure breaks 100 million。

 

 

Product delivery，Wonderful moment

 

May 18，International Customer's Day Opening Day，XCMG delivered a number of innovative products to overseas customers。Among，XCA3000BRThe delivery of wheeled cranes to Brazil has become the focus of attention.。

 

 

Highlights，Record in time！Industrial headlines、China Net、China Jiangsu Network and other media，Vividly show the wonderful moment of product delivery。

 

 

Scene marketing，“ Super show”

 

May 19，XCMG Jiawang Comprehensive Test Site Welcomes a Large Number of Overseas Businessmen。

 

7000m2 outdoor demonstration area、Dynamic and static performance of over 100 sets of XCMG equipment、Centralized display of complete construction solutions for various products……This scene marketing initiated by XCMG“ Super SHOW”，It shows the line-ups of Xugong construction machinery products in an all-round way.，Show that XCMG is green、Complete set、New achievements in intelligence and fuel efficiency.。

 

 

The first scene，Panoramic presentation！China Industry News、Phoenix Net、China Jiangsu Network and other media vividly show the scene of the event.。

 

 

Advantage new product，Blockbuster release

 

May 20，XCMG Releases Superior Product Groups for the World。

 

At the press conference，XCMG focused on 12 categories of complete solutions，More than 200 sets with“High-end、Intelligent、Greening”Characteristic products，It shows that Xugong is in the new energy.、Unmanned driving technology、Technical advantages in remote control。

 

 

Blockbuster release，Follow up in time！Phoenix Net、China Jiangsu Net、China Fortune Link、China Industrial News Network and other platforms disseminate and release information at the first time。

 

 

Across mountains and seas，Two-way rush

 

During the 6th XCMG International Customer Festival，Overseas businessmen gather in Xuzhou，Taste the culture of the Han Dynasty，Visit Pengcheng with mountains and rivers。

 

Rubbing a Chinese word、Wear a traditional Chinese medicine sachet、Make a special lacquer fan……“Tasting the Culture of the Han Dynasty and Visiting the Landscape of Pengcheng”Experience activities，The businessmen of Xugong Group walked into the historical and cultural block of Huilongwo successively.、Han culture scenic spot、Xuzhou Museum、《Peng Cheng Fenghua》Place of performance, etc，Learn from the past and observe the present、See the city through the museum，Experience the cultural pulse of Xuzhou。

 

 

Experience communication，Vivid presentation！China Industry News Network、China Jiangsu Net vividly records foreign businessmen entering Xuzhou.，Feel“Chinese culture”A wonderful moment。

 

 

International communication，Xugong is out of the circle again

 

The 6th XCMG International Customer Festival is unprecedented，It not only attracts wide attention in China.，It has also won international authoritative media coverage.。In English、 French 、 German 、Spanish、Portuguese、Japanese and other 9 languages，More than 1,311 media reports reproduced the press release.。Important local media landing includesAP NEWS、Yahoo! Finance、Daum、Hankyung、Asahi Shimbun、Yonhap、Seeking Alpha、AsiaOne、Finanzen.net、Kyodo News、Agencia O Globo、Benzinga、AFPBB NewsEtc。

 

 

According to statistics，Overseas Communication Effect of the 6th XCMG International Customer Festival：Facebook、Instagram、X(Twitter)、LinkedIn、YouTube、Tik TokSix overseas social media platforms posted a total of 121 posts.，Exposure of 20.82 million times，1.56 million interactions，Video viewed 890,000 times。

Engineering science and technology lead，Equip for a better future！In the wave of globalization，XCMG embraces the world with an open attitude，Show the new style of Made in China。The event highlights XCMG's brand strength and international influence.，Win more international praise for Made in China，Inject new vitality into the global construction machinery industry。

The aspirant goes together，Create the future together