Recently，The 15th Tiger Roaring Ceremony was held in Shanghai

Tiger Roaring AwardThe winning results were officially announced.

Xugong won the grand prize again.

 “XCMG Intern Season 8” 

WonOverseas marketing

Gold ！Award！

This award，The gold content is high！

Tiger Roaring Award，It is the most professional and influential comprehensive award in the digital field of brand marketing in China.。

It is guided by the Digital Marketing Committee of China Commercial Advertising Association.，The Tiger Roaring Award is pursued“ Be a builder of the industry” This purpose，Select and document annual quality cases for the industry。

This year's Tiger Roaring Award“Reconstruct the future”As the theme，For the first time, the number of participating enterprises has exceeded 1000.，More than 4,500 entries。The event attracted the active participation of well-known domestic brands.，Discuss the latest trends and practical cases of digital marketing，Share successful experiences and industry insights。

 

Xugong，How to win the National Award？

It is the unique content creativity and precise marketing strategy.，Let Xugong win the gold medal in this industry.。

It is an important part of XCMG's brand internationalization strategy.，“XCMG Intern Season 8”Project，Selection of Global Outstanding Interns，By providing them with in-depth experience and participation in the process of XCMG's complete production line.，Fully display XCMG's corporate culture and brand charm。

During the event，XCMG uses overseas social media to broadcast live、Promotion of short video platform、Online and offline interactive activities and other diversified means of communication，Overseas and domestic integrated communication，It is a successful model of communication.。

It is worth mentioning that，Internship activities this season are more localized。In Brazil、Poland、Uzi and other places，XCMG organizes interactive activities in local factories.，It shows the overseas market the achievements of XCMG in the overseas localization market.。

“1+14+N”，International operation

Behind the international development of the brand is the expansion of the hard power of enterprises going to sea.。As the forerunner of Chinese construction machinery enterprises going to sea，In recent years，XCMG has been committed to international development.，We will continue to increase investment and development in overseas markets.——

Made by XCMG“1+14+N”International operation system，Integrating global high-quality resources to create value for high-quality development。At present，XCMG exports to more than 190 countries and regions around the world，“The Belt and Road”The coverage rate along the line is 95%Above，It has more than 2000 service spare parts outlets.，Empower Global Customers。

From“Walk out”“Walk in”To“Walk up”，From“Products go to sea”Cross over to“Industry goes to sea”，Xugong expands overseas market with greater efforts，Building sustainable competitiveness for the future，It is making a leap forward on the road of globalization.！

Won the Gold Award for Overseas Marketing

It is the continuous promotion of XCMG.

Brand Internationalization Strategy

Affirm again

Xugong，It shows

Chinese brands go to sea

Powerful strength