Shi Shengyong, General Manager of Shandong Lingong Marketing Company：“Recently, the price of our little digger has gone up.，There is no official announcement，But it has been implemented at the agency level。In fact, users welcome the price increase.。Because the price war is not only hurting the main engine factory.，And end users，Strong prices are for them.‘Reassurance pill’。”

（Figure：Shi Shengyong, general manager of Shandong Lingong Marketing Company, was interviewed by the media.）

At present，Construction machinery industry is in a downward cycle，The market has been depressed for three consecutive years.，Insufficient effective demand。Take the excavator as an example.，According to the statistics of China Construction Machinery Industry Association，In the whole year of 2023, the domestic market sold all kinds of excavator 89980.，Slightly higher than the 84435 of the previous trough in 2014.，Compared with the 292864 in the whole year of 2020，The market fell by more than 70 percent%。The whole industry has excess capacity.、Competition is white-hot，Many construction machinery manufacturers are more inclined to reduce service teams and service expenditure.，Reduce operating costs and increase market competitiveness。

Whole heart 3.0

Shandong Lingong is doing the opposite.，It was released in a high-profile manner recently.“Whole heart 3.0”Service brand（Hereinafter referred to as：Service 1.0、2.0、3.0），With“See the future·Smart Enjoyment Service”As the theme，Through foresight、Intelligent service，Improve the quality of service，To win the trust of customers and market recognition.。

General Manager Shi said：“It is the first and only industrial enterprise in China to win the European Quality Award.，We chose to steer clear of the price war.，Pay attention to product quality、Performance and configuration simultaneously，Pay more attention to service。”

From service 1.The national service standard of 0 is unified.，To service 2.Digital Convenience Services for 0，Then to service 3.Intelligent and active service of 0，Every step.It highlights Shandong Lingong's precise grasp of customer needs and constant pursuit of service quality.。

“NowCustomers' awareness and requirements for service are getting higher and higher，Demand is more immediate、Specialization and personalization。If we can't keep up with our customers' needs,，Or not a small step ahead of the customer's needs.，Our service brand is very difficult to do.。”General Manager Shi concluded。

In fact，In service quality, Wanlihang and service brand 3.After 0 is published，The relevant person in charge of Shandong Lingong also had in-depth communication with customers.，Through“Customer Expert Forum”Listen to the Voice of the Customer，In-depth understanding of market demand，It provides strong support for product improvement and service upgrading.。

Shandong Lingong Product Application Department is responsible for training、Research、Liu Zhen, who developed differentiated products, was deeply involved in the after-sales service business.，This fully reflects thatTemporary work handle“‘All the way’The service concept is integrated into daily work.”It is not an empty slogan.。Liu Zhen said，In addition to product development，With its deep understanding of product technology，Developed a small program with the team.，The applet can remotely guide users to troubleshoot in advance.，Effectively reduce the scope of equipment problems，ThusAssist after-sales service department to significantly improve work efficiency。

Similar details described by Liu Zhen are too numerous to mention in the process of building Shandong Lingong service brand.。

When“Reduce costs”And“Price war”Become the mainstream of the industry，Shandong Lingong chose to sink down to practice internal skills.，Invest a lot of manpower in after-sales service、Material resources、Financial resources，This long-term vision and firm determination are admirable.。On the back wall of Shandong Lingong Auditorium，Clearly visible“Take the road of famous brand，Build a century-old temporary work”It also confirms the choice of Shandong Lingong.。

A survey of global construction machinery manufacturers，On the bright financial statements of foreign brands，The proportion of revenue from after-sales service is increasing.。However, most of the domestic construction machinery manufacturers are still discussing.“Whether the service is free”、“Who is responsible for the after-sales service?”“Only when there is a problem with the equipment can it be solved.”The stage of。At this time，Shandong Lingong“See the future·Smart Enjoyment Service”Advanced service concept，It points out the direction for enterprises struggling in the downward cycle of the industry.，It also sets up a model of service winning.：In the fierce market competition，Quality service is the key to the survival and development of enterprises.。