July 6，With“Theoretical innovation and all-staff marketing come into being with difficulty”Futian Leisa Branch of Futian Automobile Group 2024 Mid-Year Business Conference in Beijing·Zhongjian Yanqi Lakeview Hotel Successfully Held。Deputy Party Secretary of Foton Motor、General Manager Wu Xibin，Chen Li, Vice President and Director of Strategy and Asset Management Department of Foton Motor，Deputy Secretary of Futian Automobile Marketing Party Committee、Li Hanzhi, Secretary of the Discipline Inspection Commission，Li Jinghao, Deputy General Manager of Yunnan-Guizhou Marketing Center of Futian Automobile Marketing Corporation，Party Secretary of Futian Leisa、Gao Yi, General Manager and Overseas Business Director，Deputy Party Secretary of Futian Leisa、Han Shaozeng, Deputy General Manager and General Manager of Marketing Company and Business Director of Heavy Machinery，Deputy General Manager of Fukuda Leisa and Party Secretary of Proco Business Department、President Pan Linbo，Lei Lingdong, Vice President of Marketing and General Manager of Marketing Company of Fukuda Resaproco Business Unit，Yang Chengtuan, Lifting Business Director of Foton Leisa, and Foton LeisaLLeadership above level 4、More than 120 friends from the core dealers of Foton Leisa attended the meeting.。The meeting was chaired by Li Hongliang, executive vice president of Futian Leisa Marketing Company.。

Deputy Party Secretary of Foton Motor、General Manager Wu Xibin's Speech at Foton Leisa's Business Conference in 2024，It deeply analyzed the challenges and opportunities faced by Leisa under the industry transformation.，Define construction machinery+Strategic Positioning of Special Purpose Vehicle。He stressed，Facing the market winter，Leisa needs to focus on core business，Keep working hard，Make full use of the resource advantages of Foton Motor，Develop new business growth points，Such as van business and overseas market。In the process，Foton Motor will fully support the development of Foton Leisa.，Provide a solid backing for it。At the same time，Call on dealer partners to adapt to new market trends，Jointly create live broadcasting&Short video dissemination and sales matrix，Transform from offline to online sales，Through the industry cycle，Create a brilliant future together。

Deputy Party Secretary of Foton Motor、General Manager Wu Xibin

Strategy Leads to Break the Situation

At the beginning of the meeting，Party Secretary of Futian Leisa、Gao Yi, General Manager and Director of Overseas Business, published《Focus on the main business and lean operation through the cycle——Fukuda Leisa Strategic Theme Report》 Speech ，It depicts the grand blueprint of Fukuda Leisa through the industry cycle.。He made an in-depth analysis of business strategy planning and selection，Emphasis on improving operational efficiency through lean management，Encourage dealers to go hand in hand，Overcome the difficulties together，Create brilliance together，Achieving a Win-Win Future。

Party Secretary of Futian Leisa、Gao Yi, General Manager and Overseas Business Director

And then，Deputy Party Secretary of Futian Leisa、Han Shaozeng, Deputy General Manager and General Manager of Marketing Company and Business Director of Heavy Machinery，Do《Mode innovation and all-staff marketing come into being——Foton Leisa Marketing Theme Report》Comprehensive analysis of the heavy machinery business、Hoisting and lifting services、Industry competitive environment and market opportunities of van business，Around the marketing target for the second half of 2024，Offer a lease、New Energy、Diversified innovation modes such as digital marketing and integrated services，It also elaborates on the marketing strategies and landing paths of each business line.，It points out the direction for the marketing work of Fukuda Leisa.。

Deputy Party Secretary of Futian Leisa、Han Shaozeng, Deputy General Manager and General Manager of Marketing Company and Business Director of Heavy Machinery

Catch，Yao Sichong, Vice President of Foton Leisa Technology Research Institute and Deputy Director of Heavy Machinery Business，At《Facing the Difficulty of Change——Foton Leisa Product Theme Report》Medium，The current situation and future trend of the engineering special purpose vehicle industry are comprehensively analyzed.。He combines new energy.、Intelligent、Lightweight and other cutting-edge technologies，The product development direction of Foton Leisa is described.，Emphasis on resource sharing and collaborative innovation with Foton Motor Group。Future，Foton Leisa is committed to creating a new generation of products，Leading the Market Trend with Core Competitiveness，Provide customers with excellent product experience and value。

Yao Sichong, Vice President of Foton Leisa Technology Research Institute and Deputy Director of Heavy Machinery Business

Longteng New Chapter Leads the Trend

Innovation-driven development，Quality creates brilliance。In the process of new product release，Fukuda Leisalongteng Truck Mounted Crane and Aerial Work Vehicle First Appeared。Under the background of cyclical adjustment of domestic special purpose vehicle industry，Fukuda Leisa relies on excellent R & D strength and deep technology accumulation，Actively respond to market demand，Launched 1.3t to 16t folding arm crane、A series of innovative products such as straight jib crane and 28-meter aerial work vehicle.，Bring changes to the hoisting industry。And then，Futian Leisalongteng Small Volume Mixer Debuts，Adopt Foton Revo chassis，Equipped with Weichai 190 horsepower engine and 13T Stage rear axle，The height of the whole vehicle is less than 3.7 meters.、Length less than 7 m 7，Have a low can body、Small stature、Advantages of large capacity，Adapt to narrow working condition，It is a sharp weapon for the construction of rural towns.。

At the signing ceremony，Many dealers showed great enthusiasm and confidence.。One of them, Fariske（ Hainan ）Technology Co., Ltd、Baoding Zhuoling Automobile Trading Co., Ltd.、Beijing Hongdashen Automobile Sales Service Co., Ltd.、Beijing Xinche Lutong Automobile Sales Co., Ltd.、Cangzhou Wanhongtai Automobile Trading Co., Ltd.、Jiaozuo Shunyuan Automobile Sales Service Co., Ltd.、Beijing Bode Xingye Technology Co., Ltd. has signed purchase orders with Futian Leisa.，This series of contracts fully demonstrates the market's high recognition of Fukuda Leisa's new products and its firm confidence in future cooperation.。

The mode is activated：Reform the old and innovate the new

Catch，Li Hongliang, Deputy General Manager of Futian Leisa Marketing Company《Foton Leisa Leasing Business》The report of，Facing the current downward trend of the industry market and the severe challenges of the economic environment，Fukuda Leisa has shown extraordinary adaptability and forward-looking vision.。Foton Leisa actively adjusts its business layout，Increase investment in leasing business，Designed for flexible leasing options，Reduce the burden on customers，Reduce operational risk，At the same time, it promotes the rapid penetration of products into the market.，Double promotion of sales volume and market share，Successful launch of the leasing model，It is not only a precise grasp of market demand.，Fukuda Leisa seeks a breakthrough in adversity.、An important manifestation of innovation and change。

 

Li Hongliang, Deputy General Manager of Futian Leisa Marketing Company

Hand in hand at the licensing ceremony

The licensing ceremony was solemnly held.，This is a high recognition of partners and a solemn commitment to work together.，Hunan Lvjing Engineering Service Co., Ltd.、Sichuan Xuanya Supply Chain Management Co., Ltd.、Wuhan Huatian Boyi Industry and Trade Co., Ltd.、Yichang Funeng Trading Co., Ltd.、Taizhou Shunchang Automobile Sales Service Co., Ltd.、The six partners of Shanghai Lunxu Automobile Sales Co., Ltd. have accepted this glorious award, which symbolizes close cooperation and common development.。Now，They are United with Fukuda Leisa.，Meet the opportunities and challenges of the future together，Show solidarity and cooperation、Firm determination to achieve good results together，Inject strong impetus into the development of the industry。

Digital marketing keeps pace with the times

Guo Zhenhua, deputy general manager of Futian Leisa Marketing Company《Digital Marketing Reform in the New Media Era》The report of，Fukuda Leisa Launches Digital Marketing Matrix，It aims to integrate diversified media forms such as short videos.，Accurately reach the target audience，Improve marketing efficiency and effectiveness，At the same time, deepen the interaction between brand and market.，Accelerate the diffusion of brand influence，Realize the double leap of market share and brand value，Smooth deployment of digital marketing matrix，It not only accurately captures the changes of consumer behavior patterns in the new media era.，It is also Fukuda Leisa who dares to explore in the challenge.、Vivid practice of innovation。

Guo Zhenhua, Deputy General Manager of Futian Leisa Marketing Company?

Concentrate on breaking the situation and drawing a new chapter together

 

With the successful conclusion of the Futian Leisa Branch，Not only did we witness a debate about strategy,、In-depth dialogue on innovation and cooperation，More foresaw in“Theoretical innovation、All-staff marketing、Be born to difficulties”Under the flag of，Fukuda Leisa is about to open a brilliant new chapter.。In this era full of challenges and opportunities,，Fukuda Leisa, with his keen insight and firm execution.，It not only accurately grasps the pulse of the industry.，With extraordinary courage and wisdom.，Leading the trend of change in the field of special vehicles。Today's gathering，It's a convergence of forces.，It is also the setting sail of dreams.。Fukuda Leisa and its dealer partners go hand in hand，Is not only a courageous response to the current predicament，It is also a common vision of the infinite possibilities of the future.。Foton Leisa will rely on excellent product strength、Innovative marketing mode and deep market background，Continue to promote industry progress，Lead the market trend，Jointly write a new legend in the field of special purpose vehicles。

Fukuda Leisa Hoisting and Lifting Business Group Meeting Site

 

Foton Leisa Heavy Machinery Business Group Meeting Site