June 2024,The bugle call for victory in the middle of the year sounded.,Heavy truck sales competition in the first half of the year is also coming to an end.。Compared with the same period in the past few years,Throughout this year's overall slightly declining heavy truck market,Sinotruk with a thunderous momentum,Take the lead in the mid-year war。 June ,Sinotruk Monthly Sales Break 1.The 90,000 mark,The sharp edge of science and technology goes straight to the sky.,Write a brilliant chapter of market leader with absolute advantage。The battle report for the first half of the year was released,Sinotruk Achieves Brilliant Results,Cumulative sales up to 13.940,000,Market share rose to 27..63%,Continuous and stable sales volume、Double champion of market share,Take the lead in the industry。
Glory is in the front,Control the elegance to the utmost,Why Sinotruk Braved the Wind and Waves in the First Half of the Year、Continuous pilotage?
New Kinetic Energy in the Era of Technology Leadership
A workman wants to do his work well.,You must first sharpen your tools.。Sinotruk is well aware that products are the core competitiveness of enterprise development.,It has been adhering to the concept of innovation-driven development for many years.,Closely around user needs,Launch a series of heavy models that are well-known in the industry,Lead the industry trend。Among them, the newly listedHOWO-TS7 Tractor,The world's first WeichaiWP15NG/WP17NG-4.0 Natural gas engine,Up to 700PsPower Reshaping Power Peak;Sinotruk Self-developed Ninth GenerationS-AMT16Integrated transmission,Achieve 99.8%Extreme transmission efficiency,Surging power,It's under control。In the field of cold chain transportation,Shandeka Bingao Series Refrigerated Vehicle“Intelligent control leads fresh”,Seamless butt joint of chassis and compartment body、Perfect integration,Supported by a stable and efficient cooling system,Make a hot summer“Fresh Walker”,Efficient and fast to reach every journey。In addition,In other sub-areas,Sinotruk New Energy Heavy Truck、High-value products such as light trucks also show their skills.,Demonstrate extraordinary competitiveness and market influence。
Construct ecological precision marketing
Scramble for the terminal market,Sinotruk never slackens.,With a series of precise marketing initiatives,Not only won wide praise from users,It stands out in the fierce market competition.,Set off a sales frenzy。During the college entrance examination,Sinotruk models rely on high efficiency、Safe、Reliable advantage,Successfully completed the task of transporting college entrance examination papers in many parts of the country,Escort the Big Test。At the same time,Sinotruk Launches a Number of Examination Assistance Actions,Such as setting up a love rest area.、Provide summer supplies, etc.,It shows the high sense of social responsibility of enterprises.,Enhance consumers' emotional recognition and good reputation of the brand,It has laid a solid foundation for the subsequent market expansion.。During the 618 E-commerce Festival,Sinotruk Live Broadcast Room Exclusive Car Purchase Discount、High replacement subsidies and other multiple benefits to give back to card friends,It has brought an unprecedented feast for card friends to buy cars.,Strong response and enthusiasm for buying cars.,Let the card friends gain a lot。
User word-of-mouth competition“The second half”
June ,Shandeka、HOWO brand deeply cultivates Shanxi market,Many tasting sessions reaped a bumper harvest,A hundred ShandekaG5SDelivery of trucks to Yuncheng customers,50 HOVOsTX7 Gas vehicles delivered to Shanxi customers, etc.。With the frequent transactions of heavy truck orders,“Shandeka high-powered model”“A new generation of HOWO gas car”Such explosive products have become the high-frequency keywords of Shanxi heavy truck market in June.。
Over the years,Sinotruk has always insisted on building a brand monument with user reputation.,Will“Customer satisfaction is our aim”As a core value,Provide full logistics scenarios for every user、Full life cycle、Worry-free service experience of the whole value chain。It is this persistence and persistence.,Has won the trust and affirmation of the vast number of users.,It has formed a strong word-of-mouth communication force and driven the sales of products to rise steadily.,Leading the steady expansion of market share,In the course of the development of China Heavy Truck, it has set up an indestructible one by one.、A brand monument that lasts for a long time。
Write at the end:
End in the middle of the year,Crowned with glory。Sinotruk once again topped the sales list,Win sales in the first half of 2024、Double champion of market share。This milestone is not only a strong endorsement of its deep brand heritage and market leadership.,It is also an innovation guide for them.、Intensive cultivation of the market、Highly praised for serving users wholeheartedly。The market environment is treacherous,Opportunities and challenges coexist at all times.,With the in-depth implementation of the national policy of eliminating old trucks,,Heavy truck industry may usher in new opportunities for change,In this context,Sinotruk will have a deeper strategic insight and forward-looking layout,Accelerate the pace of technological innovation,Promote the comprehensive upgrade of products,Committed to becoming the leading industry towards green、Intelligence、The Pioneer Force of the Efficient New Era。
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