Recently，2024 Twelfth

TopDigitalInnovative Marketing Festival

Successfully concluded in Shanghai

 

As a well-known AsianTMTIndustry event

TopDigitalIt's a measure

The Vane of Enterprise Marketing Innovation

Innovative Marketing Award

It is also the touchstone of the enterprise's annual marketing case.

 

This time，With“Beyond the boundaries”As the theme

Attract 684 at home and abroad

Participation of innovative enterprise elites and marketing industry leaders

3307 entries were submitted

Among，“XCMG Intern Season 8”

Won“Innovative Marketing Award”Gold Award

“Xugong Group×《Wandering Earth 2》”

Won“Innovative Marketing Award”Bronze Award

This year，YesTopDigitalInnovative Marketing Award

The 12th Spring, Summer, Autumn and Winter

Xugong Group

Submitted from 684 participating enterprises at home and abroad

3307 works stand out from the tight encirclement

Win two awards

Become the only selected unit in the construction machinery industry

It's really awesome.

Let's applaud for Xugong first.

 

The two entries of XCMG

Why can you stand out?

Come and get to know it.~

 

 

Gold Award——“XCMG Intern Season 8”

 

It is an important part of XCMG's brand internationalization strategy.，“XCMG Intern Season 8”Project，By providing in-depth experience for outstanding interns around the world and participating in XCMG's complete production line process.，Fully display XCMG's corporate culture and brand charm。

 

“XCMG Intern Season 8”Gain“Innovative Marketing Award”Gold Award，It fully demonstrates XCMG's unique content creativity and precise marketing strategy.。

 

 

This is not the first time that Xugong Intern Program has been recognized by authoritative awards.。This year，XCMG Intern Won the Eighth AwardTiger Roaring AwardOverseas marketingGold Award！

 

Bronze Award——“Xugong Group×《Wandering Earth 2》”

 

The Power of Made in China，Enabling Chinese science fiction movies“Aesthetics of heavy industry”！《Wandering Earth 2》Medium，XCMG's cutting-edge scientific and technological strength has become a visual feast with its unique charm.“Special actors”。

 

In the movie，Many are drivable、Workable、DeformableUEGEarth Union Government Machinery，All made by Xu Craftsman，The achievement of Chinese science fiction and super equipment“Excellent combination”。

 

 

Make industry a way of life

 

The awards are announced

Witnessed new marketing achievements of the year

From entering the game to breaking the circle

XCMG also has new ideas.

 

On the scene of the Innovation Marketing Festival，Head of Brand and Culture Development Department of XCMG《Practice of Brand Cross-border Integration of Large-scale Equipment Manufacturing Enterprises——Case Sharing of XCMG Breaking the Circle》Deliver a speech on the theme。

In the speech，Xugong not only shared Xugong BlueVLinkage、KOLLinkage、Many cases of horizontal and vertical cross-border，At the same time, it also summarizes the methodology of XCMG's cross-border cases.，It provides practitioners with practical dry goods content.。

 

 

Market boundaries are being reconstructed，Integration of traditional industries and emerging industries，Integration of online and offline channels，Synergy between domestic and international markets……All this is accelerating market change.，It requires us to abandon the fixed mode of thinking.，To be more open、Meet challenges with an inclusive attitude。

 

In recent years，XCMG always insists on innovation drive.，Industrial Manufacturing and Cultural Creativity、Combination of social responsibility，Break the border，Brand stories that constantly create commercial and social values。

 

Future，XCMG will continue to cross the border through the brand，Really make industry a way of life.，Let XCMG become a super brand with social significance。

 

Make industry a way of life

Let us transcend borders together.