Concentrated force and potential·To the new, to the quality, to the reality.The 2024 Semi-annual Marketing Work Conference of XCMG Road Machinery Division was held！

Facing the complex and changeable market environment, road people unite as one.、The courage to innovate shows extraordinary resilience and pragmatic spirit based on the present. Taking the lead in practical work has promoted the new journey of the business department towards high-quality development.！

In the past six months,，Xugong Road Climbs the Peak Again on the Plateau，Be brave to change in the face of difficulties，Work together to develop in a better direction。Know that customer transformation is the core task，Therefore, in the first half of the year,Four new technologies、Digital intelligent constructionIs the contact，Promote all-round cooperation with key customers；At the same time，Establish management standards for channel enabling resources as a whole，Build a resource sharing platform，Improve channel profitability。Through strengthening brand promotion and service digital intelligence reform，Continuously improve product sales and service support capabilities。

Deputy General Manager of XCMG Road、Wang Feng, Director of Domestic Business Center, read out the semi-annual marketing report for 2024.
Wang Feng pointed out，The chairman put forward at this year's economic work conference：All personnel must resolutely do so.“Make a hole with force and make a hole with advantage.”。XCMG road must be in accordance with the requirements of the chairman.，Do a good job in marketing business planning，Closely aroundCustomer power、Channel force、Brand power、Service power、Marketing power“Five forces”Model expansion，Let all forces cooperate with each other，Through the improvement of ability，Lay a solid foundation for sustainable development，Excitation maximum energy。

Marketing、Lease、Service、Semi-annual work report of each business segment such as spare parts
As a leading enterprise in the pavement industry，XCMG Road Machinery Division undertakes the mission of bringing new products and new directions to the industry.。Take integrity as the foundation，Innovation-driven，Keep breaking through yourself，Lead the industry forward。Focus on new products and new technologies，Create a new direction for development；Implement new models and new methods，Adapt to the new market environment；Layout of new roads and new future，Create a new direction of development。

Road、Exchange and sharing of new solutions for non-road scenes and maintenance
The sharers combine the exploration results and practical experience in their respective fields.，In-depth analysis of road construction、Maintenance and other challenges and opportunities，It aims to share practical cases and advanced technologies.，Promote innovation and development in the field of transportation construction，Improve the overall service level，Jointly promote technological progress and application popularization in the field。
High quality developmentIt is the unremitting goal of the business department.。“Firmly grasp the primary task of high-quality development，Accelerate the development of new quality productive forces according to local conditions。”Deployed in recent years“Five transformations”Strategy、“High quality、Control risk、World class、Steady growth”Development approach and“Intelligent change from digital to network”Chairman's No.1 Project，It is the embodiment of practicing new quality productivity.。The business department will continue to set up a model for the industry.，Deepen digital transformation，Promote a qualitative leap in management。

Deputy General Manager of XCMG Road、Speech by Xu Hui, General Manager of Road Construction Company

Deputy General Manager of XCMG Road、Speech by Song Zonghua, General Manager of Maintenance Company

General Manager of XCMG Road、Party Secretary Guo Chaohui made the work deployment.
Guo Chaohui stressed，Always keep it“Continuous innovation，Work hard”The state of，Customer-centric，Continue to provide value-added services to customers。He mentioned，The business department should insist on focusing on transformation.，IncludeIndustrial transformation、Product transformation、Market transformation、Customer transformation；Only transformation can upgrade.，Only Transformation can Innovate，In order to achieve high-quality development.。And in the following work,，Continuous cooperation and struggle with dealers，This is the only way to achieve high-quality development.。

Work hard to promote enterprises，Building a Community of Common Destiny。Xugong Road will continue to accelerate the transformation of service.，Focus on new categories and new industries，Focus on key initiatives such as big customers and big projects.。Concentrated force and potential，To the new, to the quality, to the reality.，Hand in hand，Create a more brilliant tomorrow。