Recently，To improve the comprehensive ability of overseas marketing personnel in an all-round way，Better serve global customers，Weichai organized“Take the lead and sprint for the second half of the year”Mid-Year Training of Overseas Marketing in 2024，Forging Weichai's international elite force with talent construction。

Seize overseas markets，Cultivating local talent team is very important.。This training，Weichai's Chinese and foreign employees from the global market participated together.。Training covers product knowledge、History of the enterprise、Business discussion、Business etiquette, etc，Through systematic study and practical case study，Help overseas marketing personnel to speed up product knowledge、Marketing Strategy and Weichai Culture，Improve cross-cultural communication of overseas marketing team、The ability of brand internationalization construction.。

 

The training organized foreign employees to visit the production workshop and Weichai Science and Technology Exhibition Hall.。Clean and bright production line、Advanced automation equipment、Operate efficientlyAGVHandling robot……Weichai“Zhi Zao”And a full range of fields.“Power Kingdom”Let foreign employees praise again and again。

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Chinese traditional culture courses are also offered in the training.，Foreign employees learned tea culture and experienced making tea by themselves.、The process of tasting tea，Feel the profound connotation of traditional culture，Accelerate integration into Weichai family。

 

Enhance cohesion and combat effectiveness

Stimulate the vitality of international high-quality talents