September 13, local time，First Frankfurt Central European EnterpriseESGThe Best Case Conference was held at the Frankfurt Exhibition Center in Germany.。Zoomlion's remarkable achievements in digital transformation，Won“Digital Transformation Excellence Case Award”，It not only highlights the leading position of Zoomlion in the global equipment manufacturing industry.，It also reflects the industry's interest in Zoomlion.ESGHigh recognition of continuous efforts in the field。

△Zoomlion Digital Transformation Case Won the Excellent Case Award

By the General Assembly“Gather strength and go together，Shaping the future together”As the theme，Sponsored by the Chinese Consulate General in Frankfurt，KPMG as Knowledge Partner，At the same time, China Chamber of Commerce for Import and Export of Mechanical and Electrical Products、International Communication Development Center of China Foreign Languages Publishing Administration、Frankfurt Chamber of Commerce and Industry、Frankfurt International Auto Show、Co-sponsored by the German-Chinese Economic Federation and other institutions，It aims to strengthen dialogue and cooperation between Chinese and European enterprises in the field of sustainable development.，Promote Chinese-funded enterprises to establish the concept of high-quality development，And foster new qualitative productive forces in international development cooperation。Zhang Cheng, deputy general manager of Zoomlion Western Europe, was invited to attend and participate in the enterprise round table dialogue.，The sharing company is inESGExperience and results in strategies and practices。

△First Frankfurt Central European EnterpriseESGBest Case Conference Roundtable Dialogue

“Zoomlion is one of the earliest Chinese equipment manufacturers to embark on an international journey.。In recent years，The company extends the successful experience of domestic digital transformation to the global market.，Constructed a unique“End-to-end、Digitize、Localization”Overseas business system。The company's R & D center、Production base、Market Network、Service systems all over the world，Its products and services cover more than 140 countries and regions on seven continents.，Overseas business accounts for nearly 50% of total revenue%，Achieve leapfrog development。In the process of overseas development，Deep Practice of ZoomlionESGIdea，Continuously integrate into local economic and social development，Contribute to local sustainable development”，Zhang Cheng introduced。

According to introduction，Zoomlion Relies on Digital Technology，Break through the limitation of time and space，Realize the twin mapping between the front line of the market and the front and back end of the Chinese headquarters，Realize for every overseas employee、Every order、Management of each device，Form a global unified operation and management system，Global Operations 24 hours a day，Seamless link，The operation is standardized and orderly。

Through“Airport＋Ground troops”Pattern，Zoomlion has more than 3,000 localized employees worldwide。This mode of combination of digitalization and localization，Further promote the company's manufacturing、Sale、Service、Finance、Operate、Localization of personnel，Greatly improved operational efficiency，More fully integrated into the local economic and social development.。For example，By recruiting localized staff，Increased employment，Tax revenue is created，Vigorously enhance local well-being，It has contributed to the sustainable development of local society.。At the same time，Localization staff are familiar with the local culture、The local market，Reduced cultural conflict、Close the distance between customers，It also improves the efficiency of enterprises.。

Zoomlion's model also goes deeper into the front end.、Understanding the needs of local customers on the front line，Connect the first-line market with product research and development，Create a truly fit for the local market demand“Localization”Products。For example，The company combines the European market demand.，Introduced a hybrid mixer truck、Electric aerial work platform and a series of high-end in line with local needs、Intelligence、Green products。These products not only improve the working environment.，It also helps the local low-carbon green development.。

Future，Zoomlion will continue with new figures、New Energy、New technologies such as new materials are the engine.，While enabling its own high-quality development，Actively practiceESGIdea，Improve environmental performance、Strengthening social responsibility and optimizing governance structure，Work with global partners to promote green and sustainable development of equipment manufacturing industry。