Italy is one of the four largest economies in Europe.，It is also one of the core markets of European construction machinery.，It occupies an important position in the international construction machinery market.。

2023，In Liugong“A comprehensive solution、Fully intelligent、Full internationalization”Strategic and International Operations“Two-wheel drive”Under the guidance of planning，Liugong will focus on expanding Italy as the core market in Europe.，Continuously broaden channels and enhance brand influence。Just a year and a half.，Developed6 dealers，Sales Product Coverage Loader、Excavator、Industrial vehicles、Aerial work platform, etc，Rapid expansion of channel network，The business has achieved rapid development。

The overseas report team visited two representative dealers in Italy and two local customers with typical working conditions.，Experience how Liugong brand is deeply rooted in the hearts of the people in this competitive market.。

01

Efficient Service Achieves Cooperation Story

MOVINVEST，Is a company engaged in the sale of construction machinery products.、Companies that rent and service，By the end of 2022，Just when they want to find a construction machinery brand cooperation that can guarantee high quality after-sales service.，Engineer Liu came into their field of vision.。Through in-depth understanding and contact，Advanced technology of Liugong、High quality products and efficient after-sales service，They were very impressed.。Therefore，MOVINVESTHe signed a contract with Liugong to be his home in Emilia.-Exclusive distributor in Romagna。

“Every question we give to Engineer Liu、Every message，Can get a quick response.，Solve efficiently，This is something we value very much.。”MOVINVESTThe head of the companyAndreaSay。He also cited a case.，An international logistics hub port in Italy，After trying out Liugong equipment，He greatly appreciated Liugong's reliable products and services.，He decided to buy Liugong Large Loader.，And repurchased many times，Nowadays, Liugong equipment has become one of the main forces of efficient operation in the port.。This not only enhances Liugong's brand influence in the port field.，It also provides a good demonstration for the application of Liugong equipment in Italy.。

Founded in 1985REBACompany，It is the distributor of Liugong forklift and aerial work platform in Lombardy, Italy.，The business covers sales、Rentals and services。2023REBAFor the first time, the company came into contact with Liugong's industrial vehicles and aerial work platform products.，I had a good experience of the quality and performance of Liugong's equipment.，So it officially became a Liugong dealer in February 2024.。“Engineer Liu has great advantages in rapid response and service guarantee.，This is very critical.，This will enable Liugong to succeed in the Italian market.。”REBAPerson in chargeLucaExpress。

Talking about my impression of Liugong products，LucaHe talked about one of his important customers, an oil logistics transportation company.。The company has many different brands of equipment.，But after the test and experience of Liugong products.，They are very satisfied with the high cost performance and fast and high-quality service of Liugong products.，Therefore, it is planned to switch all equipment to Liugong products.。This also makesLucaHe is full of expectations for the future cooperation with Liugong.。

02

Excellent Quality Promotes Liugong Brand

At an aggregate shipment site in Italy，A 923FNThe excavator is busy.。923FNExcavator is a narrow version of excavator specially developed by Liugong for southern Europe to adapt to local transportation regulations.，At present，923FNThe products are widely recognized by customers in the Italian market.。

MatteoWas the first user of the device in Italy，He introduced，At first, he was attracted by the beautiful appearance of Liugong equipment.，He took the initiative to get in touch with local dealers.，Obtained the trial opportunity of Liugong products.。During the trial period，I am very satisfied with the operation performance of Liugong's equipment.，Therefore，Decisively purchased two excavators.。“Compared to other European products，The performance of Liugong equipment is very good.，Especially in terms of fuel consumption, it has shown great advantages.。”MatteoExpress，We will continue to purchase Liugong products.，Substitute for other branded equipment。

At the location of another customer working condition，RenzoDriving Liugong 939FThe excavator carries out the crushing operation of construction waste。This is a construction material recycling company.，The company was one of Liugong's first customers in Italy.，Several Liugong large excavators and loaders have been purchased.。

“I like the appearance of Engineer Liu's equipment.，The comfort of the cab also makes me feel that driving Liugong equipment is a very satisfying thing.。”RenzoSpeaking of。The company's appearance design of Liugong products、Low fuel consumption、The fast after-sales service response has been highly praised.。At present, with the expansion of the company's business.，It plans to purchase another Liugong large excavator.。

In addition to providing customers with high-quality traditional construction machinery products,，Liugong has taken the lead in introducing electric products into the European market.。With Italian Industry 5.0 Policy Implementation，The market demand for electric construction machinery products will be growing.。AndreaAfter watching the road show of Liugong Polish electric construction machinery products, he said.：“Liugong equipment letMOVINVESTIt has achieved better growth and faster development.，Make us more competitive in the Italian market，At the same time, we are looking forward to cooperating with Liugong in the field of electric products.。”

“This person is like a rainbow，Meet the top and know it.”，Perhaps Engineer Liu is such an enterprise.，With itThe concept of customer first、Innovation-driven practices，The spirit of struggle and the pursuit of win-win cooperation，Become an indelible color in the hearts of customers。At present，Positive post-epidemic era.，As Europe's economic level continues to pick up,，Investment in infrastructure construction is increasing.，The rapid growth of market demand for construction machinery.，Especially the demand for electric equipment.。Liugong will continue to increase investment in Italy.，Establishment of permanent offices，Continuously expand sales channels、Enhance brand influence，Create greater value for local customers。