In the long river of Chinese history and culture，Discussions on how to achieve win-win cooperation have been ongoing for a long time.，Existing“Three monks have no water.”Embarrassment of inertness，Also have“A friend of Guan Bao”、“Will be in harmony”、“Fang Mou Du Duan”Wait for the legend to talk.。In today's society，Partnerships often face more complex scenarios than they have historically.，Such as the distribution of benefits、Decision-making disagreement、The goal is not unified and many other problems.，Even friends fall out、It is not uncommon for brothers to turn against each other.。

But for Nantong Hongcheng Construction Machinery Leasing Co., Ltd., which has three leaders at the same time,（Hereinafter referred to as Nantong Hongcheng）Come on，It's a different story.：Here，Three in a crowd，“When everybody adds firewood, the flames rise high”The common goal of struggle，Perfect explanation of the origin of the company's name——The so-called Hongcheng，That is, gather the strength of brothers，Achieve great success together。

Three leaders of Nantong Hongcheng

“A threesome，There must be a teacher for me.。”This is not only the wisdom of Confucius.，It is also a true portrayal of the win-win cooperation among the three leaders of Nantong Hongcheng.。They learn from each other，Complement each other，Bring their respective wisdom and strength together into a powerful force.，Face risks together，Shared responsibility，Share the results together，It has helped Nantong Hongcheng develop for 12 years in the fierce competition.，It has also become the largest high-speed machine renter in Nantong area.：It has more than 600 scissor equipment.，Nearly 100 arm cars，The total value of equipment is about 80 million yuan.。So what kind of idea is it that supports them to trust each other so much and have a tacit understanding?？

Hongcheng Rental Service Guarantee Center

Hongcheng“Three Musketeers”Different personalities，Each has its own strong points，Guo Lingguang, the eldest, has a calm personality.，Be mature and prudent；Yan Binbin is open-minded by nature，Speak with fervor and assurance，The tongue is like a lotus flower；Wang Xiaogang works well.“Desperate Sanlang”The posture of，Restrained and aggressive.……This is after a brief conversation.，The reporter's first impression of the Three Musketeers。As a childhood friend，The brotherhood between Yan Binbin and Wang Xiaogang has lasted for a long time.；As a cousin，Wang Xiaogang and Guo Lingguang are brothers and friends.，It also laid the foundation for cooperation.。

Nantong Hongcheng Leasing Wang Xiaogang（Left 1）、Yan Binbin（Left 2）And Guo Lingguang in an interview.

It starts at the end of the day：Continue to do everything carefully.

When exploring the secret of Nantong Hongcheng's brilliant achievements in the past 12 years，General Manager Yan said frankly，In fact, the three brothers are ordinary people.，But always uphold“First establish virtue，After starting a career”The creed of life。On the journey of Hongcheng，Regardless of the size of the business，They never shirked their responsibilities.，Never defaulted on payments，No matter how difficult it is.，Hongcheng has never had a record of overdue and arrears.。“Peaches and plums do not speak，Beneath a path of its own。”Hongcheng's integrity and perseverance coincide with XCMG's way of operation.，This also laid a solid conceptual foundation for the cooperation between the two companies.。

XCMG Gaoji

Winter 2020，Yes, I have“Hanging basket rental” Experience ，The Three Musketeers Who Have Eaten the Industry Dividend，In the face of the helplessness of rent decline，Once confused and hesitant.。

They're everywhere.“Seek medical advice”Time，Sales staff of XCMG，Brave the snow and arrive at Nantong as promised：“It was delayed by other things at that time.，We arrived two hours late.，Unexpectedly, the sales staff of Xugong waited for us for 2 hours in the snow.。”General Manager Yan said，“For their insistence on keeping their promises.，We are very touched。”After the inspiration of application scenario expansion and the description of market development prospects,，The Three Musketeers were enlightened and more determined.：“Although at that time, there were no more than five high machine leasing companies in the whole Nantong market.，But we are already standing in the wind.，You can't give up the opportunity easily.。““From the beginningXGSeries to the presentKSeries，We can clearly feel the progress of XCMG products.，On the point of continuing to do everything carefully.，XCMG's philosophy is highly compatible with ours.。”That's all，General Manager Wang is a little excited.。

Cooperation and negotiation with XCMG fire fighting staff

Mr. Wang continued to add.，“I used to go to the market everywhere.、Introduce the product to the customer，Now many customers have a deep understanding of the high machine.，In addition, electric products continue to penetrate the market.，Now there are more than 30 renters with equipment exceeding 50 million yuan in Nantong market.。This kind of competition for us renters.，In fact, they are all positive factors.。”

Nantong Hongcheng has maintained long-term cooperation with XCMG

Seize the moment：Digital management empowerment

Digital management greatly improves the work efficiency of Nantong Hongcheng.

“Dealing with customers，Sincerity is the first.。When customers don't know how to choose，We want to provide customers with more professional、Reasonable advice，Instead of simply making a profit in order to rent a car with a higher rent.；The second is service，The service team is not trained in a day.，Try to do every detail well.，Including basic cognition、Daily operation、Maintenance, etc；Digital management is our third golden rule.，During the epidemic，We decisively adopt digital management tools.，Make management more efficient，More convenient。Real-time understanding of equipment，Master the payback rate and accounts receivable，This not only saves manpower,，It also improves the intelligent level of management.。“Dive into the night with the wind，Moisten things silently”，The spring breeze of digital management，Quietly changing the way we work，Control through vehicle networking，Digital management platform construction and other innovative work，It greatly improves our work efficiency.。“General Manager Guo knows how to get along with customers.，At the same time, I am very happy to see the digitization.、Benefits of intelligent management tools for the company，Therefore, it is full of expectations for the future of high machine leasing.。

Yan Binbin（Left）Check the equipment with Wang Xiaogang

Nearly 4~For five years，Nantong leasing companies represented by Hongcheng actively cultivate the market，It has achieved gratifying results.，The market recognition of this advanced product has been initially established.。For example，Nantong West Railway Station，Nantong Xingdong Airport、Haimen station、Reconstruction of Qidong Station and Nantong Old Town，Nantong Hongcheng took the lead in putting forward the proposal of replacing steel pipe construction with straight arm car.，And the straight arm vehicle is actually used to participate in the construction.，Success makes high machine gradually enter the public's vision。Nantong today，Xugongjin is blooming everywhere，Who would treat such a person?‘Very good、Not bad、High-end’The high machine brand is stingy with a compliment.！General Manager Wang recalled years of deep cultivation in the market.，I couldn't help holding out my thumb to compare one.“Zan”A gesture。

Look to the future：Scenario segmentation and international layout

Construction site of XCMG High-speed Machine

The development trend of the industry in the future，Nantong Hongcheng has done enough homework.：First，Diversify、Multi-scenario expansion is the only way for industry development，Sucker truck、Spider car、More and more demand for forklift trucks and other subdivisions；But how to choose a product，Need to examine market development first、Customer demands、Measure your resources，Don't diversify blindly.。Secondly，Electrification is the solid cornerstone of digitalization and intellectualization。With the popularity of the concept of environmental protection，The demand for trams is bound to rise.，Become the new engine of industry development。But for the renter,，Alternation of diesel vehicles and trams，It is a prudent process.，Based on customer needs，Make a wise choice。Again，Deep bundling with end customers，Participate in cross-regional and international competition，Really realized“Walk out”，“Instead of rolling in the country，It is better to explore overseas markets with construction units.，Take Thailand as an example.，The rent is equivalent to the domestic level around 2017.，This provides us with a broad space for development.。“Look at the problem from another angle.，There are often unexpected surprises.，Be suddenly enlightened！”General Manager Guo said。

XCMG Gaoji

A bright future is as long as the west and the east，Flutter one's wings and shake on the nine-fold

On the other side of the dream，Nantong Hongcheng“Three Musketeers”Like a star watching the dawn.，Through the mist of the night with watchful eyes。They know，In the unpredictable business world，You must stick to your job，Backed by XCMG，Believe in the future。No accumulation of small steps，Not even a thousand miles，On the basis of serving every customer well,，Actively explore new application scenarios，Every step is solid and powerful.。

The three musketeers agreed，The way of light assets operation will be more suitable for the development of Nantong Hongcheng.，At the same time，Commercial leases will also be considered，And it will not be limited to the leasing of high machinery and engineering machinery.， After all “The future is likely to be a world where everything can be rented.”……Ambition has been forged，What will be the final result?，Let's wait and see.。

Hongcheng Leasing