The traditional loader market is highly competitive.，Electric new energy products have sprung up.，With the stricter requirements of environmental protection、Lithium battery raw material prices decline and other factors.，Rapid increase in the penetration rate of electrification。According to construction machinery industry statistics 1-The accumulated electrification rate in August is about 10%。

 ForSINOMACHFor the marketing team，The export of electric products is still in its infancy.，Only“Build up strength inward、Tamp down the foundation”，Shaping the Professional Skills of the Marketing Iron Army，Shaping the core selling point of the product，Polish the sales tools，The company organized a special training for electric products full of dry goods.。

    From the person in charge of the electric business department from the product assembly、Craft、Advantage comparison、Product experience、Scenario application and other levels.，Focus on professional knowledge in an easy-to-understand way。From workshop assembly to assembly line，To the complete machine parking area，Business personnel consult on the spot for doubts，Frequent interaction，The atmosphere is warm。

    Kong Fei, general manager of the international company, said.，This training will be precisely planned.、Focus on the key points，One is to lay a solid foundation for the all-round empowerment of all marketing iron armies.，Help to improve the familiarity of Changlin new energy products。The second is to make it clear that marketing personnel should focus on the promotion of electric products.，Strive to become a new marketing highlight by 2025。At the same time，By establishing Denso（New Energy）Export Business Exchange Group，Facilitate effective business communication，Form the resultant force of work，Ensure coordinated progress。

    The product empowerment training will be successfully completed.，Customers from overseas also participated in the interaction.，I believe the soldiers have gained a lot.，There is also new growth.。